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Anyone using Facebook on their CPA Campaigns?

by riveradjr
27 replies
I signed up on facebook and started some campaign but have no seen any good results yet..

Can anyone who has experience in paid advertising in Facebook share their experiences?

You may want to share other experiences too in other PPC search engines...

Thanks..
#campaigns #cpa #facebook #facebook ads #ppc ads
  • Profile picture of the author Sandy J Brown
    Well I won't recommend FaceBook Ads for CPA... I have used it in past... You will get Hits.. But Hardly anyone signup for CPA Offers.. very very low conversion Rates..
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  • Profile picture of the author James Schramko
    Unless you use CPA offers in application widgets. This is where the money is in facebook. Big money.
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    • Profile picture of the author brendan301
      Originally Posted by James Schramko View Post

      Unless you use CPA offers in application widgets. This is where the money is in facebook. Big money.
      i agree totally.
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  • Profile picture of the author JOhnny Depth
    Facebook is already well saturated so there is no use on advertising your cpa offers to them.
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  • Profile picture of the author CyranoSmith
    Most of what I see at Facebook is following the old 'interruption marketing' model.

    In the old days, people could be distracted by newspaper ads or billboards. Today's advertising becomes mind numbing in its scope.

    I'm seeing that most successes are in targeting those who are ALREADY LOOKING for what I offer. (Ex. SEO, keyword targeting, ect.)
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    • Profile picture of the author goingup
      I was reading what you had posted about facebook applications/ does your coaching detail that? And how much is it? And how much does it cost to get a facebook application built?
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  • Profile picture of the author WebsiteMarketer
    Facebook is an interesting beast and although some people may discourage you from using it, IT is the reason I am doing affiliate marketing right now. It is like a kiddie pool to the ocean that is PPC advertising, very simple and easy. I think it's a great place to start for sure.

    As for my experience, Facebook has very strict advertising guidelines so many CPA offers aren't even possible to advertise without a clever landing page but some certain ones can be very effective if you target the right audience.

    For example I made most of my money on Facebook with Dating ads targeting single guys. It's very saturated but it is still viable enough to make reasonable profits from.

    By experimenting with Facebook I guarantee you'll learn a lot about PPC marketing and advertising in general, it's very useful experience for those starting out in affiliate marketing.
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    • Profile picture of the author NightWolf
      Originally Posted by WebsiteMarketer View Post

      As for my experience, Facebook has very strict advertising guidelines so many CPA offers aren't even possible to advertise without a clever landing page but some certain ones can be very effective if you target the right audience.
      Ya, I read the TOC's, indeed they're quite strict.

      When you say "clever landing page", could you expand on that a bit, please? You mean like a review site?
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  • Profile picture of the author dynameek
    From my personal experience with Facebook, most people who go there are there simply to socialise and catch up with friends. Most of them are overly consumed by what their friendsa and others are saying/doing rather than paying attention to your ads. FB didnt work too well for me when I tried it so I turned my back on it.

    I think one way to make it work for you is if you can divert your friends and others to an adsense site with good info on them. That way there's a chance they click on something but I'm not too sure how well it will work.

    All the best!
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  • Profile picture of the author ChrisBa
    What would you like to know about Facebook? I've used it quiet a few times in the past, it's difficult to get it down at first, but once you do it can be good
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    • Profile picture of the author Midas3 Consulting
      Made a loss twice, even with incredibly laser targeted demographic based ads based on age, sex and location, I just couldn't get a ROI using traditional advertising models to CPA offers, not even with a solid landing page in the process.

      I would think that offer owners , especially those on a rebilling scheme could get a ROI , but for anybody new to the CPM or PPC market I would leave FB alone.
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  • Profile picture of the author leebo1010
    It certainly depends on how much you are willing to test it. Here are methods that work:

    1) create an ad for a CPA offer
    2) create 100 pics for that same ad
    3) submit all the ads and know that most of them will be rejected on your first try
    4) keep submitting those ads until about 75 of them are accepted
    5) test and tweak
    6) drop the losers
    7) when your CTR is rockin' it, make sure you change to CPM and you'll see an increase in your ROI
    8) key tip is make sure you target very specifically: females 18-18, females 19-19, females 20-20 - luckily FB's platform makes it easy to copy ads

    But again, you have to expect to lose money in your testing. A lot of people will give up after losing $20-$100, but testing sometimes will put me in the hole the first week. You have to be stubborn w/ FB or it just won't work.

    If you want to see what kind of offers are doing well, just create several FB accounts w/ diff demographics and you'll see their targeted ads.
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    • Profile picture of the author Paul Laughton
      Originally Posted by leebo1010 View Post

      It certainly depends on how much you are willing to test it. Here are methods that work:

      1) create an ad for a CPA offer
      2) create 100 pics for that same ad
      3) submit all the ads and know that most of them will be rejected on your first try
      4) keep submitting those ads until about 75 of them are accepted
      5) test and tweak
      6) drop the losers
      7) when your CTR is rockin' it, make sure you change to CPM and you'll see an increase in your ROI
      8) key tip is make sure you target very specifically: females 18-18, females 19-19, females 20-20 - luckily FB's platform makes it easy to copy ads

      But again, you have to expect to lose money in your testing. A lot of people will give up after losing $20-$100, but testing sometimes will put me in the hole the first week. You have to be stubborn w/ FB or it just won't work.

