Understand Google AdWords Once And For All!
Many people, mainly the ones who are just starting, have problems to understand how Google AdWords works. They get low CTRs, high CPCs, low conversion rates and, sometimes, even their accounts slapped.
So here is a video that will help you understand how AdWords works. In this video Hal Varian, Google's Chief Economist, explains what's Google's purpose and how they organize their auctions according to the bids and quality score of their advertisers.
The video is about 9 min long, but it's well worth the time
So here is a video that will help you understand how AdWords works. In this video Hal Varian, Google's Chief Economist, explains what's Google's purpose and how they organize their auctions according to the bids and quality score of their advertisers.
The video is about 9 min long, but it's well worth the time
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