Introducing LinkedIn Ads, Self Service PPC

42 replies
Hello Warrior Forum!

My name is Ronnie, and I'm here today to introduce myself and LinkedIn Ads.

LinkedIn is a social networking site with a Global Alexa Rank of 17, and a US Alexa Rank of 12. Membership exceeds One Hundred Million active users; who are looking for more than just entertainment.

LinkedIn now has a self service PPC advertising platform with targeting options unlike anything you've seen before.People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.

I am happy to answer any questions you may have.
#ads #introducing #linkedin #ppc #service
  • Profile picture of the author imback
    Originally Posted by LinkedIn View Post

    Hello Warrior Forum!

    My name is Ronnie, and I'm here today to introduce myself and LinkedIn Ads.

    LinkedIn is a social networking site with a Global Alexa Rank of 17, and a US Alexa Rank of 12. Membership exceeds One Hundred Million active users; who are looking for more than just entertainment.

    LinkedIn now has a self service PPC advertising platform with targeting options unlike anything you've seen before.People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.

    I am happy to answer any questions you may have.

    Wow this actually sounds interesting! Such a high class networking site
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  • Profile picture of the author CPApromoter
    Very cool to see you here. I am actually running a campaign using the platform. Four of my adcopies are still running strong, down of course from 100 copies at the start.
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    • Profile picture of the author LinkedIn
      Originally Posted by CPApromoter View Post

      Very cool to see you here. I am actually running a campaign using the platform. Four of my adcopies are still running strong, down of course from 100 copies at the start.
      Glad to hear it!! Have you tried putting those copies on PP Impression?
      My rule of thumb is to switch on CTR's above 0.15
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    • Profile picture of the author imback
      Originally Posted by CPApromoter View Post

      Very cool to see you here. I am actually running a campaign using the platform. Four of my adcopies are still running strong, down of course from 100 copies at the start.
      What's your overall experience CPA Promoter seeing and good conversions?
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      • Profile picture of the author CPApromoter
        Originally Posted by imback View Post

        What's your overall experience CPA Promoter seeing and good conversions?
        Overall experience has been excellent. I should point out however that I am targeting opt-ins more so than immediate conversions.
        LinkedIn is not exactly affiliate friendly, but when you use your head- most affiliates can definitely use this platform very much to their advantage.
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  • Profile picture of the author CPApromoter
    Yes, I did switch them to PPI, and it made my cost per click drop nicely :-)
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  • Profile picture of the author areyouokhp11
    Banned
    [DELETED]
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    • Profile picture of the author ibarigroup
      I been thinking about going back to linkedin for months...

      tried some ads about a year ago, has the platform changed

      much since then? I'm going to take a look and see what it

      has.
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  • Profile picture of the author Dheer
    wow thats cool. I will dig in to it.

    btw were not you guys offering advertising before? and if it what is the major change.. yeah I can understand its self serving ads but what it was before then?
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  • Profile picture of the author AMiRU
    I've tried FB ads before, haven't try LinkedIn yet. Might want to give it a try, any special promotion or coupon code?
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  • Profile picture of the author WalkerIM
    Nice.

    What is minimum to deposit?
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  • Profile picture of the author MikeMorgan
    Another Social networking site with PPC advertising platform .

    I am so busy with other advertising platforms , hope to try to soon .
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    CPA Game Changer - Coming Very Soon !

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    • Profile picture of the author imback
      Originally Posted by Mike Morgan. View Post

      Another Social networking site with PPC advertising platform .

      I am so busy with other advertising platforms , hope to try to soon .


      Exactly,

      What I was thinking . Internet Marketing is a full time Job with all these new techniques!
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  • Profile picture of the author LinkedIn
    Thanks for the questions everyone.

    First of all, there is no 'minimum deposit'. Like adwords, there is a $5 activation charge; but after that you do not need to carry a balance, your payment method on file will be billed periodically for your advertising costs. Usually daily or weekly depending on volume.

    You can set a daily budget to control your spending.

    Yes there are promotional coupon codes, however I am not equipped to provide the WF with these unique codes.

    As far as what's new? More Targeting, More Options. The new targeting capabilities at LinkedIn Ads is unlike anything you will find elsewhere.
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    • Profile picture of the author azmanar
      Originally Posted by LinkedIn View Post

      Thanks for the questions everyone.

      First of all, there is no 'minimum deposit'. Like adwords, there is a $5 activation charge; but after that you do not need to carry a balance, your payment method on file will be billed periodically for your advertising costs. Usually daily or weekly depending on volume.

      You can set a daily budget to control your spending.

      Yes there are promotional coupon codes, however I am not equipped to provide the WF with these unique codes.

