Increasing EPC by Targeting
I have always been into finding out the best possible way to increase my EPC for my JV's and now I am looking into increasing EPC for my affiliates (I am a Co-Owner of adPulse). We offer a very advanced Content Locking system that no one has in the industry and I consider us to be very cutting edge in the technology.
Anyways, enough about that... here are some things I am trying to do to better target anonymous visitors to the content locker.
1. Obtain IP address
2. Check City, Region, Country.
3. Browser data
4. Mobile device (if any)
5. Language
With the above data you are able to also dig a little deeper, such as finding out what their average income is for the location or even finding out their local college.
I was wondering if you guys had any advice on targeting an anonymous user in order to increase EPC all around, as we all know presenting an offer to a user is always better if you are able to target them.
Thanks!
Cory from adPulse