So I'm not going to go into extreme detail, but I will give away more than enough..
This campaign to this date was still one of my most strongest ever on PPV/CPV. I started off with adonnetwork for this one (I often like to play with adon for new campaigns as they have very cheap cpv rates). I picked an iq quiz offer (to be honest I don't even recall the name of it anymore and I have cleared that data out of my prosper database by now, regardless the exact name of the offer doesn't really matter) that paid around $10 a lead, it converted on a pin submit.
In google I plugged into various terms related to my offer (iq quiz, iq quizes, iq quizing, test iq, etc, etc), and then dumped all of the urls for the first 10 pages or so from the results into an excel spreadsheet. I took both the long version of the url (eg. theurl.com/slash/dot/page.html) as well as just the base url (eg. theurl.com), I dumped all of those for my keywords and applied them to my campaign.
For example, here are the keywords that come up now on the first page of google for me:
www.quibblo.com/quiz/yCMGli/IQ-Quiz www.iqtestfree.net www.quizrocket.com/iq-tests www.coolquiz.com/life/iq/ www.iq-tests-online.com www.funeducation.com www.wordofmouthexperiment.com/dedpyhto/IQ-test-trainer.htm www.allthetests.com/quiz26/quiz/1221888094/IQ-Quiz www.gotoquiz.com/iq_quiz_trick_questions iew.state.gov/quiz.cfm www.webiqquiz.com
plus the shortened versions:
www.quibblo.com www.iqtestfree.net www.quizrocket.com www.coolquiz.com www.iq-tests-online.com www.funeducation.com www.wordofmouthexperiment.com www.allthetests.com www.gotoquiz.com iew.state.gov www.webiqquiz.com
Once I had this going strong, I took the campaign over to mediatraffic and took all the profitable keywords and dumped them into the campaign. Again, just like on adon, media traffic loved this campaign and brought in even more traffic and profit - especially on that 1 magical url.
Now, I decided to take this to the next step and I brought the campaign over to trafficvance, and just like before, much more traffic and much more profit..
Now, it wasn't over for me, it was time to then rotate through a bunch of other IQ Quiz offers, no point in letting it stop there - eventually I think I tried 5 out, found my winner and even more profit.
After a few months the campaign eventually died off, but not before I made a killing doing it.
I know this isn't a "case study" or anything too impressive, I'm not giving away my exact keywords (it wouldn't do anyone any good at this point anyways).. but really it's a technique outlined that I've rinsed and repeated for other offers in different niches.