Facebook Advertising and CPA

Yeah. Sad thing is, is you will have one reviewer think you ad is worthy and then you will have another that doesn't. What I mean is if you launch a ad and its get approved and then you want to edit it later, they can/will reject the new ad, even if all you did was made a word plural or just changed one letter. Facebook is tough imo too because if you ad doesn't convert it first launches, then it stops getting presented and they jack your suggested bid prices almost a dollar.

Good thing about Facebook though is you know VERY quickly if your ad and offer are any good because you will get a TON of impressions(if you have a large target market) after you ad goes live.

With facebook getting your ads approved is like buying a lottery ticket. Facebook ads are approved by interns and it's at their discretion whether or not to approve them. I've had ads where I've altered the ad copy over 125 ads and I mixed them up, some somewhat border line and others as G rated and compliant as you can get. All were disapproved. I know for a fact mostly interns do approve them, but at times it does appear they just click click click without looking at all of them.

merlionsn,

If your ad is being rejected they will usually tell you why - correct that and re-submit - if it is still being rejected it can also be:

your bid for cost/click cost/impression is too low for the demographics selected

your daily ad budget is too low

other billing/payment related problem/issue

I'll tell you how to be provoking. Rather than give you bits and pieces like most. Use a "?" in a lot of you ads for example, "Wanna Chat?" "Meet Me Tonight" those are just some provoking headlines.

Again like everyone else said your image will determine your success. I have the same ad copies running but with different images and they are almost identical images by the way yet one has a CTR of .145 and the other .03.

FB is very tough, you have to constantly change your ads, constantly seek out new offers (daily) and stay on top of your campaigns to make big money.

What does FB Success Requre?

1. Provoking ad copy
2. Constant monitoring of campaigns (daily)
3. Constant ad copy change and picture changes to keep it fresh (weekly)
4. Loads of testing on images, not just a few, 20 or 30, but hundreds! for just one offer.
5. Patience
6. Continued research on trends.
7. Creative thinking and creative ways to make your offer relate to the demographic. Putting up a picture of a hot girl and saying join Singles.net doesn't fly, you need to think outside of the box.

In a nutshell it requires lots of time dedication and I have to be honest most people won't make it, I am still trying to figure out this myself.... you'll find that most things work. For me I always convert but it's just below break even ALWAYS.

no problem. You can't really "lose your shirt" if you set before hand how much you are willing to spend each day. But I always have bidded per CPC rather than 1000 views at the beginning. I guess cause I've never trusted that I have had a really good converting ad at the beginning to know that 1000 views will get me some click throughs. I've had ads as soon as they go live to go to 50K impressions with no clicks. This tells me the ads garbage and Im not targetted good but I didn't have to pay anything for it. Once I have found a ad thats getting me some conversions with 1000 or less impressions then I will change to bid on cpm. But usually when you ads converting good they will drop you suggested bid price so you still just pay for clicks and less of your initial payment.

For targetting it all depends on how well you want to target. For example you can take a debt offer and target all people that are graduated and 25 or older, male and female and this will give you a very large database. Or you could go very specific like women, 25-35, has school debt, single, and then make your adcopy relevant. then make sure you adcopy specifies some of the terms of your offer since alot of the debt ones dont convert unless its 10k or more. So you can put that in your copy to weed out people that could possibly click that dont have that much debt.

Basically I learned just messing around with it alot and asking their team questions.

One of my best offers I ran was a doughnut rewards card email submit. I targeted high school students and put "food" as a keyword and a picture of a delicious looking donut lol. Thats another key is using eye catching ad pictures (110x80). Have you seen the refinancing ads that use the ugly faces of older people on them? Totally irrelevant to the advertisement but it makes you look at it.

I really need to try to find some of these free Facebook credits. Care to share which host was offering it?