The Power of Facebook Sponsored Stories - Clicks for Pennies

by LukePeerFly

Posted: 13 years ago 32 replies

AD NETWORKS

Sponsored Stories from are a great way to get laser targeted traffic to pretty much any website or landing page you build. I have been focusing on Sponsored Stories since they launched, but I've decided to go ahead and share some of my stats from the past few weeks and explain where this traffic is going.

As you can see from the screenshot above, over the past 27 days my Sponsored Stories campaigns have generated 1,250,705 impressions, 4,372 clicks, 74,494 actions and it's only cost me $130.02 with a $0.10 CPM and $0.03 CPC average. I have made a very nice profit and generated a lot of traffic from this campaign.

The majority of that traffic is being used to generate super targeted Likes to different fan pages I own. Here are two of them:

I also have campaigns setup for other fan pages I own, but I'm not going to disclose those because I don't want to generate a ton of competition for myself. However, the traffic sent to the two mentioned above has helped build the mailing lists for both sites at a very low cost. I know that because I am using Google Analytics to track my campaigns. I actually did a complete article on how I use Sponsored Stories to generate traffic for my blog that you might want to check out:
Using Sponsored Stories to Generate Blog Traffic

The primary reason I setup Sponsored Stories campaigns is not for the initial traffic you get from the actual ad campaign. I use them to build up fan pages so I can then advertise to my fan pages. Over the past year I have built up one particular fan page to over 150,000 VERY active fans. I post content on it daily to keep them engaged and once in awhile I'll include some sort of affiliate content so I can earn some money from my efforts. I recently developed an entire website based on the niche of my fan page and of course, started posting about that. The image above is a screenshot of my Google Analytics last Friday night right before my server crashed

At one point I had over 1,200 users from my fan page funneled to my site!

It's important as an affiliate marketer that you think long term. Yes, it's fantastic to setup a campaign and get conversions right away, but if you are able to build a mailing list or website with that traffic you will be able to monetize those "clicks" for a lot longer and earn more money from that initial investment.

Anyway, I just wanted to share with you my thoughts on the direction Facebook Advertising should be going with Sponsored Stories. Let's make some money!

#clicks #facebook #pennies #power #sponsored #stories

Greedy 13 years ago

Thanks for sharing!

Hate when people say Facebook is dead.

Nice watermark btw.
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Eutaw 13 years ago

Thanks Luke, Great stuff!
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- LukePeerFly 13 years ago
  
  Originally Posted by Greedy
  
  Thanks for sharing!
  
  Hate when people say Facebook is dead.
  
  Nice watermark btw.
  
  lol, thanks. I've gotten quite a few of my screenshots stolen in the past and decided it's worth the 30 seconds to add a watermark
  
  Originally Posted by Eutaw
  
  Thanks Luke, Great stuff!
  
  You're welcome. Glad you liked it and hope it helps you in future campaigns!
  
  Thanks
  
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PPC-Coach 13 years ago

Great post, not enough people do this and it does work.
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sladex 13 years ago

Amazing post Luke
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PhantomPhinale 13 years ago

Sorry, but what are s.p. stories?
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- LukePeerFly 13 years ago
  
  Originally Posted by PPC-Coach
  
  Great post, not enough people do this and it does work.
  
  Thanks Will!
  
  Originally Posted by sladex
  
  Amazing post Luke
  
  Thanks
  
  Originally Posted by darkvark
  
  Sorry, but what are s.p. stories?
  
  Sponsored Stories are a type of ad you can buy on Facebook.
  
  Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.
  From: What are Sponsored Stories? | Facebook Help Center | Facebook
  
  I also have another case study with information on Sponsored Stories at:
  Facebook Sponsored Stories Case Study
  
  [ 2 ] Thanks
  
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Martyfl 13 years ago

Luke, I read your article. Still a bit foggy on the use of Sponsored Stories. Can you recommend any other source of info?
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NewParadigm 13 years ago

very cool!
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LevelUpAds 13 years ago

Good post Luke, very valuable info.
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- LukePeerFly 13 years ago
  
  Originally Posted by Martyfl
  
  Luke, I read your article. Still a bit foggy on the use of Sponsored Stories. Can you recommend any other source of info?
  
