18 replies
With the 1st of the year just around the corner, I thought I would try to quit smoking (again). I figured many people would be in the same boat, so I started researching the new E-Cigarettes.

Supposedly these are a great alternative because they give you a small jolt of nicotine and there is none of the harmful smoke. I found a couple E-cigarette CPA's that pay pretty good. ($35-$38 per free trial conversion)

I spent one evening researching keywords. (3-4 hours).

I spent another couple hours trying to find a good CPA offer with a good landing page. I must have looked at 20 or more.

I read every article that made it to Googles 1st page and copied them to wordpad. Probably another 2-3 hours.

I wrote my own article (2 hours).

The networks I normally use don't have the E-cigarette offer so I applied with the one I like and waited for an answer.

While I was waiting, I decided to build a new website so I would have a landing page. The idea is that instead of direct linking to the offer from my Ezine article, I would be protected if the network ever changed the offer. By using a landing page, I could simply shift the traffic to another offer if my CPA network changed or discontinued the product. (2-3 hours).

Just about everything was ready. All I needed was to get approval from the CPA network to market their product. Then a couple of quick uploads and I'd be off to the races.

I was looking for some authority sites to link to from my website when I ran into a game stopper.

On December 9, the FDA declared the E-cigarettes harmful and illegal to sell. Apparently they have a small amount of an ingredient used in anti-freeze. There is a lawyer that is already setting up a class action suit for anyone who has ever purchased an E-cigarette against any company that has sold them. One company has already been indicted.

Oh well, at least I didn't waste a bunch on PPC testing.

Oh, by the way, Merry Christmas!
#ecigarettes #forget
  • Profile picture of the author Fors
    That sounds strange, are you sure this affects all e-cigarette products and not just a certain brand?

    I am currently killing it with E-Cigarettes so this is quite worrying.
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  • Profile picture of the author TVChatten
    So sorry to hear about that...I know you were looking forward to basically making money from it...but I'll say don't keep your head down because you never know, they may be trying to come out with another e-cigarette that doesn't have the small amounts of anti-freeze in it.
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  • Profile picture of the author Zach Booker
    Such fail.

    Why did I talk two days ago to an advertiser who just put out an e-cig offer and is banking six figures on it every day?

    Why are there still three e-cig offers with $3.00+ EPC's in my major network?

    As long as offers are still out there then why do you care what the federal government does?

    Hey guys, guess what? **** was shown negatively on the news today so shut down all your campaigns. That is all.

    Zach
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    • Profile picture of the author robognome
      Originally Posted by thailanddave View Post

      On December 9, the FDA declared the E-cigarettes harmful and illegal to sell. Apparently they have a small amount of an ingredient used in anti-freeze. There is a lawyer that is already setting up a class action suit for anyone who has ever purchased an E-cigarette against any company that has sold them. One company has already been indicted. ...
      Originally Posted by Zach Booker View Post

      As long as offers are still out there then why do you care what the federal government does?
      It takes a tough skin to thrive in this big bad world. Zach makes a good point. But you have to decide where to draw the line on promoting products.

      I would guess that more than half (conservatively speaking) of the lucrative offers out there are for lame and bogus products and services: credit counseling, weight loss, internet markings, adsense templates, dog training, etc. You name the niche - and the majority of the products offered are ineffective or worse.

      You are not trying to be Consumer Reports. Online promotion is in some very important ways, the same type of game as traditional broadcast media. E.g., create content to attract attention, then try to channel that attention to offers that make you money. Period. The only difference is the basis on which you get paid. You get paid for performance (CPA, affiliate sales) or visits (PPC).

      You are just the means that the company making the offer is using. You are not the advertiser.

      But don't forget to put up a good disclaimer on your site.
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    • Profile picture of the author thailanddave
      Originally Posted by Zach Booker View Post

      Such fail.

      Why did I talk two days ago to an advertiser who just put out an e-cig offer and is banking six figures on it every day?

      Why are there still three e-cig offers with $3.00+ EPC's in my major network?

      As long as offers are still out there then why do you care what the federal government does?

      Hey guys, guess what? **** was shown negatively on the news today so shut down all your campaigns. That is all.

      Zach
      I hadn't even started yet. I don't want to invest a whole lot more time on a product that will disappear in a few weeks. I also don't want to count on getting paid from a company that may not be around or be able to pay me.

      Im not trying to get you to stop, thats totally up to you.

      I was pointing out that I had about 2 days work in already on this one and I should probably can it or change direction.

