I have been trying to make a campaign works with POF in the last few days and I'm not enjoying my experience with them.
First, the positive aspect:
* it was VERY easy to get a positive ROI. They allow us to target people based on many different things and it makes the task of getting a positive ROI very simple. My ROI is now close to 200%.
Now, the bad aspects:
* They work only with CPM, not CPC.
* They have a very low volume! My campaign has a super ROI and I'm still planning to quit it in the next days due to the low volume. First, I thought that I could fix this problem, and here is what I did: deleted some targeting rules and kept only country, gender and age; increased my bid (around 50%); improved my CTR. My number of impressions still is pretty low, around 1,5K - 2K per ad per day. My frequency cap is 3, but I am not sure if incresing it would be something smart. My CTR still isn't all that good and with a high frequency cap things may get even worse.
In short, I would like to know if another warrior has already used POF and found out a way to solve this problem and get a good number of impressions.