CPV (LeadImpact) testing phase numbers?

6 replies
What are your parameters for testing keywords/url in PPV (LeadImpact)?

I mean for example you add 200 urls (keywords).
For example if the offer pays $2.00 on registration.
And the CPV is .015...
In that case the break even is: 133 views
if you want a 100% ROI (which is fine with me), you need to convert every 89 views.
But waiting 89 views of each url (keyword) is expensive and slow.
So what is a good testing number?
I heard that 10% of the payout.. for example if the offer pays 2.0 and cpv is .015.. that should be 13-14 views per keyword. but then if the offer is converting at lets say 30 clicks, you will be missing a 300%+ ROI opportunity.

Is this logic correct, what do you suggest guys?

Thanks a lot
#cpv #leadimpact #numbers #phase
  • Profile picture of the author MathewMaso
    any comment on this?
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  • Profile picture of the author volkansen
    I would suggest testing with less number of keywords.
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    • Profile picture of the author Pava
      Originally Posted by volkansen View Post

      I would suggest testing with less number of keywords.
      -1
      Some keywords/urls produce low traffic volume (eg 10-20 views). I usually drop 500-2000 urls when start testing.
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      • Profile picture of the author volkansen
        Originally Posted by Pava View Post

        -1
        Some keywords/urls produce low traffic volume (eg 10-20 views). I usually drop 500-2000 urls when start testing.
        Well that's your way of doing things Pava there is no -1s or +1s in this. I prefer to test my campaigns with a few relatively high traffic urls and that's not an answer to OP's question.
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  • Profile picture of the author Pava
    How do you know which one gives high traffic? Only alexa?
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  • Profile picture of the author MathewMaso
    Ok, so Pava how many views you pay per url until you turn it off?
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