      The FDA hasn't banned them yet, just warned against them and made most imports illegal. A couple states have or are in the process of banning them (including california). Even Amazon and Paypal refuse to do business on them. So there is some time left to make money but since it would take me time to ramp up, I'll invest that time somewhere else. Im looking for something a little more long term.
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      • Profile picture of the author sergit
        there are some other countries in the world besides US of A, you know
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        • Profile picture of the author affiliate2010
          yes that´s right!
          Originally Posted by sergit View Post

          there are some other countries in the world besides US of A, you know
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      • Profile picture of the author Zach Booker
        Originally Posted by thailanddave View Post

        I hadn't even started yet. I don't want to invest a whole lot more time on a product that will disappear in a few weeks. I also don't want to count on getting paid from a company that may not be around or be able to pay me.

        Im not trying to get you to stop, thats totally up to you.

        I was pointing out that I had about 2 days work in already on this one and I should probably can it or change direction.

        The FDA hasn't banned them yet, just warned against them and made most imports illegal. A couple states have or are in the process of banning them (including california). Even Amazon and Paypal refuse to do business on them. So there is some time left to make money but since it would take me time to ramp up, I'll invest that time somewhere else. Im looking for something a little more long term.
        Guaranteed they'll be here till at least the summer time.

        Advertisers knew of this news back in the summer, you don't invest in stuff like this without getting a background check done on their longevity.

        Offers are popping up like crazy and as long as you go through a reputable network you'll get paid. (Even if the advertiser doesn't pay the network.)

        If you put the time in, put the effort in, and feel good about the potential stick with it. :-)

        Zach
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      • Profile picture of the author Tenzo
        Interesting news, as I'm in the process of setting up a website(non CPA offer). I couldn't find any reference to the December 9 ruling, and the wiki entry states that the governor of California is opposed to a ban. The most recent entry on the FDA website is from July. Do you have a link to your source?

        Personally, I wouldn't promote them if they were made illegal-to many headaches. But IMO, a ban would be ludicrous. They are WAY safer than cigarettes.

        Regards,
        Kevin
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        • Profile picture of the author RB
          At the same time, the FDA required (at the US government's recommendation) cigarette manufacturers to put FSC (Fire Standards Compliance) into effect.

          The FDA and cigarette manufacturers won't detail the ingredients that make cigarettes compliant and less likely to kill by accidental fire, but it's known to include pesticides, components of carpet glue and fire retardants, and on and on.

          This may prevent a couple deaths from careless smoking, but it won't matter because those who avoid death from a careless smoking fire will die sooner from the ingredients of over 1400 additives of a "secret" recipe which makes cigarettes FSC compliant. This just gives the FDA another self serving extension over a "legal" product like cigarettes.

          I remember the days of freedom - when the government didn't keep us in check, but we kept the government in check.

          Big brother also thinks that we the people need a trillion dollar deficit.

          It's all a money game. Play it as such.
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  • Profile picture of the author Zach Booker
    P.S - E-cigs aren't dangerous. The tobacco companies have lobbyists in Washington and they don't need to lose anymore market share to these things. ;-)
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  • Profile picture of the author paulie888
    We all forget sometimes how powerful the FDA is, and how its rulings and decisions are so heavily influenced by lobbyists from the major pharmaceutical companies and big Tobacco, who keep throwing dollar bills at it. Did you really think that big tobacco was going to idly sit by and do nothing, while they lose millions of dollars in business to these e-cigarette sellers?

    I don't think they have made any definitive ruling yet on the safety of e-cigarettes, this controversy about its safety actually started back in the late summer/fall, and sellers like amazon are more worried about potential liability problems than the legality of selling it. This is meant to be a product for smokers 18 and over, but by selling it online you have very little control over whose hands this product gets into.

    I believe that e-cigarettes are poised to take off dramatically in the coming year, and unless the FDA can definitively prove it is detrimental to your health I doubt it'll be taken off the market. One of my CPA networks is currently paying $40 per free trial - I just talked to the AM and he told me that it has been doing really well, and they expect this to be one of their biggest campaigns for 2010! Surely these guys would know a thing or two about e-cigarettes being outlawed. I think what the FDA is doing right now is engaging in scare and rumor-mongering tactics incited by big tobacco. You're really missing out if you don't promote this, as the first few months of the New Year will surely see dramatic accelerated growth of e-cigarettes!
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  • Profile picture of the author kuterdan
    The e-cigerettes would be a good campaign right about now with all the New Year resolutions that are about to be made. As Sergit stated, there are other countries that don't have the FDA. Also like many government agencies that move slow and push back deadlines, the FDA is no different. I can't see the FDA being at the point of banning and indicting companies already.
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  • Profile picture of the author imakemoney
    Did you get indicted?
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  • Profile picture of the author rgenterprise
    It's a pretty hot niche right now and one i was considering getting into. But definitely don't want to waste my time on something that won't be around for long. But then again as someone mentioned if the cpa companies accept traffic from other countries then it may still be worth a shot.
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    • Profile picture of the author Stephanie Dow
      Been lurking here for quite a bit but need to get my two cents in on this one..


