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Is this math wrong? explain how PPV can pay on CPA

by outwest
33 replies
Lets say I am paying .01 I assume that is per Impression?
So 10,000 impressions is 100.00

Ok lets assume I make landing Pages (I have seen this recommended since they have already been burned out on the same pages with ads from other advertisers)

Ok so I make a landing page

1% of the 10,000 people who are shown the popup, click on my landing page
but they are not yet at the CPA site yet, they still have to click out of my landing page to the CPA offer, so 1% of those click out to the CPA offer

ok so out of 10,000 impressions, 100 of those click on my landing page
1% of those click to the CPA offer, so 1 person clicks on my CPA offer

say the offer is a zip submit, or email submit paying 1.50 and even if 100% (that one person) filled out and submitted the offer

I have just paid 100 dollars to make back 1.50

And that is with a .01 per impression (which is supposedly cheap)

Ok I know the CTR might be higher, am I off on that?

I can fully understand why one tutorial I read said DONT USE LANDING PAGES for PPV, since that gives them one more step they have to go through to get to your CPA landing page (from the CPA program)

I know all what I wrote is theoretical

those who have been there done that , can you please give me some REAL numbers and why my numbers dont make sense
#cpa #explain #math #pay #ppv #wrong
  • Profile picture of the author nickdamodda
    1) Why are you even running $1.50 submits in the first place and you're paying $10 per 1k impressions? Lol
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    • Profile picture of the author outwest
      Originally Posted by nickdamodda View Post

      1) Why are you even running $1.50 submits in the first place and you're paying $10 per 1k impressions? Lol
      I am not running anything yet, I am just cranking numbers I have only been on the board about 11 days learning CPA etc reading threads, asking advice etc

      I am just asking people, can you give me some same numbers of how a PPV campaign COULD work, Since my numbers with 1 penny per impression looked very odd

      So you are saying you cannot survive running 1.50 submits on PPV, ? that would make sense based on my theoretical numbers

      can anyone give a sample campaign, sample CTR, sample cost on the impressions, sample of what type of CPA offer , etc, so that the numbers make sense
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      • Profile picture of the author nickdamodda
        Originally Posted by outwest View Post

        I am not running anything yet, I am just cranking numbers I have only been on the board about 11 days learning CPA etc reading threads, asking advice etc

        I am just asking people, can you give me some same numbers of how a PPV campaign COULD work, Since my numbers with 1 penny per impression looked very odd

        So you are saying you cannot survive running 1.50 submits on PPV, ? that would make sense based on my theoretical numbers

        can anyone give a sample campaign, sample CTR, sample cost on the impressions, sample of what type of CPA offer , etc, so that the numbers make sense
        There are no sample CTRs, no averages,etc. All depends on the campaign. Why run a $1.50 offer when you could get paid $20 more for just a little more info?
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        • Profile picture of the author outwest
          Originally Posted by nickdamodda View Post

          There are no sample CTRs, no averages,etc. All depends on the campaign. Why run a $1.50 offer when you could get paid $20 more for just a little more info?
          well from what I have read, its because the 20 dollars payouts are WAY harder to convert. Then again, give examples
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          • Profile picture of the author nickdamodda
            Originally Posted by outwest View Post

            well from what I have read, its because the 20 dollars payouts are WAY harder to convert. Then again, give examples
            Don't tell me what to do, you have a lot to learn.
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            • Profile picture of the author outwest
              Originally Posted by nickdamodda View Post

              Don't tell me what to do, you have a lot to learn.
              If you dont want to post helpful replies, stay out of the thread
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  • Profile picture of the author silverace
    I've had my best ppv campaigns with $1-2 payout offers directlinked
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  • Profile picture of the author VincentK
    When you run PPV to start, you wouldn't just run one offer at a time. You can run multiple offers with different landing page styles. For instance, you can show your landing page which contain an iframe section. That way, you are changing the look of the landing page, but when they fill out the info, it will still become a successful conversion. Of course you would have to see if the offer allows it.

