Introducing LinkedIn Ads, Self Service PPC

13 years ago

Originally Posted by LinkedIn

Hello Warrior Forum!

My name is Ronnie, and I'm here today to introduce myself and LinkedIn Ads.

LinkedIn is a social networking site with a Global Alexa Rank of 17, and a US Alexa Rank of 12. Membership exceeds One Hundred Million active users; who are looking for more than just entertainment.

LinkedIn now has a self service PPC advertising platform with targeting options unlike anything you've seen before.People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.

I am happy to answer any questions you may have.

Wow this actually sounds interesting! Such a high class networking site

Thanks

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CPApromoter

13 years ago

Very cool to see you here. I am actually running a campaign using the platform. Four of my adcopies are still running strong, down of course from 100 copies at the start.

Thanks
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13 years ago

Originally Posted by CPApromoter

Very cool to see you here. I am actually running a campaign using the platform. Four of my adcopies are still running strong, down of course from 100 copies at the start.

Glad to hear it!! Have you tried putting those copies on PP Impression?
My rule of thumb is to switch on CTR's above 0.15

Thanks

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imback

13 years ago

Originally Posted by CPApromoter

Very cool to see you here. I am actually running a campaign using the platform. Four of my adcopies are still running strong, down of course from 100 copies at the start.

What's your overall experience CPA Promoter seeing and good conversions?

Thanks
1 reply

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CPApromoter 13 years ago

Originally Posted by imback

What's your overall experience CPA Promoter seeing and good conversions?

Overall experience has been excellent. I should point out however that I am targeting opt-ins more so than immediate conversions.
LinkedIn is not exactly affiliate friendly, but when you use your head- most affiliates can definitely use this platform very much to their advantage.
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CPApromoter

13 years ago

Yes, I did switch them to PPI, and it made my cost per click drop nicely :-)

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areyouokhp11

Banned 13 years ago

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ibarigroup 13 years ago

I been thinking about going back to linkedin for months...

tried some ads about a year ago, has the platform changed

much since then? I'm going to take a look and see what it

has.
- Thanks
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Dheer

13 years ago

wow thats cool. I will dig in to it.

btw were not you guys offering advertising before? and if it what is the major change.. yeah I can understand its self serving ads but what it was before then?

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AMiRU

13 years ago

I've tried FB ads before, haven't try LinkedIn yet. Might want to give it a try, any special promotion or coupon code?

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WalkerIM

13 years ago

Nice.

What is minimum to deposit?

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MikeMorgan

13 years ago

Another Social networking site with PPC advertising platform .

I am so busy with other advertising platforms , hope to try to soon .

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1 reply

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imback 13 years ago

Originally Posted by Mike Morgan.

Another Social networking site with PPC advertising platform .

I am so busy with other advertising platforms , hope to try to soon .

Exactly,

What I was thinking . Internet Marketing is a full time Job with all these new techniques!
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13 years ago

Thanks for the questions everyone.

First of all, there is no 'minimum deposit'. Like adwords, there is a $5 activation charge; but after that you do not need to carry a balance, your payment method on file will be billed periodically for your advertising costs. Usually daily or weekly depending on volume.

You can set a daily budget to control your spending.

Yes there are promotional coupon codes, however I am not equipped to provide the WF with these unique codes.

As far as what's new? More Targeting, More Options. The new targeting capabilities at LinkedIn Ads is unlike anything you will find elsewhere.

Thanks
1 reply

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azmanar

13 years ago

Originally Posted by LinkedIn

Thanks for the questions everyone.

First of all, there is no 'minimum deposit'. Like adwords, there is a $5 activation charge; but after that you do not need to carry a balance, your payment method on file will be billed periodically for your advertising costs. Usually daily or weekly depending on volume.

You can set a daily budget to control your spending.

Yes there are promotional coupon codes, however I am not equipped to provide the WF with these unique codes.

As far as what's new? More Targeting, More Options. The new targeting capabilities at LinkedIn Ads is unlike anything you will find elsewhere.

Hi,

Sounds great. I'll be IN by middle of next week.

Thanks for this new exposure opportunity.

