Spent $50 dollars in 5 Min and No Money Returned

30 replies
I put up a Neverblue campaign on Facebook Ads..

Tried 50 dollars..and in 5 minutes..my budget was done.

Facebook reports
58 Clicks

203,000 Impressions.

Neverblue Reports
57 Clicks
$0.00 Conversion

Is this how CPA works ?
#$50 #dollars #min #money #returned #spent
  • Profile picture of the author Omid
    Well, what was your demographics? How did you track your campaign? How did you split test your campaign? What was you niche? Did you talk to your affiliate manager before taking a campaign. Did you use a lander or direct linking?

    Honestly, $50 in 5 minutes means you did not consider any of above!

    ~ Omid
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  • Profile picture of the author elcorillord
    Hello, I have read many posts.and WSO in this forum.. I tried what Kenster said about starting with a wide demographic in order to see which one is that converts well...I'm trying to see this information on Facebook Ads as of right now..but is still not available.

    I contacted my affiliate manager and he recommended the campaign I used..which is for the weight loss niche.. I also used my domain and redirect to the affiliate url.

    Can you offer any advise of what should I do?
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  • Profile picture of the author JasonWestwick
    Omid is completely correct in advising on the many different factors that need to be taken into consideration before starting any sort of campaign with paid traffic, believe it or not, every single little detail can affect whether your ads will run at a loss or a profit. From the image to the title and the text each needs to be systematically broken down and tested to find the most profitable combination.

    Demographics and knowing your target audience is KEY!.My advice would be to realistically look at who the offer will appeal to, use quantcast, type the advertisers site (offer you're promoting) in and look at the figures, young/old? male/female? etc Someone looking specifically for a weight loss offer wont be the same as someone looking to gain a 6 pac, although they are both fitness related they will be two very different types of people with different goals.

    This will give you a rough profile and guideline to the type of viewer that the offer will apeal to. Check out similar websites, competitors of the offer you're promoting, collate and use that information too, this will give you a much bigger picture of your target audience, by reading these sites and forums these viewers may visit you will also get a sense of how your demographic communicates, what they respond to, what inspires and motivates them etc

    All this is gold and will put you miles ahead of other affiliates who simply think that putting an advert on a site and throwing money at it will yield profitable results.

    Don't in any way feel down or upset, you can't make an omelette without breaking a few eggs. The great thing is you are already out there and taking risks, starting campaigns and pushing yourself, something most people will never have the balls to do, putting their own money on the line. Whilst you may have lost $50 you have learnt so much more.

    If you still want to follow the paid traffic route then take these factors into consideration, but if you are relatively new to IM and CPA it may be worth you investing some time into free methods and learning how the industry works, how to choose an offer, what makes a successful offer, how to drive traffic etc

    Once you've got the basic fundamentals down you can then take the money and experience you've gained and start to invest in paid traffic sources.

    Good luck
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  • Profile picture of the author martworld
    Instead of trying paid traffic, go for free traffic. You will get better results
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  • Profile picture of the author ChrisBa
    Originally Posted by elcorillord View Post

    I put up a Neverblue campaign on Facebook Ads..

    Tried 50 dollars..and in 5 minutes..my budget was done.

    Facebook reports
    58 Clicks

    203,000 Impressions.

    Neverblue Reports
    57 Clicks
    $0.00 Conversion

    Is this how CPA works ?
    Will need more info to help..
    what's the offer?
    whats your ad?
    whats your targeting?
    lp? direct linking?
    how many ads are you rotating through?
    etc?etc?etc?
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  • Profile picture of the author elcorillord
    this is my landing page..can you check it waysoflosingweight. n e t

    the offer is to try free consultation from jenny craig weight loss program
    my ad says - Cher Lloyd Diet? Best WeightLoss Diet, Try It Today
    Targeting US / 25 years old and interests in weight loss

    I was using direct linking (redirect) but now Im trying the landing page + squeeze page
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    • Profile picture of the author jamesdream
      facebook ads is too costly, there CTR is always very very low less than 1% because facebook user concentrate on chatting, wall post, messages etc. they hardly seen ads which show there right side screen.

