Thoughts on CPM
It has been a while since there has been any CPM discussion on the Warrior forums.
Now that we're into the new year it is a good time to examine programmatic buying and whether or not it is a valid strategy for your site.
Below is a blog post to hopefully instigate some discussion as to the pain points of Warriors and their success and struggles on the CPM front.
Why Publishers Should Embrace Programmatic Buying
As always... please reach out with questions if you have any!
Now that we're into the new year it is a good time to examine programmatic buying and whether or not it is a valid strategy for your site.
Below is a blog post to hopefully instigate some discussion as to the pain points of Warriors and their success and struggles on the CPM front.
Why Publishers Should Embrace Programmatic Buying
As always... please reach out with questions if you have any!