Facebook Advertising and CPA

49 replies
Hey Guys,

Anyone figured out using CPA offers with facebook advertising yet ? If so if you could share a few tips with us.

Things like - types of offers / creatives / demographics.

Thanks in advance.
#advertising #cpa #facebook
  • Profile picture of the author ChrisBa
    Each offer will be different - the biggest tip is to test as much as you can, optimize for the demographics of the offer
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  • Profile picture of the author AidenChong
    Honestly,

    It could be easy, and it could be hard... It's easy if you know what kind of offers that will work with social sites. The harder part is to get your ads approved by the stubborn FB ads team.

    Normally, niches like dating sites and lead offers such as ringtones and quiz offer would workout good with FB and some other social sites.

    But you need to know the demographics and also how to write eye-catching ads. Then switch it over to CPM method. Or else, you won't make enough money to cover your ppc cost in FB, so to speak..

    This is just some tips of the iceberg...

    Aiden Chong
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    • Profile picture of the author merlionsn
      can anyone help me with facebook marketing? my ads is rejected.
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      • Profile picture of the author AidenChong
        Originally Posted by merlionsn View Post

        can anyone help me with facebook marketing? my ads is rejected.
        Merlionsn,

        Make sure your ad is relative to the offer. If you're very sure that your ad copy is in good shape, just keep submitting it until one of the editors accept your ads.

        That's how it works in FB. Their ad approval team is so ...... well, you get the point...
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        • Profile picture of the author ahefner33
          Originally Posted by AidenChong View Post

          Merlionsn,

          Make sure your ad is relative to the offer. If you're very sure that your ad copy is in good shape, just keep submitting it until one of the editors accept your ads.

          That's how it works in FB. Their ad approval team is so ...... well, you get the point...
          Yeah. Sad thing is, is you will have one reviewer think you ad is worthy and then you will have another that doesn't. What I mean is if you launch a ad and its get approved and then you want to edit it later, they can/will reject the new ad, even if all you did was made a word plural or just changed one letter. Facebook is tough imo too because if you ad doesn't convert it first launches, then it stops getting presented and they jack your suggested bid prices almost a dollar.

          Good thing about Facebook though is you know VERY quickly if your ad and offer are any good because you will get a TON of impressions(if you have a large target market) after you ad goes live.
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          • Profile picture of the author warmaker
            I had a similiar question about the FB advertising. How do you find the results from FB advertising vs an Adsense campaign? Equal? One significantly better/cheaper/ more effective than the other?
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      • Profile picture of the author milo_pl
        Originally Posted by merlionsn View Post

        can anyone help me with facebook marketing? my ads is rejected.
        It's best to target the age range 18-24 with your ad...
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        • Profile picture of the author sp33dr4ge99
          With facebook getting your ads approved is like buying a lottery ticket. Facebook ads are approved by interns and it's at their discretion whether or not to approve them. I've had ads where I've altered the ad copy over 125 ads and I mixed them up, some somewhat border line and others as G rated and compliant as you can get. All were disapproved. I know for a fact mostly interns do approve them, but at times it does appear they just click click click without looking at all of them.
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          • Profile picture of the author cellcom
            Thanks for sharing everyone -

            Yeah, the ad approval process is wierd.

            I will continue to play around with this - key is finding an offer to convert at a rate that is profitable. I am getting clicks but not a high enough conversion right now for it to be profitable.

            I will keep trying - any hints would be helpful.
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          • Profile picture of the author joelraitt
            Originally Posted by sp33dr4ge99 View Post

            With facebook getting your ads approved is like buying a lottery ticket. Facebook ads are approved by interns and it's at their discretion whether or not to approve them. I've had ads where I've altered the ad copy over 125 ads and I mixed them up, some somewhat border line and others as G rated and compliant as you can get. All were disapproved. I know for a fact mostly interns do approve them, but at times it does appear they just click click click without looking at all of them.
            Dude,

            I'm guessing you see the referral link as inter.facebook.com and thats why you think interns review the ads? Your actually wrong, it stands for internal. Not intern.