    And also, just like previous poster said, the number is different for everybody on every offer. Some lead gen or survey offers can pay you up to $10 or more. Some email or zip submit get you $3. You just have to see what works for you.
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    • Profile picture of the author outwest
      Originally Posted by VincentK View Post

      When you run PPV to start, you wouldn't just run one offer at a time. You can run multiple offers with different landing page styles. For instance, you can show your landing page which contain an iframe section. That way, you are changing the look of the landing page, but when they fill out the info, it will still become a successful conversion. Of course you would have to see if the offer allows it.

      And also, just like previous poster said, the number is different for everybody on every offer. Some lead gen or survey offers can pay you up to $10 or more. Some email or zip submit get you $3. You just have to see what works for you.
      Hi thanks very helpful post

      Yes I have read about iframing on your landing page, I guess you would have to make sure its allowed? that sure makes a lot of sense
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      • Profile picture of the author silverace
        Also Don't assume that 1% CTR, I've seen up to 20% with dating!
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        • Profile picture of the author outwest
          Originally Posted by silverace View Post

          Also Don't assume that 1% CTR, I've seen up to 20% with dating!
          what do most dating offers pay? I guess it depends if its zip , or email submit, etc
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          • Profile picture of the author silverace
            Originally Posted by outwest View Post

            what do most dating offers pay? I guess it depends if its zip , or email submit, etc
            Dating is usually between $3-6 payout. most of them are lead generation, so a user would have to create a profile to be paid. Dating is a pretty large niche(if not the largest) and it won't get saturated anytime soon
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            • Profile picture of the author outwest
              Originally Posted by silverace View Post

              Dating is usually between $3-6 payout. most of them are lead generation, so a user would have to create a profile to be paid. Dating is a pretty large niche(if not the largest) and it won't get saturated anytime soon

              So If I am a newbie (I am ) I want to get started on PPV I was recommended to leadimpact (I guess they are good)

              comments on that program? Any you think are better?

              If I start out with a 500 dollar budget, knowing what I know now, which is practically nothing, I think I will probably blow through that budget in a few days and lose it

              Whats the best strategy to avoid just blowing or wasting my money? STart with less money?
              How to choose the niche? or offers to start testing?

              thanks all comments and tips in this thread
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              • Profile picture of the author silverace
                Originally Posted by outwest View Post

                So If I am a newbie (I am ) I want to get started on PPV I was recommended to leadimpact (I guess they are good)

                comments on that program? Any you think are better?

                If I start out with a 500 dollar budget, knowing what I know now, which is practically nothing, I think I will probably blow through that budget in a few days and lose it

                Whats the best strategy to avoid that? STart with less money?
                How to choose the niche? or offers to start testing
                LeadImpact has very strong traffic for international dating in my experience. PPV can be expensive if you start out. First recommendation is DON'T put prosper202 on a shared hosting account, loading times are vital with ppv. also check tools.pingdom.com if you are going to launch a campain and test your affiliate link for loading speed.(doesn't always work, only if the offer is from the US I think.) When you launch your fist campaign, spend around 2-3 times the offer payout to test it. if you get a conversion continue testing with that offer. Also don't cut off url's to fast. I usually let every url I target run for about 200 views. If you create landing pages, make sure to put some flashy stuff on it, like a blinking CTA. Don't overdo it though

                Hope this helps a bit!
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                • Profile picture of the author outwest
                  Originally Posted by silverace View Post

                  LeadImpact has very strong traffic for international dating in my experience. PPV can be expensive if you start out. First recommendation is DON'T put prosper202 on a shared hosting account, loading times are vital with ppv. also check tools.pingdom.com if you are going to launch a campain and test your affiliate link for loading speed.(doesn't always work, only if the offer is from the US I think.) When you launch your fist campaign, spend around 2-3 times the offer payout to test it. if you get a conversion continue testing with that offer. Also don't cut off url's to fast. I usually let every url I target run for about 200 views. If you create landing pages, make sure to put some flashy stuff on it, like a blinking CTA. Don't overdo it though

