13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

split testing question

by mafai44
11 replies
Trying out some ppc and I am split testing to see which network converts the best. My question is how long should I split test for? A day, week, 2 weeks? I was going to split test for 5 days but I am looking for input from people with experience in doing this. Thanks!
#question #split
  • Profile picture of the author Xtronikz
    Banned
    Originally Posted by mafai44 View Post

    Trying out some ppc and I am split testing to see which network converts the best. My question is how long should I split test for? A day, week, 2 weeks? I was going to split test for 5 days but I am looking for input from people with experience in doing this. Thanks!
    Its not really how long to split test for its how many unique visitors you should test. For example if you send 100 clicks to 1 offer and that offer gets 2 conversions you are looking at 2% conversion rate. Now you keep rotating offers and seeing your #'s.

    To be honest, 100 isnt enough. When Im testing an offer I tend to run 500-1,000 clicks before I know if it converts or not.

    Good luck!
    {{ DiscussionBoard.errors[7345228].message }}
  • Profile picture of the author watsonovedades
    im also recommend split test offer with clicks and no days or any kind of time parameter, results can show until later on if you didnt get clicks maybe the offer is good but your ad/banner is not?

    hope it helps
    Signature
    Whatever your mind can conceive and BELIEVE you can achieve
    Follow me on Twitter - @DineroConPc
    I talk about Affiliate Marketing Methods
    {{ DiscussionBoard.errors[7345282].message }}
  • Profile picture of the author jaggyjay
    Split test for "x" number of clicks - not time. Some agree and some disagree, but 100 clicks is ok between 2 test variables. If the results are fairly close, then you can test 100 more clicks more. Also, use the site :::SplitTester.com::: to make sure your results are statistically significant.
    Signature
    {{ DiscussionBoard.errors[7350278].message }}
  • Profile picture of the author frank-germany
    in my experience its not a matter of time or clicks

    its a matter of the quality of the traffic
    and if something converts
    it most of the time works immediately or never

    -not always but most of the time in my experience-

    Frank
    Signature
    http://OfferMonitor.com
    http://OfferScraper.com
    http://KeywordFetcher.com
    {{ DiscussionBoard.errors[7352660].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by mafai44 View Post

    Trying out some ppc and I am split testing to see which network converts the best. My question is how long should I split test for? A day, week, 2 weeks? I was going to split test for 5 days but I am looking for input from people with experience in doing this. Thanks!
    I wouldn't say there is a specified time, but I would test until you have enough data..
    if both networks have received the same amounts of clicks and 1 network you have 5 conversions and the other you have 1, then to me that's a good enough test..
    Signature
    {{ DiscussionBoard.errors[7352677].message }}
  • Profile picture of the author Greedy
    Use a landing page rotator. Then spend 1.5x the offers payout.

    Don't worry about time.
    Signature
    {{ DiscussionBoard.errors[7353645].message }}
  • Profile picture of the author mafai44
    @Greedy, right now im just direct linking.. gonna try that first
    {{ DiscussionBoard.errors[7353770].message }}
  • Profile picture of the author Michael Ten
    In research, I think that a sample size of about 1,000 should produce fairly statistically significant results, if my memory serves me correctly.
    Signature

    New Book! Radical Life Extension. Help me to hasten the defeat of aging.
    Michael Ten . Do Nothing Does . All Books by Michael Ten

    {{ DiscussionBoard.errors[7353968].message }}
  • Profile picture of the author Heise Lance
    1000 would do just fine. Split test till you feel the conversion matches what you want.
    Some say that the number does not matter as long as you reach your threshold of conversion
    {{ DiscussionBoard.errors[7354618].message }}
  • Profile picture of the author mafai44
    Thanks guys + gals!
    {{ DiscussionBoard.errors[7356523].message }}

Trending Topics