  Search Google for "Facebook Sponsored Stories" or here on WarriorForum and you should fine all the information you need
  
  Originally Posted by NewParadigm
  
  very cool!
  
  Originally Posted by LevelUpAds
  
  Good post Luke, very valuable info.
  
  Thanks!
  
  Thanks
  
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LukePeerFly 13 years ago

I just wanted to post a quick update. This past week one of my campaigns really did well over Valentine's Day
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Dowell5 13 years ago

Great info Luke. I'm queuing myself up one right now. But quick question. When you pay the 7bucks to promote your post, does it go to the top of all of your friends newsfeed or is there a certain limit to it?
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- JohnRowe 13 years ago
  
  Hi Luke.
  
  Great info and definitely something I'm gonna try. Just a question for you or anyone that wants to respond...
  
  How do you feel this method compares to other forms of Paid Traffic and even buying Clicks via Solo Ads. I mean does anyone have an idea how the same $ spend with the same offer will compare. Let's say I put $100 into Solo Ads, $100 into buying traffic via Infolinks (or any other site) for example, & dropping a $100 on a Sponsored Stories FB Campaign.
  
  I wonder which one will generally convert best and put the most money in my pocket?
  
  I know a very accurate answer will depend on a TON of variables and can only be answered by an actual test but a generalized opinion would suffice.
  
  BTW, been reading your blog. You have some GREAT content on there.
  
  Thanks
  
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smodha

13 years ago

Thanks Luke, those stats are pretty insane!

I'm running a FB gig to my page http://facebook.com/smodhaseo

I'm up to a 2726 impressions with a CTR of 0.11%. Only started the campaign two days ago.

I have to say I am loving FB ads at the moment. Yes, it's paid traffic but the results are instant.

One question, how are your CPM and CPC bids so small? I'm still getting to grips with that.

Thanks
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LukePeerFly

13 years ago

Originally Posted by Dowell5

Great info Luke. I'm queuing myself up one right now. But quick question. When you pay the 7bucks to promote your post, does it go to the top of all of your friends newsfeed or is there a certain limit to it?

I've seen Sponsored feed posts throughout my news feed so I imagine it depends on how Facebook feels at the moment when the page loads.

Originally Posted by JohnRowe

Hi Luke.

Great info and definitely something I'm gonna try. Just a question for you or anyone that wants to respond...

How do you feel this method compares to other forms of Paid Traffic and even buying Clicks via Solo Ads. I mean does anyone have an idea how the same $ spend with the same offer will compare. Let's say I put $100 into Solo Ads, $100 into buying traffic via Infolinks (or any other site) for example, & dropping a $100 on a Sponsored Stories FB Campaign.

I wonder which one will generally convert best and put the most money in my pocket?

I know a very accurate answer will depend on a TON of variables and can only be answered by an actual test but a generalized opinion would suffice.

BTW, been reading your blog. You have some GREAT content on there.

Happy you like my blog. I would recommend you make a small budget for the different traffic sources you want to test and then track conversions to see which one works best. What source will work best depends on the site. For affposts I'm seeing the best results from a few small media buys I did. My blog didn't do so great from the media buys, but is doing awesome from my retargeting campaign.

Originally Posted by smodha

The trick is to get a high CTR and it also depends on the type of ad you setup. I actually just did a complete post on this that you should definitely check out at:
Facebook Fan Page Ads: Optimized Bidding or Manual?

Here's a teaser:

I am still seeing fantastic results from my Sponsored Stories campaigns. My fan pages are growing daily and the viral traffic I am generating from my Pages is insane.

I am not doing anything that you can't do yourself. Good luck!

Thanks

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smodha 13 years ago

Thanks Luke.

There is a strategy that you can definitely run with and make some money.

Btw - what's with the massive headicon?
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Rishy 13 years ago

Hello Dowell,

Yes while running sponsored stories, your ad is pushed to all of your friend's newsfeeds...I guess it is important to have the post written in such a way that potential fans will take some action..for example a poll question could be a good idea.. For one of my offline clients, I ran a poll question which a lot of people answered via sponsored stories.So the post went viral
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PPC-Coach 13 years ago

If it's published on the friends pages, then you probably need a bunch of friends first.
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Dasilva Marketing

13 years ago

Luke is living proof Facebook isnt dead! Even if you arent making any cash the social proof that you are able to build a nice following is amazing!

