Split testing

by Wide

Posted: 16 years ago 5 replies

AD NETWORKS

Hi,

So I started doing some PPC advertising for one of my websites.
The keywords (3) I have been targeting is getting some views, well one of them is, but no clicks yet (only Search, no Network).

How do I split test the right way (Adwords)?

- I have a Campaign named "Web site name"
- Under that Campaign I have 3 Adgroups, one for each keyword.
- Under each Adgroup I have 1 keyword which match the name of the Adgroup.

So, If I want to split different Ads with the same keyword. Do I just create several Ads under the same Adgroup? Will adwords direct equal traffic to both Ads then?

#split

williamrs 16 years ago

It depends on the campaigns platform (if AdWords, search or content network?), etc...

However, here is what I do 90% of the times:

OFFER
If I have 2 or more offers that I can promote with the same landers I split-test them. I use P202 to rotate offers automatically, but doing this manually is also an option.

LANDERS
I like to start with 2 or more completely different landing pages. Then, after a certain number of clicks I pick a winner and start testing smaller elements such as headlines, bullets, images, videos, etc...

ADS
I always have 2 ads running per keyword/placement. After a certain njumber of clicks I compare their performance and replace the loser with a new one in order to try to "beat" the winner.

I hope it helps!

William
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Wide 16 years ago

Sure did, thanks a lot
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Wide 16 years ago

455 searches and 1 click, isn't that extremely low?
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Wide 16 years ago

How much is a "normal" CTR when running Adwords (search)?
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williamrs 16 years ago

The CTR depends on the position and keyword. However, yes, I think that one click after 455 impressions is too low. Try to improve your ads and maybe split-test 2 or 3 ad copies simultaneously.

William
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