Thanks

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machej

13 years ago

This sounds unique.

Thanks

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imback

13 years ago

I also will be diving in mid next week. Anxious to see how affiliates do over there. Already brainstorming and making map outs

Thanks

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Dheer

13 years ago

okay so today I have made my first ad with linkedin but it got rejected 2 times in a row..

the reason:-

URL brings up a log in page; when selecting an advertisement, members would need to not be brought to a log in page.

I have tried to run an offer for mynextdegree and I'm not sure if someone gonna promote there on linkedin and if they can't even ask for opt-ins then how they gonna make profits???

I'm really pissed off and afraid that every landing page will require signup and they will reject every ad of mine..

Can you help me to get rid of this?

Thanks
1 reply

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azmanar

13 years ago

Originally Posted by Dheer

okay so today I have made my first ad with linkedin but it got rejected 2 times in a row..

the reason:-

URL brings up a log in page; when selecting an advertisement, members would need to not be brought to a log in page.

I have tried to run an offer for mynextdegree and I'm not sure if someone gonna promote there on linkedin and if they can't even ask for opt-ins then how they gonna make profits???

I'm really pissed off and afraid that every landing page will require signup and they will reject every ad of mine..

Can you help me to get rid of this?

Hey Dheer,

Try landing pages then. Bridging to several offers.

We'll see if LinkedIn would accept such.

Thanks
1 reply

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imback 13 years ago

Originally Posted by azmanar

Hey Dheer,

Try landing pages then. Bridging to several offers.

We'll see if LinkedIn would accept such.

Since they are more of a professional site im sure they frown upon direct linking

You know what that means!!!! Opt in opt in opt in
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credasys

13 years ago

Hello Ronnie! I remember LinkedIn. I haven't visited my account there for two months. Maybe someday if I'm not busy anymore.

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azmanar

13 years ago

Hi,

What does LinkedIn mean by "LOG IN" page?

OPT-IN = FORM SUBMISSION = LOG IN ?

Thanks

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Hilal

13 years ago

Hi Ronnie

It is really good news to know about LinkedIn Ads!

Good luck for you and all warriors with this new service.

Hilal

Originally Posted by LinkedIn

Hello Warrior Forum!

My name is Ronnie, and I'm here today to introduce myself and LinkedIn Ads.

LinkedIn is a social networking site with a Global Alexa Rank of 17, and a US Alexa Rank of 12. Membership exceeds One Hundred Million active users; who are looking for more than just entertainment.

LinkedIn now has a self service PPC advertising platform with targeting options unlike anything you've seen before.People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.

I am happy to answer any questions you may have.

Thanks

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13 years ago

Originally Posted by azmanar

Hi,

What does LinkedIn mean by "LOG IN" page?

OPT-IN = FORM SUBMISSION = LOG IN ?

Originally Posted by imback

Since they are more of a professional site im sure they frown upon direct linking

You know what that means!!!! Opt in opt in opt in

imback, you definitely are looking at this correctly :-)

azmanar, i've never gotten that response, and i'm not quite sure what would trigger it. I'll ask up above and see what I find out.

Thanks
2 replies

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imback

13 years ago

Originally Posted by LinkedIn

imback, you definitely are looking at this correctly :-)

azmanar, i've never gotten that response, and i'm not quite sure what would trigger it. I'll ask up above and see what I find out.

No problem!

Thanks

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Dheer

13 years ago

Originally Posted by LinkedIn

imback, you definitely are looking at this correctly :-)

azmanar, i've never gotten that response, and i'm not quite sure what would trigger it. I'll ask up above and see what I find out.

So you mean that now affiliates can not send traffic to offers directly even for split testing? I used bit.ly link to redirect/track traffic stats and they disapproved.. is it bcz I used bit.ly?

I have posted a support ticket long back and their support staff seems very lazy and no response yet.

@ azmanar you are correct it was a 2 field form submission offer page and I was sending traffic to this offer directly via bit.ly link.

@ OP so how to get rid of this situation? I asked you but you never replied me. Also I have no idea how you are supporting imback's post even I have saw plenty of ads on linkedin which redirects to direct offers instead of landing pages. You want me to post those here?

