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Good MSN CTR

by randerson
8 replies
Hi guys,

In your experience, what is a good CTR for MSN Adcenter? I just launched my first campaign over there.

What criteria do you use to determine what ads/keywords are worth keeping? It's been 1.5 days, and I just went in and paused anything under 4% ctr....some didn't have many clicks but my other ad groups had very large % and got alot of clicks right away, so that's kind of the standard I set.
#ctr #good #msn
  • Profile picture of the author williamrs
    It depends on the vertical, keywords, ad position, etc... However, 4% is almost always a very good CTR. If you have many ads below this I think that you can keep up anything above 2%.


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    • Profile picture of the author randerson
      Oh yeah, I guess I should have mentioned that I am in position 1 for all keywords. I would prefer not to be in position 1, because I think I could get fewer clicks but better conversions if I were farther down...I just haven't gotten that far with it yet.

      The reason I am watching this so closely is that--since it's my first time on MSN--I had to choose mostly two-word, kind of less specific phrases to have the amount of traffic be worth it. I'm using exact match only because of this. I also chose a campaign that would require an ABSURD number of negative keywords if I were to use too much broad match, but I might loosen up some of the keywords a little as the campaign goes on.
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  • Profile picture of the author williamrs
    If you are in the first spot (on the top) then 4% is not extraordinary. I have had campaigns that I got 10% of CTR in the first spot, so I think that there is still something for you to optimize. However, as I said before, it depends on the campaign (keywords, niche, etc).

    About losing positions, yes, sometimes it makes sense. However, it shouldn't be as hard and gaining positions. Just decrease your bids. The only problem would be lack of competition. If you are the only advertiser for your keywords you will need to stay where you are.


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    • Profile picture of the author soboer
      Originally Posted by williamrs View Post

      If you are in the first spot (on the top) then 4% is not extraordinary. I have had campaigns that I got 10% of CTR in the first spot, so I think that there is still something for you to optimize. However, as I said before, it depends on the campaign (keywords, niche, etc).

      About losing positions, yes, sometimes it makes sense. However, it shouldn't be as hard and gaining positions. Just decrease your bids. The only problem would be lack of competition. If you are the only advertiser for your keywords you will need to stay where you are.


      William
      Most PPC experts advice not to be on spot 1 to 3 on adwords. The first positions are mostly clicked by happy clickers.
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      • Profile picture of the author williamrs
        Originally Posted by soboer View Post

        Most PPC experts advice not to be on spot 1 to 3 on adwords. The first positions are mostly clicked by happy clickers.
        This is the reason why I said that sometimes it makes sense. However, it's all about ROI and volume. People on the first positions get more volume, but lower ROI (not a hard rule, but it happens most of the times). However, what really matters is the profit. If you're profiting more with a lower ROI and a lot of volume, why would you want to lose positions and start making less money?

        So this is something that we need to analyse in a case by case basis.


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        • Profile picture of the author randerson
          I also deliberately put the price of the item and exactly what they're getting on most of the ads to prevent happy clickers. I'm testing some of them without it. My top ad groups are 25%, 16%, 12% and 8% respectively. The rest are from 2.5 to 7% for an average of 4.72% (this is just having paused a couple of low ones that I figured were bringing it down so I hope this will go up. Again, the campaign has only been active 1.5 days).

          Sorry--you can probably tell I'm new to the forum because I don't provide you with the right information. I'll do better next time. Thanks for helping!
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      • Profile picture of the author ben565
        Originally Posted by soboer View Post

        Most PPC experts advice not to be on spot 1 to 3 on adwords. The first positions are mostly clicked by happy clickers.
        they say this so that you will not compete with them,position 2 & 3 have been the most profitable for me.


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  • Profile picture of the author Firstrate
    Bing usually provides some amazing CTRs compared to other search platforms.

    My average is usually 3-5% with some as high as 15%
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