POF update: May 3, 2011
Among the changes are:
- show "today" instead of "lifetime"
- grouping campaigns feature
- more user friendly interface
- multiple zipcodes in a campaign
- (hopefully) color coded background for 110x80 campaigns vs. IAB campaigns
- (hopefully) Optimization rules based on CTR
- (hopefully) adding impression # to the conversion report
- (hopefully) adding more relevant targeting options to create more niches (Would love to hear of any that you'd want)
No can do on the CPM/impression estimator or deviating from a CPM model. Sorry guys.
The main goal is to either reduce the time required to advertise on POF and/or increase your ability to spend on POF. I welcome all suggestions, the more "out of the box", the better
Cheers guys!
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