            Read the T/C and don't try to get stupid crap through.
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      • Profile picture of the author ChrisBa
        Originally Posted by merlionsn View Post

        can anyone help me with facebook marketing? my ads is rejected.
        It's very hard to say without an example of the ads and the message as to why it was rejected
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  • Profile picture of the author kirch
    Dating offers works on FB.Facbook will not accept trial oofers/rebill offers.The ad shoyld be directly related to the product your are selling
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    • Profile picture of the author Tjmcnich
      I've messed around with facebook CPM and it ended up being the same click ratio as PPC... the thing with facebook is the average facebooker only stays on a page for maybe... 5 secs? TOPS! the chances they even see that ad are very very very slim
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      • Profile picture of the author AidenChong
        Originally Posted by Tjmcnich View Post

        I've messed around with facebook CPM and it ended up being the same click ratio as PPC... the thing with facebook is the average facebooker only stays on a page for maybe... 5 secs? TOPS! the chances they even see that ad are very very very slim
        It depends on what level of knowledge you had, with Facebook or social site's marketing. (No offense, my friend)

        My personal FB ppc mentor is doing 6 figure yearly using FB ppc. My CPA network's team make 5-6 figures per month.

        One of the thing is, try to make your image stands out, and try to be provoking on your ad copy. I cannot tell you much about the exact strategy because we are bound by the T&C. So I guess you could pick up some WSO and study from there.
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        • Profile picture of the author sp33dr4ge99
          I'll tell you how to be provoking. Rather than give you bits and pieces like most. Use a "?" in a lot of you ads for example, "Wanna Chat?" "Meet Me Tonight" those are just some provoking headlines.

          Again like everyone else said your image will determine your success. I have the same ad copies running but with different images and they are almost identical images by the way yet one has a CTR of .145 and the other .03.

          FB is very tough, you have to constantly change your ads, constantly seek out new offers (daily) and stay on top of your campaigns to make big money.

          What does FB Success Requre?

          1. Provoking ad copy
          2. Constant monitoring of campaigns (daily)
          3. Constant ad copy change and picture changes to keep it fresh (weekly)
          4. Loads of testing on images, not just a few, 20 or 30, but hundreds! for just one offer.
          5. Patience
          6. Continued research on trends.
          7. Creative thinking and creative ways to make your offer relate to the demographic. Putting up a picture of a hot girl and saying join Singles.net doesn't fly, you need to think outside of the box.

          In a nutshell it requires lots of time dedication and I have to be honest most people won't make it, I am still trying to figure out this myself.... you'll find that most things work. For me I always convert but it's just below break even ALWAYS.
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          • Profile picture of the author Tjmcnich
            I'm making money with facebook now just not with PPC and your def right on that I dont know much about PPC.... I am however a professional facebook creeper =)
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  • Profile picture of the author Tyler Jonsson
    So for a new player to the Facebook CPA promotion game, what would you recommend as a BARE MINIMUM starting ad-spend?

    Purely for taking the best looking offer I can find, and testing out to see if it converts to a targeted demographic? Not necessarily a HUGE demographic, just a small sampling of very targeted ones.

    Also, does Facebook allow direct linking for CPA offers or are landing pages a MUST?
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    • Profile picture of the author ahefner33
      Originally Posted by Tyler Jonsson View Post

      So for a new player to the Facebook CPA promotion game, what would you recommend as a BARE MINIMUM starting ad-spend?

      Purely for taking the best looking offer I can find, and testing out to see if it converts to a targeted demographic? Not necessarily a HUGE demographic, just a small sampling of very targeted ones.

      Also, does Facebook allow direct linking for CPA offers or are landing pages a MUST?
      Every ad I have put up has direct linked. Haven't had any problem with that. One thing that will get your ad rejected quite often will be that they "say" you are suppose to have everything you want the buyer/visitor to do on your landing page, placed on your adcopy. For example, if it requires submission of a email, cell pin number, etc.. then you must put it in your adcopy. Honestly, I've had ads get accepted that didn't follow this but more rejected for not following.

      Personally I set my daily budget for the offer 3 times the payout. And I bid the lowest end of the suggested bid. Then its all how well your ad converts if its allowed to stay at the suggested bid prices or go lower. If not then they will stop showing it and will suggest you bid more.
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      • Profile picture of the author Tyler Jonsson
        Originally Posted by ahefner33 View Post

        Every ad I have put up has direct linked. Haven't had any problem with that. One thing that will get your ad rejected quite often will be that they "say" you are suppose to have everything you want the buyer/visitor to do on your landing page, placed on your adcopy. For example, if it requires submission of a email, cell pin number, etc.. then you must put it in your adcopy. Honestly, I've had ads get accepted that didn't follow this but more rejected for not following.

