by MattC
6 replies
My message for myself today is 'stop being a pussy'.

Yesterday, I added a simple generic dating campaign and targeted men aged 40-44 in Italy without thinking much of it.

I've already tested this campaign a number of times and never managed to break even.

Yesterday, I added it thinking that I could get my facebook campaign all approved and then see what to do with it to get it profitable.

So I got all set up with a HIGH DAILY BUDGET (to get it approved fast), waited for approvals and then just forgot all about it.

Today, I logged back on facebook to see what's going on and bam....

My campaign wasn't even paused

And yet, yesterday, I broke even!

And today, before logging on, I was at 50% profit beatttches!

That makes 33% profit since it started, before even optimising and testing new ads.

All this happened because I accidentally took a risk and forgot to pause the campaign while it was being approved.

If I hadn't forgotten, I think I would have minced around, testing it $15 at a time, without ever really getting enough data to know whether it was going to be profitable or not.

Well well well....

2 lessons:

1. men aged 40-44 are horny (and probably cheat, as I targeted 'unspecified' relationship status)

2. Mincing around and pussying about will get you nowhere. Take a risk. Play with fire. Go ahead. It feels good.

Anyone out there being a mincer like I was should learn what I did from this accidentally profitable campaign
#stop
  • Profile picture of the author MTVida
    You raise a good point. A lot of newbies will pause their campaigns that could turn into real winners to early and miss out on a great opportunity.

    Naturally, the more offer pays, the more you'll need to spend on testing. Personally, I'd say that anything less than twice the offers payout is not a thorough test. Plus, the wider you target, the more you'll need to spend on testing.
    {{ DiscussionBoard.errors[7465733].message }}
    • Profile picture of the author Greedy
      Originally Posted by MTVida View Post

      You raise a good point. A lot of newbies will pause their campaigns that could turn into real winners to early and miss out on a great opportunity.

      Naturally, the more the more the offer, the more you'll need to spend on testing. Personally, I'd say that anything less than twice the offers payout is not a thorough test. Plus, the wider you target, the more you'll need to spend on testing.
      Agree, I've been doing affilate marketing for about 5 years and can only recall 1 or 2 campaigns that have ever worked right off the bat. They are all a product of testing.
      {{ DiscussionBoard.errors[7466576].message }}
      • Profile picture of the author MTVida
        Originally Posted by Greedy View Post

        Agree, I've been doing affilate marketing for about 5 years and can only recall 1 or 2 campaigns that have ever worked right off the bat. They are all a product of testing.
        Not to mention that the campaigns that are instant winners are likely to be that way for other affiliates, and will get very competitive very quickly.

        If a campaign takes a lot of testing to make it profitable, it's likely that other affiliates will call it quits before they arrive at that point.
        {{ DiscussionBoard.errors[7467007].message }}
  • Profile picture of the author thomas1984
    Congrats on the success Matt. But not all of them will end so well, you could have just as easily blown your whole budget and not had 1 conversion.. Risk taking is important in this business and can be rewarding, But we must be prepared for the worst at times because it will happen sooner or later.
    {{ DiscussionBoard.errors[7466267].message }}
  • Profile picture of the author chadbmmo
    Great job matt.... I am a huge believer in risk.... If you don't have some sort of managed risk or work out of your comfort zone you will never make it.... face it we are all risk takers just for being here doing our own thing not taking the safe route (get a job in a cubicle)... so good for you and good luck
    {{ DiscussionBoard.errors[7466717].message }}
  • Profile picture of the author Cash37
    Instant winning campaigns usually die quick, from what Ive experienced. Dont even waste a bunch of time creating a bunch of variances. Throw as much cash at it as possible and reap the rewards.
    {{ DiscussionBoard.errors[7468250].message }}

Trending Topics