                  Hope this helps a bit!
                  Great very helpful
                  I just have a shared hosting acct now, with cyberwurx 6 bucks per month, what do you recommend? dedicated server?

                  do you think its worth it to join the 70-100bucks/month paid forums?
                  thanks again
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                  • Profile picture of the author silverace
                    Originally Posted by outwest View Post

                    Great very helpful
                    I just have a shared hosting acct now, with cyberwurx 6 bucks per month, what do you recommend? dedicated server?

                    do you think its worth it to join the 70-100bucks/month paid forums?
                    thanks again
                    beyondhosting has some solid prosper/cpvlab optimized VPS's.

                    Joining a membership forum can definately be helpfull, there are some really good ones out there.
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                • Profile picture of the author outwest
                  Originally Posted by silverace View Post

                  LeadImpact has very strong traffic for international dating in my experience. PPV can be expensive if you start out. First recommendation is DON'T put prosper202 on a shared hosting account, loading times are vital with ppv. also check tools.pingdom.com if you are going to launch a campain and test your affiliate link for loading speed.(doesn't always work, only if the offer is from the US I think.) When you launch your fist campaign, spend around 2-3 times the offer payout to test it. if you get a conversion continue testing with that offer. Also don't cut off url's to fast. I usually let every url I target run for about 200 views. If you create landing pages, make sure to put some flashy stuff on it, like a blinking CTA. Don't overdo it though

                  Hope this helps a bit!
                  Thanks Much Silverace
                  May I ask a question of you?

                  Do you use landing pages with leadimpact?
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          • Profile picture of the author mtmjohn
            Originally Posted by outwest View Post

            what do most dating offers pay? I guess it depends if its zip , or email submit, etc
            Most dating offers pay $2-$8 per lead, it depends on how many forms need to be filled in
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  • Profile picture of the author RhysEvans
    It works like this for me. As you can see Ive contributed to your other PPV threads -- so maybe I know something.

    1,000 views @ LeadImpact @ 0.015 per view = $15

    I create an ad for dating targeting women who like richmen (gold diggers ) I believe richmen.com over at EWA is suitable. So richmen.com pays $3.60 and no landers are allowed. You have to direct link so this helps my example.

    10% click thru = 100 clicks
    20% click thru = 200 clicks
    30% click thru = 300 clicks

    10% of those 100 convert = $36 = $21 profit
    20% of those 100 convert = $72 = $57 profit
    30% of those 100 convert = $108 = $93 profit


    10% of those 200 convert = $72 = $57 profit
    20% of those 200 convert = $144 = $129 profit
    30% of those 200 convert = $216 = $201 profit

    10% of those 300 convert = $108 = $93 profit
    20% of those 300 convert = $216 = $201 profit
    30% of those 300 convert = $324 = $309 profit

    Now scale those figures when you get 100,000 views per day... and and bank hard!!
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  • Profile picture of the author coronaborcalis
    Now I am learning to promote CPA offer via PPV and it seem expensive way for starter. Beside VPS for LP some people also recommending to use paid tracking such as Bevomedia or CPVLab.

    In your opinion can we start with low budget but still get ROI? (use shared hosting, free tracking)
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    • Profile picture of the author silverace
      Originally Posted by coronaborcalis View Post

      Now I am learning to promote CPA offer via PPV and it seem expensive way for starter. Beside VPS for LP some people also recommending to use paid tracking such as Bevomedia or CPVLab.

      In your opinion can we start with low budget but still get ROI? (use shared hosting, free tracking)
      Never use shared hosting with ppv, prosper202 is just fine though. I meant low budget that you can test an offer well for about $80-100 in traffic.(not every offer ofcourse, it depends on the payout- you need much more budget(on every traffic source) to test a $50 payout offer for instance).
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      • Profile picture of the author kolbywhite28
        Originally Posted by silverace View Post

        Never use shared hosting with ppv, prosper202 is just fine though. I meant low budget that you can test an offer well for about $80-100 in traffic.(not every offer ofcourse, it depends on the payout- you need much more budget(on every traffic source) to test a $50 payout offer for instance).