      As far as what's new? More Targeting, More Options. The new targeting capabilities at LinkedIn Ads is unlike anything you will find elsewhere.
      Hi,

      Sounds great. I'll be IN by middle of next week.

      Thanks for this new exposure opportunity.
      Signature
      === >>> Tomorrow Should Be Better Than Today

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  • Profile picture of the author machej
    This sounds unique.
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  • Profile picture of the author imback
    I also will be diving in mid next week. Anxious to see how affiliates do over there. Already brainstorming and making map outs
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  • Profile picture of the author Dheer
    okay so today I have made my first ad with linkedin but it got rejected 2 times in a row..

    the reason:-

    URL brings up a log in page; when selecting an advertisement, members would need to not be brought to a log in page.

    I have tried to run an offer for mynextdegree and I'm not sure if someone gonna promote there on linkedin and if they can't even ask for opt-ins then how they gonna make profits???

    I'm really pissed off and afraid that every landing page will require signup and they will reject every ad of mine..

    Can you help me to get rid of this?
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    • Profile picture of the author azmanar
      Originally Posted by Dheer View Post

      okay so today I have made my first ad with linkedin but it got rejected 2 times in a row..

      the reason:-

      URL brings up a log in page; when selecting an advertisement, members would need to not be brought to a log in page.

      I have tried to run an offer for mynextdegree and I'm not sure if someone gonna promote there on linkedin and if they can't even ask for opt-ins then how they gonna make profits???

      I'm really pissed off and afraid that every landing page will require signup and they will reject every ad of mine..

      Can you help me to get rid of this?
      Hey Dheer,

      Try landing pages then. Bridging to several offers.

      We'll see if LinkedIn would accept such.
      Signature
      === >>> Tomorrow Should Be Better Than Today

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      • Profile picture of the author imback
        Originally Posted by azmanar View Post

        Hey Dheer,

        Try landing pages then. Bridging to several offers.

        We'll see if LinkedIn would accept such.

        Since they are more of a professional site im sure they frown upon direct linking

        You know what that means!!!! Opt in opt in opt in
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  • Profile picture of the author credasys
    Hello Ronnie! I remember LinkedIn. I haven't visited my account there for two months. Maybe someday if I'm not busy anymore.
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  • Profile picture of the author azmanar
    Hi,

    What does LinkedIn mean by "LOG IN" page?

    OPT-IN = FORM SUBMISSION = LOG IN ?
    Signature
    === >>> Tomorrow Should Be Better Than Today

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  • Profile picture of the author Hilal
    Hi Ronnie

    It is really good news to know about LinkedIn Ads!

    Good luck for you and all warriors with this new service.

    Hilal



    Originally Posted by LinkedIn View Post

    Hello Warrior Forum!

    My name is Ronnie, and I'm here today to introduce myself and LinkedIn Ads.

    LinkedIn is a social networking site with a Global Alexa Rank of 17, and a US Alexa Rank of 12. Membership exceeds One Hundred Million active users; who are looking for more than just entertainment.

    LinkedIn now has a self service PPC advertising platform with targeting options unlike anything you've seen before.People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.

    I am happy to answer any questions you may have.
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  • Profile picture of the author LinkedIn
    Originally Posted by azmanar View Post

    Hi,

    What does LinkedIn mean by "LOG IN" page?

    OPT-IN = FORM SUBMISSION = LOG IN ?
    Originally Posted by imback View Post

    Since they are more of a professional site im sure they frown upon direct linking

    You know what that means!!!! Opt in opt in opt in

    imback, you definitely are looking at this correctly :-)

    azmanar, i've never gotten that response, and i'm not quite sure what would trigger it. I'll ask up above and see what I find out.
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    • Profile picture of the author imback
      Originally Posted by LinkedIn View Post

      imback, you definitely are looking at this correctly :-)

      azmanar, i've never gotten that response, and i'm not quite sure what would trigger it. I'll ask up above and see what I find out.



      No problem!
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    • Profile picture of the author Dheer
      Originally Posted by LinkedIn View Post

      imback, you definitely are looking at this correctly :-)

      azmanar, i've never gotten that response, and i'm not quite sure what would trigger it. I'll ask up above and see what I find out.

      So you mean that now affiliates can not send traffic to offers directly even for split testing? I used bit.ly link to redirect/track traffic stats and they disapproved.. is it bcz I used bit.ly?

      I have posted a support ticket long back and their support staff seems very lazy and no response yet.

      @ azmanar you are correct it was a 2 field form submission offer page and I was sending traffic to this offer directly via bit.ly link.

