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Advice for someone seeking affiliates?

by mattfranklin
5 replies
So a partner and I started a company and we've started selling a lot of product using adwords. Problem is, we've gotten very little traction with organic search and we're not making enough to survive. So my question is this: If you're a small company with a single product (health/wellness; price point=$29.95) and you're willing to offer a 25%-30% commission rate, what's the best way to go about finding affiliates?

We're using 1shoppingcart, so it's easy to set up affiliate programs, but advice on finding high-quality, motivated affiliates is what I could really use.

Big thanks in advance,
Matt
#advice #affiliates #seeking
  • Profile picture of the author Affiliit
    Ideally you'd probably want to partner with a few networks if possible and just deal with them as the 1 point of contact and let them deal with the affiliates
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  • Profile picture of the author mattfranklin
    That sounds like good advice. One last question: Any suggestions on which networks would be best for A) a newbie like me, B) health/wellness category C) physical products?

    Thanks very much,
    Matt
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  • Profile picture of the author CPAPJason
    The product type isn't really an issue at all.

    The product category isn't either, but also depending on the sub niche.

    Being a newbie does have a bit to do with it.
    You will more than likely have to pre pay for your sales.
    Few, if any, networks will take a new advertiser on without pre paying for the sales. So a biggish wallet is needed.

    Talk to a few networks and see what is what.
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    • Profile picture of the author Robert_Rand
      You're fighting an uphill battle.

      Big affiliates are gonna promote your offer for one reason and one reason only.

      The numbers have to make sense.

      Why should I promote your unproven offer when I can promote a proven one that is $39.95 and be paid 75%?

      You have have to shift your focus to one that focuses on serving affiliates and helping them make the most money possible.

      I can tell you right now that your numbers just don't make sense. The margins just aren't there and your offer will never attract people who can send you a lot of traffic.
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  • Profile picture of the author mattfranklin
    Thanks everyone for the good info. I'll give it a try on a couple networks and see what happens. Fortunately I'm selling a ton on my own, so prepayment of commissions will be no problem. And if the numbers don't add up, I'll try to raise the price/percentage.

    Thanks again!
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