        Now that you mentioned it, I have found my loading time for reseller hosting to be quite unsatisfactory. Will VPS cut it? Hostgator?
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  • Profile picture of the author silverace
    personally I think beyond hosting has the best VPS'es for tracking software. they have prosper and cpvlab optimized vps's so everything performs wonderfully
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  • Profile picture of the author thad
    Originally Posted by outwest View Post

    Lets say I am paying .01 I assume that is per Impression?
    So 10,000 impressions is 100.00

    Ok lets assume I make landing Pages (I have seen this recommended since they have already been burned out on the same pages with ads from other advertisers)

    Ok so I make a landing page

    1% of the 10,000 people who are shown the popup, click on my landing page
    but they are not yet at the CPA site yet, they still have to click out of my landing page to the CPA offer, so 1% of those click out to the CPA offer

    ok so out of 10,000 impressions, 100 of those click on my landing page
    1% of those click to the CPA offer, so 1 person clicks on my CPA offer

    say the offer is a zip submit, or email submit paying 1.50 and even if 100% (that one person) filled out and submitted the offer

    I have just paid 100 dollars to make back 1.50

    And that is with a .01 per impression (which is supposedly cheap)

    Ok I know the CTR might be higher, am I off on that?

    I can fully understand why one tutorial I read said DONT USE LANDING PAGES for PPV, since that gives them one more step they have to go through to get to your CPA landing page (from the CPA program)

    I know all what I wrote is theoretical

    those who have been there done that , can you please give me some REAL numbers and why my numbers dont make sense
    For the low payout offers I suggest don't use a landing page. You should you use high payout offer with a landing page and see if they allow pre pop (per population) this allows you to send the name and email from your landing page over to The CPA offer so all they have to do is just click submit. I believe landing are very useful for instance whatever URL you bid on you can put in ur landing page " congrats FacebookDotcom user you won (whatever offer)" which can really increase ctr and conversions. Hoped this helped and much success
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  • Profile picture of the author outwest
    Thanks all the tips so far
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  • Profile picture of the author warrior55
    What can one do if the landing page(Direct link page) of the merchant is not good enough or average ? This could be a uncommon scenario but still...
    Like one has good affiliate landing page, but when the user goes to the final offer page, feels uneasy to go ahead due an average or confusing offer page?


    Has anyone faced issues of this type?
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  • Profile picture of the author outwest
    Dont you need to tailor the campaigns to offers which are tailored for PPV, in other words PPC, sure they direct link to the offer

    PPV? doesnt the CPA page POPUP in the surfers browser , necessitating the offer FITTING in the Popup space?
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  • Profile picture of the author jordanberg2311
    in PPV you pay for pop up on the url you targetted.
    Say if you target google.com and the users that have clickpotatoe toolbar installed go to google.com . Instanly there's a pop up infront of him. You can direct link it or you can built a landing page for it.

    the window will be right in front of google.com
    in PPV you are paying per view ($0.015 each pop from leadimpact)

    So target whatever is relevant to the users.


    if you paid $100 to make $1.50 is because your targets are not precise enough. You think targetting apple.com or itunes.com and have your apple email submit works? No. The users seen more pops on than you create campaigns.

    2 cents
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  • Profile picture of the author outwest
    Whats the kind of buying that pays per 1000 views? CPM? thats not PPV?
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  • Profile picture of the author pacelattin
    As a note, CPM is usually reserved for ad unit impressions on the page

    The CPV is per actual impressions. As a note, most of the CPV systems are looked down upon by 90% of the ad industry, as is adware as being somewhat "unethical" as many of the systems are depending on questionable methods to promote them.
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