The site is a twitter/instagram photo scraper which gets a bunch of 11-25yr old Female traffic.
He can't use adsense because the script is not allowed to run on the sites platform. I believe that also exes out Media.net and Infolinks, and the like.
The ads on the site currently run at very low CPM rate.
We have been toying with the idea of sponsored/featured photos, and tweets but havent' advertised for that yet.