Facebook Tutorial For Newbies
This is a very basic and a sort of in-depth look into creating CPA campaigns with Facebook ads.
I hope you like it
Start off: If you've never used Facebook Ads before, I advise you to spend sometime looking over the Official Facebook Ads Guide.
Facebook Advertising URL:
Advertising | Facebook
A lot of things with Facebook Ads can be easily figured out, so I'm going to discuss some of the major factors that will determine whether your campaign may be profitable or not.
These factors are:
2. Likes & Interests
The majority of what I'm discussing relates to increasing your Click Through Rate (CTR). You ALWAYS want to increase your CTR, because when you increase your CTR your Cost Per Click (CPC) goes down.
CTR means the amount of people that click your ad per every 1000 times your ad is shown. Clicks [divided by] Impressions [times] 100 = Your CTR
This simply means that if your ad is shown 50,000 times and you get 60 clicks:
60 / 50,000 x 100 = 0.12 CTR
If your CTR is 0.1, Your CPC will likely cost you $0.50
That means you get: 200 Clicks for every $100 you spend
If your CTR is 0.5, Your CPC will likely cost you $0.04
2500 Clicks for every $100 you spend
One Campaign will make you TONS of money, and the other campaign you'll lose money, which is why you always want to be increasing your CTR.
The 3 main factors to a successful campaign.
This is extremely important! This is the material which showcases your offer.
Your images are you primary way to increase your CTR. You will never know what images work best, so always gather up 50+ images when testing a campaign.
After your first test, take whatever images work well, and make/get more images based off the images yielding the highest CTR.
Some Image Tricks:
- Add thick and thin borders
- Place images backwards or upside-down
- Use peoples faces (celeb/recognized faces = high CTR)
Where To Get "Fresh" Images.
Fresh images are images that people don't see everyday, let me show you my top 3 resources.
- Welcome to Flickr - Photo Sharing
Then you have Google & Bing images as well.
2. Likes & Interests
Using this field when creating Facebook Ads is KEY. It allows your to narrow your targeting down very selectively which is how you can triple or quadruple your CTR.
For eg: You can promote Cooking/Food Offers to people who "like" "The Food Network", "Sushi", or Famous Chefs.
The ideas are endless when using Likes & Interest, just be creative!
The country you choose to promote your product in can greatly affect your CTR, CPC and conversion rate. Traffic in the United States is obviously way more expensive then traffic in Eastern Europe! So sometimes it makes sense to promote international affiliate offers. This is where your research comes in. Make sure you get your ads translated!
One of the best translation software's I use is:
http://www.onehourtranslation.com - They're amazing, you can get anything translated in hours, it's cheap and very effective.
I hope this helps alot of new people entering the world of CPA with regards to paid campaigns on Facebook. Trust me- the outlined steps above are keys to building a great converting campaign.
To our success!
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By Professional Marketers. For Professional Marketers.