      i suggest you go to adword and use landing page.
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    • Originally Posted by elcorillord View Post

      this is my landing page..can you check it waysoflosingweight. n e t

      the offer is to try free consultation from jenny craig weight loss program
      my ad says - Cher Lloyd Diet? Best WeightLoss Diet, Try It Today
      Targeting US / 25 years old and interests in weight loss

      I was using direct linking (redirect) but now Im trying the landing page + squeeze page
      One thought... if you're targeting US, you may want to avoid Cher Lloyd. She's more popular over in the UK. I don't get any results on her in the Adcenter keyword research for the US at all. Excellent choice in pop singer, though.
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  • Profile picture of the author elcorillord
    thanks for everyone comments! you guys really helped me.. I'm going to try adwords and see ..Thanks
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  • Profile picture of the author jordanberg2311
    Try simple one first I would say. Something like leads or email submit or apps install.
    Things that do not require facebook users to buy.

    To be honest, you got your ads approve which is a good thing.

    57 clicks and no conversions if there's a need of credit card submit which is normal indeed.
    57 clicks and no conversions on an email submit or app install then you need more work on your campaign.

    yesterday i just blew $50 as well but with a few conversions so I'll twweak from there and improve more.
    Frustrated of losing money? You are not alone.
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  • Profile picture of the author carter3
    You can invest this amount on stubble upon you can make good money. Lets say you invested $50. Bugeted 0.05 per click 1000 visitors per day.... So for example, if 150 people out of 1000 completed out $1.40 offer then that
    is $210 (which means you have easily made profit from your initial
    investment).
    Go to this site and download free ebooks on how to make good money from CPA using STUMBLE UPON TRAFFIC.
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    • Profile picture of the author celente
      Originally Posted by carter3 View Post

      You can invest this amount on stubble upon you can make good money. Lets say you invested $50. Bugeted 0.05 per click 1000 visitors per day.... So for example, if 150 people out of 1000 completed out $1.40 offer then that
      is $210 (which means you have easily made profit from your initial
      investment).
      Go to this site and download free google pdf ebooks on how to make good money from CPA using STUMBLE UPON TRAFFIC.
      we have had mixed results with stumble upon, its not the most targeted traffic really.

      Depends on many factors. But Not having targeted website traffic will cause some problems.
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      • Profile picture of the author carter3
        Originally Posted by celente View Post

        we have had mixed results with stumble upon, its not the most targeted traffic really.

        Depends on many factors. But Not having targeted website traffic will cause some problems.
        It depends on the category which you chose...Even Without having a website you can use a blog site with a funny video related to what you promoting and watch it blow off. The ebook explains more about it and i have raked some cash with this technique.
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  • Profile picture of the author MikeMorgan
    There could be lots of reasons why your campaign failed ...

    1. I think you have started with a very wide audience range ( may be untargeted audience )

    2. May be you didn't match your audience needs with your offer

    3. May be you have used an ad which doesn't match with your offers
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  • Profile picture of the author elcorillord
    Tried another landing page format.. research keywords..target audience.. and switch to Adwords..

    now adwords says Dissaproved Ad because of Site Policy

    rankinsurance.n e t/ <-- check no luck
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  • Profile picture of the author Omid
    If you are using direct linking then I should say that AdWords doesn't like CPA offers! Probably you need to set up a squeeze page and do presell!

    Note that paid offers are not good for Facbook! People on Facebook are not in buying mood! Mostly Facebook Apps and dating offers work for facebook!

    Last but not least, do not think about losing money, you are currently learning!

    ~ Omid
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    • Profile picture of the author elcorillord
      It has a close X box on the top right.. but was not coming out due to css problems..thanks for telling me.. I fixed it
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  • Profile picture of the author elcorillord
    Today I bought a WSO here..and learned more about CPA.. I finally got my ads approved by Adwords..now try and error method.

    Thanks guys for the help!
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    • Profile picture of the author pluto1
      Are you forcing visitors to subscribe to your opt in list?

