For example, when I use the kw tool that 7search has and I filter by amount of clicks per month, i notice that if i scroll all the way down, i see some keywords have no clicks at all but next to it, it has over 4,000 exact searches per month.
I don't get it. Why is bid # 1, 2 or 3 getting no clicks at all when that keyword has over 4,000 searches per month. I called customer service from 7 search and the guy told me that maybe is because the ad is not optimized. What the heck does that mean? You are not doing seo here, you are bidding on a keyword that gets alot of searches per month so I don't think on page seo has nothing to do with it here as you are not a website but just an ad with your website link on it.
Can someone please explain this to me.