Starting a CPA network

Thankss for that. I suppose you would know if you own a cpa. No offense was just saying there were a lot out of networks out there. I wanted to start one as well came here looking for help

thanks for that. I was looking for some links to the producers of the surveys that would go into my offerwall. ( survey producers etc) With so many CPA networks I would assume that there has to be a level above them that provides the CPA networks with the surveys leads etc so that CPA networks can distrubite to their affliates
J

Thanks for that...they have Joe Schmoe in the UK as well? The question is where do those have a few "offers on their network " come from? Is there a main site that offers them like a media group or something>?

I'm actually a little confused as to which networks deal directly with advertisers, and which networks use an assortment of offers from other networks.

I realize that someone like me could just install HasOffers and collect affiliates to run offers that are linked to my various accounts (and probably fail miserably because I don't know what I'm doing). But are there some well-known networks primarily use these...indirect offers (I don't know what else to call them). I'm not saying it's a bad thing, though you'd expect that there's more room for profit (and therefore, more room for paybumps) by going direct.

Can anyone provide info on which big networks solely do direct deals, and which pull from other networks? I'm just curious.

Wow all of that is a great great advice and I appericate it, even the harsh advice. Yes I had noticed all of the little guys and that was more my question as to how these guys got started. Seems to me that there are a lot of cpa networks that sign up affliates however their offers are not that strong. However where do you draw the line? A lot of the big boy networks seem to eat steak and leave scraps for the affliates even more so for the content provider.

That being said my thought was that is exactly why there were so many "mini cpas" popping up. I am considering going to the convention in Vegas. It is a reason to go to Vegas as if you need one.

So the answer to my original question still remains. Is there a central place ( website, company whatever) that all of these mini cpas get their leads from or are all the leads hunted down directly?

I cannot believe that there are 500 sales guys from 500 mini cpas all knocking on the same doors

Thanks for the replies

As a small network you need to offer something to give yourself a competitive edge over other companies. Maybe you can provide better payouts, faster payouts, better service, better training, etc.

But that is easier said than done.



Better Payouts: Sure a new network may have less overhead (can be a one man operation out of a basement) so naturally you would assume they can pass that reduction in overhead to the affiliate in terms of a better payout. BUT the problem is that a lot of their offers may be brokered and rebrokered more than once and of course the payout drops at each step. So though they may provide a better margin to the affiliate, that doesnt always translate to a better payout because they are sometimes starting with a lower original payout!

Faster Payouts: Newer networks can provide faster payouts, sure. The problem here is that newer networks dont have the capital to do this in many circumstances. Networks sometimes have to "front" money or pay out of pocket to affiliates to give them a faster payout term than the network is even receiving from the advertiser. Lets say the advertiser pays the network for leads once a month. If the affiliate wants to get paid weekly, then this means the network must spot the money. New networks dont have a huge budget as well.

Affiliates: New networks need affiliates. They can soften up the application process but naturally this would lead to more scammers and fraudsters..a huge problem in this industry. So, its not as easy as just opening your doors to get good affiliates.

At the end of the day, running a network is just like any other business. There are challenges you need to overcome, you need to differentiate yourself, and you need to work your butt off. The concept of taking a small cut of every transaction may seem like rainbows and butterflies, but there is a lot of work going on behind the scenes to run and grow a successful network.

Of course this is just from what I've heard...I've never tried and don't plan on trying to open a network! Stick to what you're good at right!

Ken

You definitely don't need a million dollars to sustain a new/growing network. You need enough money to float payments, meaning you need enough money to payout your publishers before being paid by your advertisers. You can instantly tell which networks have floating cash, and which do not by their payment terms. If you see a network with NET-30, NET-45, NET-60 payment terms, it's safe to say they're taking absolutely no risk and are not floating payments. Networks that are paying NET-15, Bi-weekly, and weekly are all floating payments. It's higher risk, but these networks tend to have much more strict fraud policies to ensure the safety of the networks' money that they've dished out before being paid by the advertisers.

Zehxpayer, I didn't mean to offend you in any way. I think you should definitely do a LOT of research before starting a network. Making a post is one form of research, but if somebody looks at your history after starting a network, they're going to see this post and think differently about your company.

I made a post in the past, so I'm just going to quote it here:

Hope this helps!