Targeting the Right Demographics
I want to share how I do demographic research & ask some of the vets out there if they have any input or better advice than what I've gotten before.
Usually when newcomers ask why their offers aren't converting from paid traffic, one of the first responses from folks here is that they need to test and possibly adjust demographics. When I'm researching demographics, I use the following sites:
- quantcast.com
- alexa.com
- google.com/adplanner
I use those as well as asking my AM about what demo I should be targeting for various ads. My process is pretty basic - either place the advertiser's website in the search on each site, or if it's an offer that's giving away free stuff (like ipad, iphone, etc), I check the data on the manufacturer's site.
I look for correlating data and wherever each of the sites is lining up I start testing with that data for the demographics.
If any of the members with more experience with CPA have a better method, or can improve on what I've mentioned, I think it would be great to start a thread here to detail how everyone researches demographics when they run a new offer for the first time.
Usually when newcomers ask why their offers aren't converting from paid traffic, one of the first responses from folks here is that they need to test and possibly adjust demographics. When I'm researching demographics, I use the following sites:
- quantcast.com
- alexa.com
- google.com/adplanner
I use those as well as asking my AM about what demo I should be targeting for various ads. My process is pretty basic - either place the advertiser's website in the search on each site, or if it's an offer that's giving away free stuff (like ipad, iphone, etc), I check the data on the manufacturer's site.
I look for correlating data and wherever each of the sites is lining up I start testing with that data for the demographics.
If any of the members with more experience with CPA have a better method, or can improve on what I've mentioned, I think it would be great to start a thread here to detail how everyone researches demographics when they run a new offer for the first time.