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Landing pages split test question

by talbrice
9 replies
Hi,
When do you decide which of 2 landing pages is better? How much testing is required on each?
I'm running a campaign that leads to 2 LP (rotated) and after 20 clicks on each I got one with clickthrough rate of 50% and the other with ~10%.
Is it enough data to kill the weaker LP and start testing other one instead?
#landing #pages #question #split
  • Profile picture of the author Christian Little
    20 clicks is nowhere near enough. Don't make any kind of decision until you have sent ~200 clicks to each, even that is pretty low.
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  • Profile picture of the author sladex
    Don't think so that 20clicks is enough
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  • Profile picture of the author JeremiahSay
    Try to aim for at least 500 clicks before deciding. Usually I will test my sales-page (or landing page) with at least 1000 - 2000 UVs before tweaking again.

    20 clicks is honestly not enough.
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  • Profile picture of the author Samrath Gupta
    Just 20 clicks is not really much but according to your stats 1 is definitely performing good..

    Tho, Test it more with atleast 500 clicks and then make a decision!
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  • Profile picture of the author ChrisBa
    Originally Posted by talbrice View Post

    Hi,
    When do you decide which of 2 landing pages is better? How much testing is required on each?
    I'm running a campaign that leads to 2 LP (rotated) and after 20 clicks on each I got one with clickthrough rate of 50% and the other with ~10%.
    Is it enough data to kill the weaker LP and start testing other one instead?
    How many leads do you have with each?
    What type of traffic is this?
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    • Profile picture of the author talbrice
      Originally Posted by ChrisBa View Post

      How many leads do you have with each?
      What type of traffic is this?
      POF traffic for dating offer. On the strong LP I got 3 leads and on the weaker I got no conversions at all..
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  • Profile picture of the author Michael W
    No, I would say 300-500 clicks.
    Also try to track lead generation as well.
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    • Profile picture of the author talbrice
      Originally Posted by Michael W View Post

      No, I would say 300-500 clicks.
      Also try to track lead generation as well.
      Indeed, I'm tracking it..
      Can't I ser from the begining the LP is going to be shitty?
      Should I wait for above 200 anyway?
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