New site need help

Hi,

I apologize if this is covered somewhere else but I have been trying to read through the forums and seems like everyone is trying to sell a get rich quick scheme.

Basically I am new the marketing and need some advise.

I am creating a site that offers a service and will be supported through ads. I expect to be bringing in at least 5k unique visitors a day when it is up and running and will be working to constantly grow it to a target of 50k + a day.

Essentially the site will be ad supported but I am not sure what is the best way to go. I know about google adwords but am wondering what people recommend in terms of CPM (pay per thousand views?) and CPC.

What are typical pay outs for these options. I have looked into some affiliate marketing as well but what could I expect to see if I were just making money by displaying banner ads, or possibly those ad pages you have to watch in between browsing pages?

Please do not offer me coaching or any product to buy, if you could just offer some honest advise it would be more than appreciated.

Thanks for the help.

- Stos