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horrible ppc CTR%

by gotdmw
5 replies
i just wanted to post and see if this average?

its on a ppc content network, i wrote my ads very selective so i dont get waste traffic

36,666 impressions - 13 clicks = 0.04 CTR%

thoughts?
#ctr% #horrible #page not found #ppc
  • Profile picture of the author Realwombat
    Looks a bit on the low side... I usually get anything from 0.8% - 3% CTR on Yahoo. I know Perry Marshall recommends that when starting out, you'll have to try to get your CTR to about 1% consistently. I think on Google it has something to do with your quality score, too (but I don't know since I don't use adwords). I would suggest that you run 2 (or more) completely different ads to find which one converts better. Then discard to worse one, and add a new ad that is a variation of the better performing of the two original adds... Rinse and repeat until you have fine tuned the ad to perform as well as possible.. M
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    • Profile picture of the author gotdmw
      im rotating up to 6 ads all the time, but dont have enought data to determine which i should tweak
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      • Profile picture of the author Flaura78
        Originally Posted by gotdmw View Post

        im rotating up to 6 ads all the time, but dont have enought data to determine which i should tweak
        That's the problem with delayed stats, and I don't like PPC for that. By the time you know that your ad sucks or which keywords get clicks your stats are so miserable that think about giving up.
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    • Profile picture of the author ben565
      Originally Posted by Realwombat View Post

      Looks a bit on the low side... I usually get anything from 0.8% - 3% CTR on Yahoo. I know Perry Marshall recommends that when starting out, you'll have to try to get your CTR to about 1% consistently. I think on Google it has something to do with your quality score, too (but I don't know since I don't use adwords). I would suggest that you run 2 (or more) completely different ads to find which one converts better. Then discard to worse one, and add a new ad that is a variation of the better performing of the two original adds... Rinse and repeat until you have fine tuned the ad to perform as well as possible.. M
      you get up to 3% ctr on the content network?,
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  • Profile picture of the author Kenster
    How relevant is your offer? Ads may be written well but possibly the offer doesnt fit with the selected keywords
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