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13 years ago

Sure let me see some of the ones you are referring to.

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I Can

13 years ago

Do you accept Paypal as payment method?

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Dheer

13 years ago

@ OP

IT Connection Subscription

this is the one but I found lots of such ads there. You can see this ad takes to signup page then why the hell they are allowed and not me?

also you did not clarified if bit.ly is a problem or I have to have a landing page..

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OmarR

13 years ago

Will LinkedIn always welcome affiliates?

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yukinara

13 years ago

Well guys, before you scream "Eureka" and jump in, there are a few things you Should know with this network

LinkedIn is NOT Facebook or Myspace, There is no boring teens who post stupid status update. LinkedIn is a professional network so you CAN'T apply all the techniques with Facebook to this one.

And one more thing: Linkedin can be VERY costly IF you are not sure what you are doing. Trust me, been there, done that.

Long story short: it is a good network, just not the one you are looking for If you only familiar with things like FB and POF

[ 1 ] Thanks

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ChadH

13 years ago

Hey there... Do u have a bulk upload tool available?

Thanks.

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Per Action Rob

13 years ago

I've never made that traffic work, the cost per click is astronomical compared to other social sites we buy on.

You have to remember that linkedin users are professionals, its not facebook. I would suggest noobs stay away from this platform until they are well versed in targeting.

I'm sure I could find some cj.com style offers to convert on there and maybe if you have your own service oriented offer, but typical offers are not going to do well there.

Maybe Ronnie can post some niches he's seeing advertisers do really well with. Seems more of a branding tool than direct response.

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throlsonllc

13 years ago

Linked In is awesome service. I might test some offers on linkedin ads! looking into it.

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rougemaster 13 years ago

I like using the linked in adds. they have been giving me a nice roi
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PPC-Coach

13 years ago

Sent you a PM. I'd like to do a webinar with you guys to introduce you to PPC Coach members and show how to use your systems.

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BoDarville

13 years ago

I have a hard enough time trying to connect to PEOPLE I ACTUALLY KNOW on LinkedIn, no way in the world I'm going to waste time trying to set up a campaign and spend money on the place unless others I trust start making headway ... and by headway, I mean money (of course, if I paid their fee I'm sure all my connection problems would magically be taken care of.)

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orvn

13 years ago

This is interesting. I will be looking into this for some of my corporate SEO clients, the targeting could prospectively serve as extremely advantageous for most of the highly business oriented stuff.

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gslauen

13 years ago

Never been big on PPC but now I am thinking.

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williamrs

13 years ago

I was taking a look on your guidelines and noticed that you don't allow several types of sites/offers. I think that most of them wouldn't be a problem for most marketers, except by 2:

* Dating sites

* Ringtones

Are there exceptions or it's not allowed to promote any type of offer in these niches?

Also, I noticed that you have some info about offers in the bizopp niche, but it wasn't clear for me if you allow free trials in this vertical or not, so I'd like to check if you.

William

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SEMScum

13 years ago

In case the LinkedIn employee on here is still reading this thread; maybe you can help me answer a question the answer to which I've been unable to locate in your help centre.

In the csv report you report on "CTR" and "Total CTR". What's the difference for these? I can guess it might have something to do with repeat impressions; but I don't know this for a fact. It's rather confusing as I always forget which metric I'm using for my dashboards and there's a risk of data inconsistencies here.

Another issue that you might want to report to your technical guys: I'd really like to see the CTR numbers in the CSV extract as a number; so 0.01 instead of 1%. Right now the report will tell me 1 where it means 1%, but I always have to manually create a column in which i divide everything by 100 to get to percentages in excel. If you could just give me the numeric value in the extract that'd be great.

Thanks LinkedIn.

Thanks

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MN786

13 years ago

can you please let us know that how can we get promotional codes or coupons?

Thanks

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khtm

12 years ago

Wow, a minimum of $2 per click? How on earth did you guys come up with that number, especially considering your more popular PPC competitors are much cheaper?

Wow. Speechless.

Thanks

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