I am about to start a offline CPA marketing campaign and I will be posting my progress and results here.
This is what I plan on doing...
I live in Chicago, IL which is a very large city, but I will be targeting a very specific niche, around 30,000 people out of 2,700,000. I have a way to target those 30,000 people.
I plan on setting up a webpage that will provide valuable content aimed specifically at the niche. I will also have multiple links to multiple RELEVANT CPA offers on there. I already have web-hosting, so a new domain will cost about $10.
I plan on generating traffic to the website using flyers. I got a quick quote, and I can get about 5,000 small color flyers for about $80.
I plan on distributing the flyers by having other people do it. I might also be doing it myself. I know some people that might be willing to help me out for free if I just buy them lunch or something. Since these are people that are good friends of mine, I don't mind occasionally treating them to lunch anyways, so I won't count it in the budget, but for those of you that must have a number, I plan on spending $60 or so.
Okay, so the entire campaign is going to cost $90 ($150 if you count the lunch).
Ok, here are some things that I am considering, and I welcome constructive feedback on my ideas.
- Creating a Facebook fanpage so they can "like" my website.
- Creating a Twitter account so they can follow the website and I can tweet them.
- Creating a opt-in box and build a list. I know A LOT of people will say that this probably the most important part, but I don't want to pay $20 a month for Aweber without being able to fully utilize it. Does anyone know of any GOOD free auto-responders I can use? What are the disadvantages of using free auto-responders?
So these are the definitive steps (ACTION!) that I will be taking:
1.) Buy the domain.
2.) Set up the website.
3.) Buy the flyers.
4.) Distribute the flyers.
5.) See the results.
I plan on starting this project this weekend as it is the only time when I am free due to my JOB which I hate.
My biggest concern right now is designing the website. Does anyone know of any FREE and effective CPA WordPress themes?