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What Are ad copies??

by Alex Arseniy
1 replies
What exactly are ad copies??

I am reading a guide and it keeps referring to that..

Says I need to make 2 ad copies and upload pictures to them for a facebook dating campaign, I can send them in to get em reviewed...

I don't quite understand this part..

How do I make them?
#copies
  • Profile picture of the author 247Copywriter
    Ad copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad.

    The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results page or any other web page, and is between the title and the display URL.

    Most advertisers use ad copy not only to describe the advertisement, but to also insert the keywords that the ads have been created for. The ad copy is an excellent way not only to describe where the advertisement link leads, but also to make the advertisement seem as persuasive as possible to any visitors who might be interested, as they have already searched for a particular keyword that has brought the ad up.

    What is Ad Copy? - Define Ad Copy
    Signature
    --->----->----->----->-----> MarkAndrews IMCopywriting <-----<-----<-----<-----<---
    http://www.IMCopywriting.com
    Mark@IMCopywriting.com
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