      E-cigarettes is my biggest source of AM income right now. I also own two and just gave each of my parents one for christmas. They work awesome and are worth the initial expense. That's why they are such an easy sale. Plus I use an awesome e-cigarette affiliate company that I trust and has never let me down.

      The whole FDA thing started with a politician (who has his hands in the pharmaceutical cookie jar) requesting the FDA take action. FDA's first response was to go against them because they might encourage teen use. A few complaints that this just wasn't a good enough reason to hold up and they had to move quick to start testing.

      They tried to pass banning them in California, and the "Governator" shot them down and vetoed.

      Tobacco companies don't want them because if e-cigs are available, why smoke regular cigarettes that contain 4000+ harmful chemicals including the FSC chemical in the paper that is making everyone sick? Pharmaceutical companies don't want them because it lowers a persons desire to seek expensive ways to quit smoking and use stop smoking aids? Both groups have lobbiest working to get e-cigs out of the country.

      The "component of antifreeze" the FDA is using to spin their own campaign is diethylene glycol which actually isn't in antifreeze, its in coolant, but is also found in toothpaste, mouthwash, and cough syrup among many other everyday consumer products. Its just an ingredient with a big shiny scary name. But it is toxic just not on the level the FDA wants to talk about. It is one-tenth the toxicity of regular aspirin.

      Personally, I'm not going to sit around and wait for the FDA to make up their minds. Regardless of what happens, they aren't going to be able to shut it all down overnight because the FDA has too many holes in their current findings. It's not secret to anyone they aren't trying to find out if their safe for consumer use, they are trying to find ways to prove they aren't.

      Maybe I only have till summer, maybe next year, but I consider myself to be just an affiliate marketing beginner and am only using article marketing to bring in sales with these yet the money I make each month for just promoting e-cigarettes a few hours a week is almost as much as I make for my full time day job.

      I'm sticking with it. I'm a huge fan of e-cigarettes and know personally they are a solid, worthwhile product to sale. At the rate I'm at, I'll either be making twice as much or possibly more as I do at my full-time day job by summer. Which will just continue from there for years to come, or eventually they will get shut down and I'll have the experience to do a full article marketing campaign for a single product that brings in thousands monthly with a seriously part-time effort.

      Win-Win and for now it's paying down my debt and will be put towards a downpayment on a house soon..

      I wouldn't jump ship on the idea of selling e-cigarettes.. Stop reading the propaganda (oh my a US government affiliated company using propaganda!!!) and start reading the counter opinions presented by lawyers, doctors, and those who have truly researched the actual effects, pros, and cons and not just what those with big pockets and even bigger opinions want you to think.
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  • Profile picture of the author J Bold
    Yes, if you are afraid of all the talk surrounding e-cigarettes, do not promote them.

    There's plenty of market for the rest of us. This is a hot product and I think many of us should seriously consider this market.

    But do not do anything you are not comfortable with, in my opinion.

    Step out of your comfort zone by not being afraid to try new methods, but if you are not comfortable with an OFFER than do not promote it. There's plenty of offers to promote that do not make you worry.
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  • Profile picture of the author GeorgR.
    Very good posting Stephanie.

    Yes, there is a huge agenda at work.
    The irony is that you can buy normal tobacco products where their harmfulness is PROVEN 1000 times over - while that "anti e-cigs" agenda is banning e-cigs based on the fact that "its NOT proven [yet] that they are less harmful". (However a lot of evidence and some preliminary studies speak in fact big time for the e-cigs and that they are likely way, way less harmful than real cigarettes.)

    As for glycol: There are smoking-fluids which substitute glycol with glycerine, so that argument cannot work. Its big tobacco at work here and they are actively working against the real health of people by banning e-cigs. Saying "we don't know whether they are really less harmful" cannot be an argument while continuing selling real tobacco products.
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