      I visited your site, and couldn't get rid of the opt in form. I did not go ahead then. Not sure if I missed the "X" mark but that sure was a turn off.
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  • Profile picture of the author elcorillord
    Adwords so far

    Clicks 5

    Impr. 139

    Avg CTR 3.60%

    CPC $0.29

    Cost $1.44


    I guess this is good since CTR is high? and cost per click low?

    Waiting for something to convert
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    • Profile picture of the author Omid
      Originally Posted by elcorillord View Post

      Adwords so far

      Clicks 5

      Impr. 139

      Avg CTR 3.60%

      CPC $0.29

      Cost $1.44


      I guess this is good since CTR is high? and cost per click low?

      Waiting for something to convert
      It seems your are doing well! Keep up the good work.

      ~ Omid
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  • Profile picture of the author elcorillord
    Thank you omid for your comments ! hopefully this clicks convert on Neverblue campaign.. can't believe I wasted 50 dollars in 5 min..1-2 day ago.

    Amazing how changing simple things can make so much difference.. right now I just received 2 more clicks.. after removing bad keywords from adword.. and CTR increased to 4.30%
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  • Profile picture of the author elcorillord
    Two Adword Campaigns (4-5hours long)...yesterday..this were the results..

    Campaign #1
    Impressions: 485
    CTR: 2.71%
    Avg CPC: $0.27
    Cost: $2.70
    Clicks:10


    Campaign #2

    Impressions: 10,354
    CTR: 0.51%
    Avg CPC: $1.95
    Cost: $103.00
    Clicks:53


    Profit at Neverblue -----------> $0 Well, I'm learning..thanks god this is with Adword Coupons
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    • Profile picture of the author elcorillord
      As you can see..it seems the Campaign #1 has better keywords and its more targeted..

      Yesterday 10 clicks ---> 486 impressions


      Today

      Clicks : 6
      Impressions: 66
      CTR: 9.09%
      Avg CPC: $0.30
      Cost: $1.80
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      • Profile picture of the author MikeMorgan
        Originally Posted by elcorillord View Post

        As you can see..it seems the Campaign #1 has better keywords and its more targeted..

        Yesterday 10 clicks ---> 486 impressions


        Today

        Clicks : 6
        Impressions: 66
        CTR: 9.09%
        Avg CPC: $0.30
        Cost: $1.80
        Your CTR is doing very well.

        Now , I think it is better to focus on improving the conversion rate .
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        • Profile picture of the author elcorillord
          thanks mike for your input..I will now read how to do this.. (you can tell I'm new) but feels good to be learning
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  • Profile picture of the author elcorillord
    I give up..

    Spent $400-500 dollars..on adwords

    Neverblue = $0

    Oh well..seems CPA/PPC is not for me.
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    • Profile picture of the author Scott James
      Originally Posted by elcorillord View Post

      I give up..

      Spent $400-500 dollars..on adwords

      Neverblue = $0

      Oh well..seems CPA/PPC is not for me.

      I think you need to find someone who can help you. I would check out Chad Hamzeth product traffic black book.
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    • Profile picture of the author ben565
      Originally Posted by elcorillord View Post

      I give up..

      Spent $400-500 dollars..on adwords

      Neverblue = $0

      Oh well..seems CPA/PPC is not for me.
      this happens to everyone who starts out they loose a bunch of money on adwords cause they don't understand on what they are doing and give up,is doesn't work etc.

      the key to success is failing first so that you find out what does not work,gathering data,test a bunch of campaigns until you find one that works and use a budget on each one.

      I would reccomend starting with a lower paying offer like an email/zip or one page offer and start a campaign on 7search.com & leadimpact.com.

      7search are much cheaper and easier to get started than adwords and leadimpact is a ppv network that requires a $200 deposit to get started and is much easier and cheaper than adwords also.
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  • Profile picture of the author imback
    PPC is tough on Adwords these days....I hope you decided to at least collect some emails from all that traffic.


    Chad
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