PlentyOf Fish - Ad Targetting parameters

by vij
4 replies
I am playing around with PlentyofFish now. I have a few questions.

1. What is Login Count?
Is it a measure of how many times a user has logged in after initially signing up? So we can target newer users

2. What is session depth?
Is it related to the amount of time the user has spent on POF after logging in for the day?

Does anyone have any views?
#fish #parameters #plentyof #targetting
  • Profile picture of the author akalaide
    I too have always wondered this!
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  • Profile picture of the author williamrs
    Originally Posted by vij View Post

    I am playing around with PlentyofFish now. I have a few questions.

    1. What is Login Count?
    Is it a measure of how many times a user has logged in after initially signing up? So we can target newer users

    2. What is session depth?
    Is it related to the amount of time the user has spent on POF after logging in for the day?

    Does anyone have any views?
    It seems that you have asked your own questions.

    But I have never used Login Count or Session Depth. I'm the process of optimizing some of my campaigns, so I may try to use these targeting options soon, but I don't think that they are very relevant.


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  • Profile picture of the author franamico
    Did you guys have any success with pOf?
    I've had better results with facebook ads.
    Maybe it's me?
    Would you like to share your experience?
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  • Profile picture of the author POFBen
    Originally Posted by vij View Post

    I am playing around with PlentyofFish now. I have a few questions.

    1. What is Login Count?
    Is it a measure of how many times a user has logged in after initially signing up? So we can target newer users

    2. What is session depth?
    Is it related to the amount of time the user has spent on POF after logging in for the day?

    Does anyone have any views?
    1. Login Count is the # of times a person has logged in over their lifetime on POF. So low login count = newer user, high login count = been on POF a while

    2. Session depth is the # of pages a user has clicked on between log-in and log-out. So if I log into POF.com and click on 5 ladies, my session depth = 5.
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