Great results!

Thanks
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ChrisBa

13 years ago

Originally Posted by Dasilva Marketing

Luke is living proof Facebook isnt dead! Even if you arent making any cash the social proof that you are able to build a nice following is amazing!

Great results!

The other thing about Luke is you can tell he knows what he's talking about and he talks the talks and walks the walk, which is rare for AM's and some network reps these days. Kudos to him and peerfly for "keeping it real"

Thanks
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LukePeerFly

13 years ago

Originally Posted by PPC-Coach

If it's published on the friends pages, then you probably need a bunch of friends first.

You can target both new users and friends of fans (Sponsored Stories) with Facebook Ads for Pages. Like you said, for Sponsored Stories to work you need a decent fan base, but the engagement on those is pretty insane

Originally Posted by greatjay

Thanks for sharing, I did not believe you can get much from facebook, I ll give it a try.

Great, let us know how it goes!

Originally Posted by ChrisBa

Thanks!

Thanks

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greatjay 13 years ago

Thanks for sharing, I did not believe you can get much from facebook, I ll give it a try.
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williamrs 13 years ago

Great post, Luke!

I use sponsored stories a lot for my local clients and for my own CPA campaigns.

The traffic is very, very cheap, and if used properly it gives an awesome return.

W
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cgt2012

13 years ago

Thanks for sharing Luke! I use it locally also for a few clients and it helps for a good, reliable and cheap ROI.

Thanks
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LukePeerFly

13 years ago

Originally Posted by williamrs

Great post, Luke!

I use sponsored stories a lot for my local clients and for my own CPA campaigns.

The traffic is very, very cheap, and if used properly it gives an awesome return.

Originally Posted by cgt2012

Thanks for sharing Luke! I use it locally also for a few clients and it helps for a good, reliable and cheap ROI.

That's great to hear. I haven't done any local marketing, but I think it would be interesting to try.

The other great thing about Facebook Ads Page/Sponsored Stories traffic is that it's very consistent. Once you get a campaign running and generating Likes at a low cost you can basically leave it and forget about it

Thanks

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smodha

13 years ago

I'm struggling with the the Sponsored Stories. I'm not sure why it's targeting such a narrow user base. I haven't filtered using Interests and yet the Reach is only 1,600 users.

What's going on?

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LukePeerFly

13 years ago

Originally Posted by smodha

I'm struggling with the the Sponsored Stories. I'm not sure why it's targeting such a narrow user base. I haven't filtered using Interests and yet the Reach is only 1,600 users.

What's going on?

With Sponsored Stories (B from the picture above) you are targeting just friends of people who already Like your page. So, if your page is not big then your reach will not be that big. If you create a regular ad (A from above) then you can use that along with Sponsored Stories to advertise to a target audience and their friends.

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hayslan

13 years ago

Originally Posted by LukePeerFly

If you create a regular ad (A from above) then you can use that along with Sponsored Stories to advertise to a target audience and their friends.

Thanks for sharing your nice job Luke!

Can I create sponsored stories without having to create a regular ad? How do I do in this case? :confused:

Thanks
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LukePeerFly

13 years ago

Originally Posted by hayslan

Thanks for sharing your nice job Luke!

Can I create sponsored stories without having to create a regular ad? How do I do in this case? :confused:

I believe you have to had a regular ad to include a Sponsored Stories ad.

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hayslan

12 years ago

Originally Posted by LukePeerFly

I believe you have to had a regular ad to include a Sponsored Stories ad.

Ok, thanks Luke!

I'm affiliate of Product Launch Formula (Licensed) in Brazil and they will run a contest of leads in October first week.. so, I'll try to be good like you with ads!

\o/

Thanks
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LukePeerFly

12 years ago

Originally Posted by hayslan

Ok, thanks Luke!

I'm affiliate of Product Launch Formula (Licensed) in Brazil and they will run a contest of leads in October first week.. so, I'll try to be good like you with ads!

o/

Awesome, good luck!

Thanks

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The Power of Facebook Sponsored Stories - Clicks for Pennies

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