        Personally I set my daily budget for the offer 3 times the payout. And I bid the lowest end of the suggested bid. Then its all how well your ad converts if its allowed to stay at the suggested bid prices or go lower. If not then they will stop showing it and will suggest you bid more.

        Adam, thank you so much! This is some great, practical advise.

        Do you typically bid for per click or CPM type ads?

        I have heard that you can lose your shirt REALLY fast on FB with CPC... So I am assuming CPM is the better option?

        Also, do you target BROADLY with your target demo, or go super tight...

        For example:

        For a CPA offer being promoted that would do well with 18-24 yr olds, will you target 18-24 year olds country wide, or target specific states or even cities? Things of that nature.

        I know that FB allows some CRAZY targeting options. Just curious how much of a factor they play in for FB ads for CPA.
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        • Profile picture of the author ahefner33
          Originally Posted by Tyler Jonsson View Post

          Adam, thank you so much! This is some great, practical advise.

          Do you typically bid for per click or CPM type ads?

          I have heard that you can lose your shirt REALLY fast on FB with CPC... So I am assuming CPM is the better option?

          Also, do you target BROADLY with your target demo, or go super tight...

          For example:

          For a CPA offer being promoted that would do well with 18-24 yr olds, will you target 18-24 year olds country wide, or target specific states or even cities? Things of that nature.

          I know that FB allows some CRAZY targeting options. Just curious how much of a factor they play in for FB ads for CPA.
          no problem. You can't really "lose your shirt" if you set before hand how much you are willing to spend each day. But I always have bidded per CPC rather than 1000 views at the beginning. I guess cause I've never trusted that I have had a really good converting ad at the beginning to know that 1000 views will get me some click throughs. I've had ads as soon as they go live to go to 50K impressions with no clicks. This tells me the ads garbage and Im not targetted good but I didn't have to pay anything for it. Once I have found a ad thats getting me some conversions with 1000 or less impressions then I will change to bid on cpm. But usually when you ads converting good they will drop you suggested bid price so you still just pay for clicks and less of your initial payment.

          For targetting it all depends on how well you want to target. For example you can take a debt offer and target all people that are graduated and 25 or older, male and female and this will give you a very large database. Or you could go very specific like women, 25-35, has school debt, single, and then make your adcopy relevant. then make sure you adcopy specifies some of the terms of your offer since alot of the debt ones dont convert unless its 10k or more. So you can put that in your copy to weed out people that could possibly click that dont have that much debt.

          Basically I learned just messing around with it alot and asking their team questions.

          One of my best offers I ran was a doughnut rewards card email submit. I targeted high school students and put "food" as a keyword and a picture of a delicious looking donut lol. Thats another key is using eye catching ad pictures (110x80). Have you seen the refinancing ads that use the ugly faces of older people on them? Totally irrelevant to the advertisement but it makes you look at it.
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  • Profile picture of the author amdev
    CPA and facebook work very well on certain niches as many of the people on facebook are students and clueless when it comes to technology/ads/clicks/etc. I find that you'll get fewer clicks (a lot of people miss the ads on facebook) but they will convert well.

    I ran a "Win an iPad" survey about a month ago using facebook advertising credit. It turned out pretty good, I earned $28 from a $20 credit... It takes some doing to get it right but I know the potential is definitely there.
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    • Profile picture of the author Tyler Jonsson
      Originally Posted by amdev View Post

      CPA and facebook work very well on certain niches as many of the people on facebook are students and clueless when it comes to technology/ads/clicks/etc. I find that you'll get fewer clicks (a lot of people miss the ads on facebook) but they will convert well.

      I ran a "Win an iPad" survey about a month ago using facebook advertising credit. It turned out pretty good, I earned $28 from a $20 credit... It takes some doing to get it right but I know the potential is definitely there.
      Good job on creating a profitable campaign!

      Do you think that you could have improved upon it had you better targeted the ad to specific demographics? Or did you do a pretty good job of that already in order to make the 28 bucks?

