A few quick thoughts on buying FB leads..

Buying Facebook fans does work, if you do it the right way. Make sure that you buy legitimate and highly targeted leads, and you can do that by making use of someone who has a fan page and sends out a promotional message to his fans, advertising your offer.

Here are a couple points you need to consider before you should give it a go.

Step 1) If the person you intend to buy the fans from has no previous record, don't do it. Get as much proof and data as you need to fully trust the person.

In case the person should be unwilling or incapable to show any professional proof, don't even get into the business.

Step 2) Arrange a clear amount for each generated click in advance or each generated lead (preferably confirmed opt-in). Example: This can be $0.20/click or $0.40/generated lead.

Step 3) Go ahead and open up an unique squeeze page, solely for this project. Please do NOT use an existing landing page to which you already drive traffic too. Why? Because you want to use EXACT stats, not make estimates.

Step 4) Go ahead and use Google Analytics and/or any other tracking tool to measure the amount of visitors, where they are coming from and much more.

Step 5) Use your instincts. If you feel that this person is not legitimate of if something tells you, you should better not do it because of a lack of information then skip this person and find a new provider.

The better you plan everything and closely follow your plan, the less likely it becomes that you get screwed.