Sponsored Stories from are a great way to get laser targeted traffic to pretty much any website or landing page you build. I have been focusing on Sponsored Stories since they launched, but I've decided to go ahead and share some of my stats from the past few weeks and explain where this traffic is going.
As you can see from the screenshot above, over the past 27 days my Sponsored Stories campaigns have generated 1,250,705 impressions, 4,372 clicks, 74,494 actions and it's only cost me $130.02 with a $0.10 CPM and $0.03 CPC average. I have made a very nice profit and generated a lot of traffic from this campaign.
The majority of that traffic is being used to generate super targeted Likes to different fan pages I own. Here are two of them:using Google Analytics to track my campaigns. I actually did a complete article on how I use Sponsored Stories to generate traffic for my blog that you might want to check out:
Using Sponsored Stories to Generate Blog Traffic
The primary reason I setup Sponsored Stories campaigns is not for the initial traffic you get from the actual ad campaign. I use them to build up fan pages so I can then advertise to my fan pages. Over the past year I have built up one particular fan page to over 150,000 VERY active fans. I post content on it daily to keep them engaged and once in awhile I'll include some sort of affiliate content so I can earn some money from my efforts. I recently developed an entire website based on the niche of my fan page and of course, started posting about that. The image above is a screenshot of my Google Analytics last Friday night right before my server crashed At one point I had over 1,200 users from my fan page funneled to my site!
It's important as an affiliate marketer that you think long term. Yes, it's fantastic to setup a campaign and get conversions right away, but if you are able to build a mailing list or website with that traffic you will be able to monetize those "clicks" for a lot longer and earn more money from that initial investment.
Anyway, I just wanted to share with you my thoughts on the direction Facebook Advertising should be going with Sponsored Stories. Let's make some money!