      Was this a zip/email submit or a higher paying offer? Trial perhaps?
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      • Profile picture of the author amdev
        Originally Posted by Tyler Jonsson View Post

        Good job on creating a profitable campaign!

        Do you think that you could have improved upon it had you better targeted the ad to specific demographics? Or did you do a pretty good job of that already in order to make the 28 bucks?

        Was this a zip/email submit or a higher paying offer? Trial perhaps?
        The offer was only available to the USA so I targeted the US only. It was a survey CPA ad where you answer a few (ridiculously easy) questions and then enter your cell phone number. It was a very basic campaign I put together in probably 10 minutes (Didn't care to much as it was free credit). I was surprised it converted well. It didn't get many clicks, but conversion rate was extremely good, when someone clicked they definitely wanted to win the iPad... I was paying about 0.30 cents per click so you do the math.

        I'll be doing more testing within the upcoming weeks, I've just been swamped with other things. I still have another $50 in facebook credit from my hosting account .
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        • Profile picture of the author Tyler Jonsson
          Originally Posted by amdev View Post

          The offer was only available to the USA so I targeted the US only. It was a survey CPA ad where you answer a few (ridiculously easy) questions and then enter your cell phone number. It was a very basic campaign I put together in probably 10 minutes (Didn't care to much as it was free credit). I was surprised it converted well. It didn't get many clicks, but conversion rate was extremely good, when someone clicked they definitely wanted to win the iPad... I was paying about 0.30 cents per click so you do the math.

          I'll be doing more testing within the upcoming weeks, I've just been swamped with other things. I still have another $50 in facebook credit from my hosting account .

          I really need to try to find some of these free Facebook credits. Care to share which host was offering it?
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          • Profile picture of the author cellcom
            tyler - go to ebay - search for facebook voucher or facebook coupon

            THey are typically for 50 euro's (70 us) - they only work on new advertising accounts
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          • Profile picture of the author bioshift
            Originally Posted by Tyler Jonsson View Post

            I really need to try to find some of these free Facebook credits. Care to share which host was offering it?
            I got fb cred from godaddy... they also give you adwords cred.
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            • Profile picture of the author Tyler Jonsson
              Originally Posted by bioshift View Post

              I got fb cred from godaddy... they also give you adwords cred.
              Shame they don't give it for buying domain names.

              I haven't heard many positive things about their hosting, and have no reason to stop using my current mix of Hostgator and Hawkhost.
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              • Profile picture of the author amdev
                Originally Posted by Tyler Jonsson View Post

                Shame they don't give it for buying domain names.

                I haven't heard many positive things about their hosting, and have no reason to stop using my current mix of Hostgator and Hawkhost.
                Yea I got mine from Godaddy too! I have a few I think, if I can find another one I'll hook you up! It takes away a lot of stress when you aren't gambling your own money.
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                • Profile picture of the author Tyler Jonsson
                  Originally Posted by amdev View Post

                  Yea I got mine from Godaddy too! I have a few I think, if I can find another one I'll hook you up! It takes away a lot of stress when you aren't gambling your own money.
                  Hey thanks I appreciate that!

                  Let me know if you come across anything!
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  • Profile picture of the author MrCruzin
    Testing is the best things to do. I think the best markets are international at the moment. Have been for a while.

    The trick is to just keep submitting and testing.

    There are some ways to get things rolling. It will take time and patience.
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  • Profile picture of the author Tyler Jonsson
    I actually just submitted my first ad to facebook for review. Nothing earth shattering, a ringtone offer (as recommended above).

    Will see if:
    1) It get approved
    2) It burns through the 15 dollar budget and gets some conversions

    Will be very happy with this first little experiment if those 2 things come true!
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  • Profile picture of the author AidenChong
    LOL ! Wish you darn good luck to for getting through the first one

    The 2nd point would be easier than the first one by XX amount of time I guess
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  • Profile picture of the author badboy_Nick
    Originally Posted by cellcom View Post

    Hey Guys,

    Anyone figured out using CPA offers with facebook advertising yet ? If so if you could share a few tips with us.

    Things like - types of offers / creatives / demographics.

    Thanks in advance.
    - CTR is eevrything. If they see low CTR, they pull your ad
    - Use pictures
    - It takes them 5-6hours before an ad goes live
    - Most CPA offers are banned
    - Your target audience is most likely going to be students and people who want to socialize, so gear you roffers towards that crowd
    - Test test test
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  • Profile picture of the author Tyler Jonsson
    Ok so here is an update for everyone, along with a request for some more advice:

    My first ad got approved! It ran on a CPC basis with a .46 cent bid. (low end of suggested).

