I find Adwords perplexing, do you?

rvrabel2002

16 years ago

Originally Posted by skyfox7

Hi Warriors,

I keep hearing stories about what a b*tch Google is to work with and how restrictive they have become with what they will accept for landing pages etc, yet I still see advertisers with those fake news websites for **** berry, and just flat out plain opt-in pages(inc. Video)that have no real content or anything.

WTF?

your thoughts?

Chris

Your 100% dead on, I see this all the time. My guess is they are using some bluefart technique to try and trick the spiders. I have clicked on some of these ads and noticed that within like 1/10 of a second I see another page and then it redirects to the offer page. Im thinking they are using this page to "revert" the spiders to that page and then redirect to the offer page.

This is pure speculation, and its completely blue fart and they will be caught eventually.

Thanks

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Adam7

16 years ago

Yeah, I'm going to agree here. I see plenty of shady tactics, but I would imagine it's hard for Google to fight.

I've also heard that Google is getting more stringent with what they allow from advertisers. I think this is probably a good thing, as it protects the consumer and keeps the internet a little cleaner.

But stuff like this will always be around. As soon as the big G thinks of a way to combat these shady tactics, someone will come up with another way around it.

Thanks
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rvrabel2002

16 years ago

Originally Posted by Adam7

Yeah, I'm going to agree here. I see plenty of shady tactics, but I would imagine it's hard for Google to fight.

I've also heard that Google is getting more stringent with what they allow from advertisers. I think this is probably a good thing, as it protects the consumer and keeps the internet a little cleaner.

But stuff like this will always be around. As soon as the big G thinks of a way to combat these shady tactics, someone will come up with another way around it.

Yeah, the problem with google right now though is they don't distinguish between what is really crap, and what is a legitimate page. They just use some mathematical formula to determine that.

I know its a daunting task for google, and they are definetly doing the right thing by cleaning up there site from the riff raff. But, in my opinion, instead of just shutting down and advertisers account, banning that person for life from adwords, and never telling them what was wrong in the first place, they may be setting themselves up for failure.

Why not just tell the adwords advertiser what is wrong? Why not just say "this is what you need to do", instead of reffering them to the most vague article possible? It would save them time in the long run by not having to chase rogue advertisers who try to thwart the system with these tricky redirects.

Its called the "lifetime value of a customer" in most industrys, and despite what they think, the one paying the bills is the customer, not the searcher.

People will always go to google to search stuff, always.

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tryinhere

16 years ago

Originally Posted by rvrabel2002

Why not just tell the adwords advertiser what is wrong? Why not just say "this is what you need to do", instead of reffering them to the most vague article possible? It would save them time in the long run by not having to chase rogue advertisers who try to thwart the system with these tricky redirects..

it would make more sense just to introduce a q score = 0 rating and if that happens your ads do not run, with an educational link.

people would learn then what not to do and fix their ads so they ran. all that happens now must be a huge trade in opening new accounts if banned ?

Thanks

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Kenster

16 years ago

Yeah it has to be tough for Google because just think about the massive volume of ads they get. I dont know the stats but I bet the amount of new ads per minute is staggering, so they can't give individual attention and can only come up with a general formula.

Further, they are caught between a rock and a hard place because their two main goals are

1. making money
2. providing a good user experience to Google users

We affiliate marketers help them tremendously on the first but not necessarily the second, so they need to find a way to get as much money out of us (there is a lot) while still providing a good search environment.

As for the people still with obvious violations of Google policy..its just like craigslist. There are smart people running CPA campaigns and they find ways around rules. Eventually it catches us, campaign gets banned, and they fire up another to get around the rules. Its a constant cat and mouse game, but in the meantime the CPA marketer is making a ton, Google is making a ton, and the only negative is a poor search environment.

It is what it is and thats what many peoples business revolves around. People are still making a killing with craigslist guys...like very huge numbers, despite the huge obstacles craigslist and CPA networks have put in place to prevent it. Its the way it is.

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ChrisBa

16 years ago

Originally Posted by skyfox7

Hi Warriors,

I keep hearing stories about what a b*tch Google is to work with and how restrictive they have become with what they will accept for landing pages etc, yet I still see advertisers with those fake news websites for **** berry, and just flat out plain opt-in pages(inc. Video)that have no real content or anything.

WTF?

your thoughts?

Chris

Cloaking

Don't worry, Google will catch up to them sooner or later

Thanks

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ChadH

16 years ago

Yep, cloaking. When they do catch up to you, it's just a matter of getting a new account which is easier than people think.

That said, I don't really recommend this route for the long term, it's like trying to build a house on sand.

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rvrabel2002

16 years ago

Originally Posted by ChadH

Yep, cloaking. When they do catch up to you, it's just a matter of getting a new account which is easier than people think.

That said, I don't really recommend this route for the long term, it's like trying to build a house on sand.

This is exactly the cat and mouse game they should be trying to avoid. It would save everyone, including us and them, alot of time and resources, no?

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ChadH

16 years ago

Supposedly last year Google made $4 billion in profit, 95% of that coming from AdWords. I'm willing to be wrong on that stat but that's what I've read.

I would say the vast majority of that is not affiliates and especially not guys cloaking.

In terms of their time and resources, you nailed it in a previous post, most of their responses are canned responses which imo take neither much time nor money. I think a lot of their bannings are not due to manual reviews, but thats just my opinion based on some advertisers legit accounts being banned.

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rvrabel2002

16 years ago

Originally Posted by ChadH

Supposedly last year Google made $4 billion in profit, 95% of that coming from AdWords. I'm willing to be wrong on that stat but that's what I've read.

I would say the vast majority of that is not affiliates and especially not guys cloaking.

In terms of their time and resources, you nailed it in a previous post, most of their responses are canned responses which imo take neither much time nor money. I think a lot of their bannings are not due to manual reviews, but thats just my opinion based on some advertisers legit accounts being banned.

Point taken. It just seems ludicrous as a business that you would be canning customers without providing any real reasons as to why. But i guess as kenster said, the sheer volume of advertisers they have to deal with is enormous, and no matter how big a company, sometimes its just not worth it.

That might all change for them in the future, but for now they are the 500 lb guerilla

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PPC-Coach

16 years ago

We're small fish in a huge pond for them. We, (affiliate marketers), annoy their users with crappy ads leading to crappy offers and they don't like us because of that. (I just painted us all with the same brush there on purpose because that's what they do.)

We don't account for a significant portion of their income, corporations and businesses do. They want business owners and corporations only. They don't really want us.

There is a way to get "around" this though and it's staring us all right in the face. It's the old principle from one of my favorite movies The Boileroom. Act as if. Act as if you ARE a business owner. Act as if your site is your business site. If it doesn't quite look like one now, make it look like one. Then they'll like you. It can't be done in every niche, but if you can act as if you're a business owner promoting your business website, you'll be fine. You won't get banned, in fact, you may end up with an account rep or two.

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ChadH

16 years ago

Originally Posted by PPC-Coach

There is a way to get "around" this though and it's staring us all right in the face. It's the old principle from one of my favorite movies The Boileroom. Act as if. Act as if you ARE a business owner. Act as if your site is your business site. If it doesn't quite look like one now, make it look like one. Then they'll like you. It can't be done in every niche, but if you can act as if you're a business owner promoting your business website, you'll be fine. You won't get banned, in fact, you may end up with an account rep or two.

This is really all it takes. Avoid certain types of offers like rebills, make your site look really official, provide actual value and you'll be fine.

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imon32red

16 years ago

I haven't done much with adwords in the past. I understand that I cannot link directly to a CPA offer. However, can I link my ad to my website and have it redirect to a CPA offer?