Dating CPL vs CPS - What Do You Prefer?

27 replies
I know that most of you will say you prefer CPL dating offers because it may be easier to monetize the traffic.

But think about how many times you've been taken off offers time and time again.
Running only a handful of leads to get optimized off. Because of too much male traffic, or wrong age or simply doesn't back out for the advertiser or they don't tell you at all.

Truth is, I work for a dating advertiser and I can tell you that there is no way to check true quality of traffic under 50-100 leads. The average lead to sale ratio across most dating offers is 2-5% depending on traffic quality.

Their CPS goals range from $50-$100. So, if they can't make at least 2 sales per 100 leads your are sending, it won't work.

The only exception to this is if you are sending crap quality SOI leads and none of them DOI. Then I can understand why you would get kicked off so quickly.

Also, it's good to know that ALL dating CPL campaigns scrub. How do you think they can payout $5-6 CPL and still be profitable? At least with CPS, you don't have to worry about any scrubs.

CPS is more stable and long lasting than CPL IMO. But I'm sure you can argue that.

I've been media buying for this dating advertiser for over a year and have gone through hundreds of tests, working with direct site buys and ad networks.

Guess what? There are only a handful of quality dating sources that provide a high enough lead to sale ratio to scale. On those sources, we have run traffic there for months at a time on autopilot, renewing month after month.

I can tell you right now that direct site buys work best across the board. So, fire up Quantcast, Alexa, Double Click Ad Planner, WRW, Compete.com or whatever you use to find out where traffic is coming from to the offer you want to promote, and hit up those sites direct.

If you can build a list along the way, even better. Mail by far converts the best and all supers tend to use mail to scale hard. I'm talking 50-100 sales a day @ $50-$100 payouts CPS.

There is a world outside of FB and POF.

Remove the middle man and you will kill it! You can start with smaller buys around $500-$1k and build up to $10k-$30k/mo. There are tons of sites that are under monetized or have webmasters that have no idea what they are doing.

HINT: Pop Unders works really well. Aim for $2 or less US CPM.

As you all know for CPL campaigns, it comes down to CPC vs EPC.

When it comes to CPS, you want to shoot for $2-3 DOI CPL to make it work.

Hope this has provided some insight into the world of dating CPS.

Good luck!!
#cpl #cps #dating #prefer
  • Profile picture of the author DanielMob
    Nice insights, BizzopMaster.
    From my end I can recommend NOT to take any CPS offers but CPL only, they have much better conversion rate, although the payouts are smaller.
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  • Profile picture of the author tjaysen70
    Hey nice post man. Yeah CPL the the way to go for sure. POF is slammed with so many marketers trying to make a buck, that after a while this source becomes saturated and if you're new to the game, start elsewhere.
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    • Profile picture of the author jsmiz
      Originally Posted by tjaysen70 View Post

      Hey nice post man. Yeah CPL the the way to go for sure. POF is slammed with so many marketers trying to make a buck, that after a while this source becomes saturated and if you're new to the game, start elsewhere.
      Then where do you recommend newbies who will read your post to start?
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  • Profile picture of the author JustinDupre
    I tend to start out with CPL to optimize and get quick conversion data, then rotate in CPS offers. Turn over all your strong converting targets to CPS and count your money!
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  • Profile picture of the author Silentkiller1
    You have a point but still I would go with CPL as I am a part time marketer...
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    • Profile picture of the author nityanandparab
      CPL is better way of doing it
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      • Profile picture of the author DanielMob
        I like that term - Part Time Marketer.
        Sounds even better when shortened: PTM.
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  • Profile picture of the author PPC-Coach
    Great post.

    There's no world outside of FB or POF for dating though! (let's keep the media buying our little secret)(And list building for dating too ok?)
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  • Profile picture of the author bizoppmaster
    LOL after all that explaining in detail. Folks still side to CPL. Too funny. Oh well
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    • Profile picture of the author BobanV
      Originally Posted by bizoppmaster View Post

      LOL after all that explaining in detail. Folks still side to CPL. Too funny. Oh well
      Probably because of junk traffic. I am AM of one network and having problems with CPL all the time - quality keep going down. Getting 100 applicants for CPL - 0 for CPS. That tells everything
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  • Profile picture of the author bluearrow
    Great post bizoppmaster. My question is,

    Will it work for with CPS if you have a small budget (for a newbie) ?
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    • Profile picture of the author QtoBrooklyn
      Originally Posted by bluearrow View Post

      Great post bizoppmaster. My question is,

      Will it work for with CPS if you have a small budget (for a newbie) ?
      I'm pretty sure the answer is in his post already:

      "You can start with smaller buys around $500-$1k and build up to $10k-$30k/mo."
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      • Profile picture of the author bluearrow
        Originally Posted by shimmi View Post

        I'm pretty sure the answer is in his post already:
        "You can start with smaller buys around $500-$1k and build up to $10k-$30k/mo."
        I noticed that. But was thinking about getting more details.

        Also $500 might not be a small budget for a newbie.
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  • Profile picture of the author bizoppmaster
    You can start with adult traffic networks like Juicy Ads, TrafficJunky, Exoclick, etc. There is no minimum spend.
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  • Profile picture of the author Ori1410
    I also support the CPL theory. Although what bizopmaster sounds interesting. Maybe once you see a CPL offer is working good, you should try to replace it with the same offer, but in CPS.

    Liked that direction...
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  • Profile picture of the author bizoppmaster
    Exactly, start with CPL - once you have your campaign stable - get on CPS.
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  • Profile picture of the author RyanEagle
    Nice little look at dating CPL vs. CPS. In my experience, we have a lot of success with both, but you obviously have to advertise them very differently. Both are possible to make big money.
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  • Profile picture of the author bizoppmaster
    Thanks Ryan.
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  • Profile picture of the author Pava
    If you promote dating directly with advertiser on CPS, you can see conversions on registrations, sales etc. CPA networks can't show it. Advertisers want sales, they want money from users. CPS method is better but harder to test.
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  • Profile picture of the author nieniean
    Hey, could you please help me in figuring this out:
    If a webpage offers payout 6 euro with 7%CVR and another 7 euro with 6%CVR which is be better to run, assuming the same CTR and SOI?

    Thanks you!
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  • Profile picture of the author badboy_Nick
    Simple - CPL for me as it's much easier to get a lead than a sale in affiliate marketing. The trick to gain headwind and get the edge though is to promote products that essentially have the same payouts per lead than other's have per sale

    Nick
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  • Profile picture of the author BruceBates
    Initially, I would definitely go with CPL offers, can test quickly..
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  • Profile picture of the author DIABL0
    I don't follow your metrics.

    100 leads @ $6 each = $600

    VS

    2-5% sale @ $50-$100 each = $500 max ($100x5)

    I would take CPL and get $600.
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  • Profile picture of the author marguerite
    CPS is best if you can find the right site to promote. The best CPS offers are those where you get paid for renewals. I have this dating site I use to promote on a blog that I shut down last year and I'm still making money from renewals.


    I also did CPL I would get lots of leads and then the advertiser would stop the program or kick me out, it can be really frustrating.
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  • Profile picture of the author n3o
    it's important to see how you acquiring the traffic ... and the buy process
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  • Profile picture of the author TB Ann
    CPL is all time better than CPS,
    CPS is hard to get convert but CPL works better with normal traffic source.
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