Suggest a method/structure for testing ads?

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Newby on a cash burning learning curve but too much respect for my hard earned money to enjoy doing it, lol.

I've just blazed through more hard earned cash testing ad copy and images that produced numbers but no sales, and have a sinking feeling that I could easily chase my tail doing this unless I really have a better idea of what I'm doing.

I can see the logics in choosing the customers parameters such as location, age, interest etc matched against the type of product, but when it comes to re writing ad copy over and over, and choosing different images, such as pictures or call to action arrows, I get lost pretty fast, the choices are so wide and seemingly arbitrary about what to use..

Is there either some tuition around about this part, or are there some suggestions about ways to make this a more logical or repeatable process? Am I making sense? thanks BR88
#ads #method or structure #suggest

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