      If you want to see what kind of offers are doing well, just create several FB accounts w/ diff demographics and you'll see their targeted ads.
      Great post. Hadn't thought about actually targeting 20-20 year olds, 21-21year olds etc. Was always using a bigger gap, will have to give this a try. I suppose you could drop lucky with a cretain age group for a particular offer. Thanks
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  • Profile picture of the author clarethwaites
    thanks so much for this last post. Im just getting started with FB. cant afford to do 100 pics LOL but I will definitely try a few and your advice is great and makes total sense to me, thanks :-)
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  • Profile picture of the author marketwarrior06
    Banned
    face book PPC is good for any type of CPA campaign. i think you should take a look into your CPA offer. is it the right ting? what about the demand? people don't like to but everything Online. you should keep it into your mind. do you get impression? conversion is not every thing . you should try to increase impression 1st then conversion.
    i can suggest Adsense PPC. its also good. you can try it too.
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  • Profile picture of the author Hilal
    Hi riveradjr

    Facebook to CPA still working very good. But ...

    At first we must understand the nature of people who go to facebook.
    Those people go to facebook looking for friends and entertainment.

    They are NOT in selling mode any way.

    Don't try to sell them anything.

    So, how can you get the most of facebook ads?

    ALWAYS offer those people something (irresistable) for free.

    Use eye catching images and ads.

    Build your lists.

    Forward them to ONLY free trials and free downloads.

    Send them more and more RELATED CPA offers.

    See the results.

    Hilal

    Originally Posted by riveradjr View Post

    I signed up on facebook and started some campaign but have no seen any good results yet..

    Can anyone who has experience in paid advertising in Facebook share their experiences?

    You may want to share other experiences too in other PPC search engines...

    Thanks..
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    • Profile picture of the author JunkYour925
      exactly!

      That's why CPA on FB is great (free trials and FUN stuff). They are NOT on FB to have to whip out their wallet. They are on there for fun and entertainment! When in Rome do as the Romans.

      Simple "free" CPA offers then get them on your list and email them more complex higher p/o offers later.

      Once again the same model applies: subscriber first - sale second.

      Originally Posted by Hilal View Post

      Hi riveradjr

      Facebook to CPA still working very good. But ...

      At first we must understand the nature of people who go to facebook.
      Those people go to facebook looking for friends and entertainment.

      They are NOT in selling mode any way.

      Don't try to sell them anything.

      So, how can you get the most of facebook ads?

      ALWAYS offer those people something (irresistable) for free.

      Use eye catching images and ads.

      Build your lists.

      Forward them to ONLY free trials and free downloads.

      Send them more and more RELATED CPA offers.

      See the results.

      Hilal
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  • Profile picture of the author Hilal
    Sorry indiatext

    Who says it is not targeting!

    In facebook you can control everything to get most targeting visitors.

    You can control keywords, countries, ages, income, ......

    But the most important point is you MUST know who want your offer.

    You can know this from: Alexa, Quantcast, Google Trend, ...

    I hope this will help.

    Hilal

    Originally Posted by indiatext View Post

    the conversion rate is really bizarre ...most of the traffic is non-targeted...
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  • Profile picture of the author JunkYour925
    Unless you want to pay through the nose for the ads make sure to point the ads to a fanpage, not a destination outside of FB. the fanpage should have at least 100 likes (think fiverr for this) some content related to the niche your CPA offer is targeting. Tightly target your ads to audience demographic/interest/sex/age etc. The better you get at this the lower your ad cost goes over time. high CTR=low CPC.

    ASK you AM what offers do best on FB (social). Some do well, some don't. ASK, don't guess!
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  • Profile picture of the author imback
    I use facebook to build custom FB fan pages and promote my websites, squeeze pages, and etc. It works and clicks are still cheap to internal pages.

    CHAD
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    • Profile picture of the author sith005
      This is a super old thread, somehow someone just replied to it out of the blue lol...

      That being said, there are multiple ways to skin a cat, Facebook is no different. Fan pages work, external sites work, lists work. There are a lot of posts on this forum that give a lot of info. I will say, nothing will work if you don't try it
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  • Profile picture of the author dowsp
    Hi

    Hope you dont mind me commenting on this thread.

    I had created another similar thread asking questions on CPA and facebook.

    Its interesting to read some of the comments made on this thread..
    but its been going over 2 years..

    I just wonder if CPA is still ok to use with facebook, and will it still work with the right offers... WILL dating offers still work or has facebook banned some of them ?

    this was my thread with my comments below..

    thank you

    Dowsp



    http://www.warriorforum.com/ad-netwo...pa-offers.html
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  • Profile picture of the author sitecontact
    Does anyone advertise a fanpage with a single CPA banner on it? Is it better to write something for the offer, or people wouldn't like to read novels there?
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