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Phrase, Broad, or Exact match.

by indi1988
3 replies
Hey warriors. noob question.

So i am setting up an offer to test and was wondering what type of keyword matching option you guys prefer.

Broad, phrase, or exact match and why?

Thanks so much.
#broad #exact #match #phrase
  • Profile picture of the author Kenster
    I would start out with long tails so the broad, phrase, exact wont matter as much. This is much more relevant if you are doing keywords that are shorter.

    In general, if you are new and want to pick just one, shy away from broad and towards exact. Less traffic, but it will weed out some less relevant and thus less converting key phrases.
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  • Profile picture of the author williamrs
    I usually use broad match, but target my keywords very closely. If you use broad match and don't keep an eye on your keywords you will get a lot of useless traffic, so track everything and build a good list of negative keywords.


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