      @ OP so how to get rid of this situation? I asked you but you never replied me. Also I have no idea how you are supporting imback's post even I have saw plenty of ads on linkedin which redirects to direct offers instead of landing pages. You want me to post those here?
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  • Profile picture of the author LinkedIn
    Sure let me see some of the ones you are referring to.
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  • Profile picture of the author I Can
    Do you accept Paypal as payment method?
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  • Profile picture of the author Dheer
    @ OP

    IT Connection Subscription

    this is the one but I found lots of such ads there. You can see this ad takes to signup page then why the hell they are allowed and not me?

    also you did not clarified if bit.ly is a problem or I have to have a landing page..
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  • Profile picture of the author OmarR
    Will LinkedIn always welcome affiliates?
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  • Profile picture of the author yukinara
    Well guys, before you scream "Eureka" and jump in, there are a few things you Should know with this network

    LinkedIn is NOT Facebook or Myspace, There is no boring teens who post stupid status update. LinkedIn is a professional network so you CAN'T apply all the techniques with Facebook to this one.

    And one more thing: Linkedin can be VERY costly IF you are not sure what you are doing. Trust me, been there, done that.

    Long story short: it is a good network, just not the one you are looking for If you only familiar with things like FB and POF
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  • Profile picture of the author Per Action Rob
    I've never made that traffic work, the cost per click is astronomical compared to other social sites we buy on.

    You have to remember that linkedin users are professionals, its not facebook. I would suggest noobs stay away from this platform until they are well versed in targeting.

    I'm sure I could find some cj.com style offers to convert on there and maybe if you have your own service oriented offer, but typical offers are not going to do well there.

    Maybe Ronnie can post some niches he's seeing advertisers do really well with. Seems more of a branding tool than direct response.
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  • Profile picture of the author throlsonllc
    Linked In is awesome service. I might test some offers on linkedin ads! looking into it.
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    • Profile picture of the author rougemaster
      I like using the linked in adds. they have been giving me a nice roi
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  • Profile picture of the author PPC-Coach
    Sent you a PM. I'd like to do a webinar with you guys to introduce you to PPC Coach members and show how to use your systems.

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  • Profile picture of the author BoDarville
    I have a hard enough time trying to connect to PEOPLE I ACTUALLY KNOW on LinkedIn, no way in the world I'm going to waste time trying to set up a campaign and spend money on the place unless others I trust start making headway ... and by headway, I mean money (of course, if I paid their fee I'm sure all my connection problems would magically be taken care of.)
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  • Profile picture of the author orvn
    This is interesting. I will be looking into this for some of my corporate SEO clients, the targeting could prospectively serve as extremely advantageous for most of the highly business oriented stuff.
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    Orun Bhuiyan[@orvn] [linkedin] See what I've been doing lately by visiting my marketing agency's site. SEOcial specializes in content marketing and integrated optimization. We create conversions for businesses by gracefully connecting the realms of design, development and marketing.

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  • Profile picture of the author gslauen
    Never been big on PPC but now I am thinking.
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    I started out with nothing and I still have most of it.
    http://redalligatormarketing.com

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  • Profile picture of the author williamrs
    I was taking a look on your guidelines and noticed that you don't allow several types of sites/offers. I think that most of them wouldn't be a problem for most marketers, except by 2:

    * Dating sites

    * Ringtones

    Are there exceptions or it's not allowed to promote any type of offer in these niches?

    Also, I noticed that you have some info about offers in the bizopp niche, but it wasn't clear for me if you allow free trials in this vertical or not, so I'd like to check if you.


    William
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  • Profile picture of the author SEMScum
    In case the LinkedIn employee on here is still reading this thread; maybe you can help me answer a question the answer to which I've been unable to locate in your help centre.

    In the csv report you report on "CTR" and "Total CTR". What's the difference for these? I can guess it might have something to do with repeat impressions; but I don't know this for a fact. It's rather confusing as I always forget which metric I'm using for my dashboards and there's a risk of data inconsistencies here.

    Another issue that you might want to report to your technical guys: I'd really like to see the CTR numbers in the CSV extract as a number; so 0.01 instead of 1%. Right now the report will tell me 1 where it means 1%, but I always have to manually create a column in which i divide everything by 100 to get to percentages in excel. If you could just give me the numeric value in the extract that'd be great.

    Thanks LinkedIn.
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  • Profile picture of the author MN786
    can you please let us know that how can we get promotional codes or coupons?
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  • Profile picture of the author khtm
    Wow, a minimum of $2 per click? How on earth did you guys come up with that number, especially considering your more popular PPC competitors are much cheaper?

    Wow. Speechless.
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