POF: targeting by 'Ads Clicked' questoin

9 replies
Do you guys use this? What are your thoughts on this targeting feature? I found that my CTR was really good, but i have no conversions after about 30 clicks (this is a dating offer). So i've been wondering if that's just the offer not really converting OR if this has anything at all to do with the quality of traffic that is above a certain 'ads clicked' number?

What have your experiences with this been like?
#ads #clicked #pof #questoin #targeting
  • Profile picture of the author harrisunderwork
    You are being scrubbed.

    That's what happens with me. First click, first conversion then pufff !!
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  • Profile picture of the author TomFang
    Haven't really found a direct correlation with ads clicked and traffic quality over multiple sample sizes. There's probably niches and certain demographics that do affect quality based on that, but it's not something you can generalize.

    -Tom
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    • Profile picture of the author QtoBrooklyn
      Originally Posted by TomFang View Post

      Haven't really found a direct correlation with ads clicked and traffic quality over multiple sample sizes. There's probably niches and certain demographics that do affect quality based on that, but it's not something you can generalize.

      -Tom
      Did your offers convert well when you were using the 'ads clicked' targeting option?
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      "I don't care to belong to a club that accepts people like me as members."

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      • Profile picture of the author TomFang
        Originally Posted by shimmi View Post

        Did your offers convert well when you were using the 'ads clicked' targeting option?
        Like I said, no real direct correlation with performance.
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  • Profile picture of the author Shazia Mirza
    I have tested out ads clicked numerous times and my split tests didn't show any difference for less ads clicked vs. more ads clicked.

    However, it is confirmed that a certain demographic on POF has a habit of clicking a lot, so if you somehow found your way to them it can explain the 30 clicks + no conversions part of the campaign.
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    • Profile picture of the author outwest
      Originally Posted by Shazia Mirza View Post

      I have tested out ads clicked numerous times and my split tests didn't show any difference for less ads clicked vs. more ads clicked.

      However, it is confirmed that a certain demographic on POF has a habit of clicking a lot, so if you somehow found your way to them it can explain the 30 clicks + no conversions part of the campaign.
      What demo clicks and doesnt convert?
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      • Profile picture of the author TomFang
        Originally Posted by outwest View Post

        What demo clicks and doesnt convert?
        There isn't a specific demo that clicks on ads and never fills out offers.

        It depends on how effective your campaigns is. There are many ways to get people to click, including lying to them. But if they get to the offer page and it's not what they expected, then they will leave.

        -Tom
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  • Profile picture of the author ChrisBa
    Originally Posted by shimmi View Post

    Do you guys use this? What are your thoughts on this targeting feature? I found that my CTR was really good, but i have no conversions after about 30 clicks (this is a dating offer). So i've been wondering if that's just the offer not really converting OR if this has anything at all to do with the quality of traffic that is above a certain 'ads clicked' number?

    What have your experiences with this been like?
    Never used it myself, never really saw a reason to
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    • Profile picture of the author QtoBrooklyn
      Originally Posted by ChrisBa View Post

      Never used it myself, never really saw a reason to
      I did it as an attempt to increase the CTR.
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      "I don't care to belong to a club that accepts people like me as members."

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