    It ran for a little while and got 34,000 Impressions, and 7 Clicks... With no conversions...

    Now the ad is no longer showing and my "suggested" bid has risen to $1.33

    Obviously, I do not have a whole lot of desire to spend 1.33 a click for a campaign that has only had 7 hops... There is just no way to know if it would convert with more traffic or not.

    Why did my ad stop running, and get the big kicked so high?

    The ad copy was relevant to the offer, etc. etc.

    Where am I going wrong?

    Thanks so much all!
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  • Profile picture of the author Cataclysm1987
    If I can make a recommendation to people interested in posting ads on Facebook, there's a pretty good alternative I've gotten some ROI on recently that you can profit from direct linking without a website and with just bare bones advertising in various demographics.

    Try revtwt.com. You can pay per click for what people will tweet for you so you can attack various niches and send people to cpa offers or clickbank products without creating a website.

    This site won't get you nearly as much traffic as facebook will because it's still a new form of advertising, but you only know how much ROI you can get from it if you check it out and see for yourself.
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    • Profile picture of the author Tyler Jonsson
      Originally Posted by Cataclysm1987 View Post


      Try revtwt.com. You can pay per click for what people will tweet for you so you can attack various niches and send people to cpa offers or clickbank products without creating a website.

      This site won't get you nearly as much traffic as facebook will because it's still a new form of advertising, but you only know how much ROI you can get from it if you check it out and see for yourself.
      Interesting idea, looks pretty neat.

      The only problem I can think of is how notoriously poor twitter traffic converts.

      It's about on par with Stumbleupon traffic (horrible!)

      -I guess it would REALLY depend on having a good converting offer... And the quality of the followers seeing the message (non bots)
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      • Profile picture of the author merlionsn
        I am looking for someone to write an facebook ad for me. Can anyone help?
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  • Profile picture of the author Revampyourgame
    Ive havent done this personally, but ive seen facebook groups created for offers like a free starbucks gift card/ walmart gift card. In order to recieve your free offer you need to send requests to every one of your friends. this creates a chain of invites and can explode profits if done right
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  • Profile picture of the author dropship
    Is there anyway to track conversions as I didn't see a CPA column for instance in the reporting?
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    • Profile picture of the author AidenChong
      Originally Posted by dropship View Post

      Is there anyway to track conversions as I didn't see a CPA column for instance in the reporting?
      Using P202 will solve your problem...
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  • Profile picture of the author kimmer551
    I was wondering where to get a banner creator to use on facebook for the ads you want to run, that is my main problem right now, any tips?
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    • Profile picture of the author ahefner33
      Originally Posted by kimmer551 View Post

      I was wondering where to get a banner creator to use on facebook for the ads you want to run, that is my main problem right now, any tips?
      If you're running CPA offers, just look at the offers creatives or ask your AM if they ahve a 110x80 banner for Facebook. If they have others, you can use image resizing tools on the web.

      You could also use stock photos or ones with that allow you to be reused on Flikr.
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  • Profile picture of the author dropship
    I've never used any 3rd party software, but I did just notice FB is in beta testing for tracking and I was able to get the code I needed.
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    • Profile picture of the author AidenChong
      Originally Posted by dropship View Post

      I've never used any 3rd party software, but I did just notice FB is in beta testing for tracking and I was able to get the code I needed.
      wow! Even with CPA you've never been using any other 3rd party software? So you're just using the internal tracking system of the CPA Network? Is that the case?
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      • Profile picture of the author dropship
        Originally Posted by AidenChong View Post

        wow! Even with CPA you've never been using any other 3rd party software? So you're just using the internal tracking system of the CPA Network? Is that the case?
        Yes that is the case. All manual setups and internal 3rd party tracking and it's worked great for me. So I don't bother fixing something that isn't broken.
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  • Profile picture of the author Zukario
    I think maybe i will start facebook advertising after reading this thread maybe it could help my business.
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  • Profile picture of the author bgucor
    You have to test different offers with this. Try the cost per click first. Then when you found something profitable change it to ppc.
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