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Facebook Ads

by MovingBitch
19 replies
Will Facebook Ads convert good with CPA? I just created a campaign and i hope i got some results.
#ads #facebook
  • Profile picture of the author ChrisBa
    Originally Posted by MovingBitch View Post

    Will Facebook Ads convert good with CPA? I just created a campaign and i hope i fot some results.
    Yes, facebook does work, but like any other traffic source it takes time to master and learn how to convert .. use your demographics and keywords
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  • Profile picture of the author Royce Space
    Yes, it works. Shoot me a pm and I'll send you 3 tips on how to quadruple your CTR.
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    • Profile picture of the author aminur
      Originally Posted by Iamroyce View Post

      Yes, it works. Shoot me a pm and I'll send you 3 tips on how to quadruple your CTR.
      Come on mate, share the secret with us as well Lol. This is Our home. we share every thing.

      And yes pal, it will work but make sure you are targeting right audience. Make sure the interest match with the offer. Have proper eye catching image. You will be fine as long you get the ads Approved

      All the best
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  • Profile picture of the author Leslyaviel
    I personally have not been as successful on Facebook. I use yahoo and bing for my ppc ad campaign and that has been working great for me. Of course I haven't put much energy into facebook ads as I have been using facebook primarily for relationship building and getting likes to my fanpage which too increases traffic to my site and blog.
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    • Profile picture of the author aminur
      Originally Posted by Leslyaviel View Post

      I personally have not been as successful on Facebook. I use yahoo and bing for my ppc ad campaign and that has been working great for me. Of course I haven't put much energy into facebook ads as I have been using facebook primarily for relationship building and getting likes to my fanpage which too increases traffic to my site and blog.
      Facebook is excellent for Branding i Agree with you. If you know the basic of marketing then you can make any ad platform work. It's not like if you put up a campaign of facebook and that's gona make you pile of money. it still takes effort on optimizing the campaigns properly.
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  • Profile picture of the author HairyPoppins
    If you have a good solid ad and are targeting properly then yes, Facebook not only will convert well they'll bring a good chunk of money.
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  • Profile picture of the author officer_iron
    FB is not some magic money-making place. But, as soon as you do your homework and learn how to target, find good niches, and customize your fan pages, you'll have no trouble being successful.
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  • Profile picture of the author Naveen K
    It works out very nice if you can target right demographics.
    So always take time in researching on the demographics of your ad orelse you could end up on losing side.
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  • Profile picture of the author jameswatson2002
    Gotta target well and test test test. Also, limit your budget, at the beginning when youre testing. Good luck!
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  • Profile picture of the author jameswatson2002
    Gotta target well and test test test. Also, limit your budget, at the beginning when youre testing. Good luck!
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  • Profile picture of the author doctorvagabond
    Granted different demographics ar going to give different answers, but if we look at it globally, is there a CPC price ballpark that is a good idea to stay in if you are sending someone to an offer?
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    • Profile picture of the author officer_iron
      Originally Posted by doctorvagabond View Post

      Granted different demographics ar going to give different answers, but if we look at it globally, is there a CPC price ballpark that is a good idea to stay in if you are sending someone to an offer?
      Unless you're targeting a super hot niche, it's pretty easy to stay under 10 cents per click. If you target well in a good niche, it's pretty easy to stay at 5 cents per click or less, if you know what you're doing.
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      • Profile picture of the author doctorvagabond
        Wow, granted I am in a health/weight-loss niche, but I can't even sniff that... We have been working with specific targeting and some of frank kerns guidance and are at about $1 per click which is way higher than I would like to be... pointers??
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        • Profile picture of the author sith005
          Keep in mind some targets/intersets are going to simply be more expensive because of the competition. You will have bag companies bidding very high because they have huge budgets and don't know crap about optimization, etc.

          At the end of the day your CTR will determine your price, period. I've been saying lately that the .1% standard is yesterday's standard and .15-.2% is really the minimum.

          To the OP's question, yes Facebook ads will defnitely convert for CPA offers. Like any traffic source, especially one as large as it is, it is always evolving. You have scores of marketers trying to make money there every day.

          As others have said above, you need to do your homework and target appropriately.

          Of course there is more to it, the basics have been discussed a ton here. Targeting, dynamic attention-grabbing image, engaging headline/copy, good landing page, etc.

          @doctorvagabond, keep in mind that certain niches and markets will be much more expensive depending. That being said, you should be able get cheaper traffic depening on your criteria.

          What kind of CTR are you getting on these ads (if you don't mind me asking)?

          Thanks,
          Danny
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        • Profile picture of the author officer_iron
          Originally Posted by doctorvagabond View Post

          Wow, granted I am in a health/weight-loss niche, but I can't even sniff that... We have been working with specific targeting and some of frank kerns guidance and are at about $1 per click which is way higher than I would like to be... pointers??
          Health/Weight Loss would definitely be one of the super-hot niches I was mentioning. Even with that being said, $1 per click should still be way higher than you should be paying. Like Sith asked, if you can provide a general CTR, that might shed some light on part of the issue.
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  • Profile picture of the author nicnac03
    Ouch $1 per click? That is SO expensive. Might as well advertise on Adwords

    But seriously, the only way to lower your CPC is to get a good CTR I average around 0.2%-0.3%.
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    • Profile picture of the author CPApromoter
      Originally Posted by nicnac03 View Post

      Ouch $1 per click? That is SO expensive. Might as well advertise on Adwords

      But seriously, the only way to lower your CPC is to get a good CTR I average around 0.2%-0.3%.
      Yeah, running a good CTR definitely does help you out on the CPC - but there are definitely other ways too- you can manipulate your targeting, and your destination to really get a good drop in the CPC.
      On that note, I'll say if you can make your campaign work while using a fan page as your bridge page or squeeze page, that can make things easy on you since those clicks on your ads aren't leaving facebook (which makes facebook happy of course) and you get the benefit of the social metrics/likes right on your ad.
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  • Profile picture of the author MrOfferz
    One thing I have found is that there are simply offers that aren't meant to be run on facebook. There are niches that seem custom made to convert of FB. Know your audience and know the medium you are promoting to them with. Good luck.
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