This LIittle Trick Will SKYROCKET Your Facebook Ad CTR

awesome im setting up another campaign to test this. I'm a complete noob to facebook marketing. I have my ad approved not long ago but nothing is happening, like no visits nothing. Does this mean i have to bid higher? im doing cpm

Thanks
2 replies

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MTVida

12 years ago

Originally Posted by tollybear

awesome im setting up another campaign to test this. I'm a complete noob to facebook marketing. I have my ad approved not long ago but nothing is happening, like no visits nothing. Does this mean i have to bid higher? im doing cpm

I would suggest you start out with CPC until you find some ads that have high click-through rates. You'll spend a lot less money testing that way.

Thanks
2 replies

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tollybear 12 years ago

im using FB Target ID product just recently put on here. I have my list targeted but seems like my ad is crap
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TopKat22 12 years ago

Originally Posted by MTVida

I would suggest you start out with CPC until you find some ads that have high click-through rates. You'll spend a lot less money testing that way.

You say start out with CPC. What does CPC mean?
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- Greedy 12 years ago
  
  Originally Posted by TopKat22
  
  You say start out with CPC. What does CPC mean?
  
  Cost Per Click. He is suggesting paying per click, it can be cheaper than CPM when testing ads.
  
  Thanks
  
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- Jacob Lot 12 years ago
  
  Originally Posted by TopKat22
  
  You say start out with CPC. What does CPC mean?
  
  Like Greedy mentioned above, CPC = cost per click.
  
  I like starting out with it for a couple of reasons... the main one being that FB has to work harder to make money when you go the CPC route. With CPM, FB makes money for every permission, so they don't have to do anything on their part to help your ad garner clicks (so they can put your ad near the bottom or in front of people playing FarmVille; those people would never click an ad, they are too into their game).
  
  Thanks
  
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Jacob Lot

12 years ago

Originally Posted by tollybear

awesome im setting up another campaign to test this. I'm a complete noob to facebook marketing. I have my ad approved not long ago but nothing is happening, like no visits nothing. Does this mean i have to bid higher? im doing cpm

Start of with CPC and try to bid within the recommended bid that Facebook gives you.

If you still aren't getting any traffic, try to either...

a) Raise your bid

or

b) Broaden your targeting.

Thanks

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ChrisBa

12 years ago

Nice tip, have you split tested this vs different colour borders?

Thanks
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Jacob Lot

12 years ago

Originally Posted by ChrisBa

Nice tip, have you split tested this vs different colour borders?

The 2 are usually neck in neck with each other. However, I am starting to notice that the drop shadow works better when targeting females... but I'm still testing this.

Thanks
1 reply

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searchquant

12 years ago

Hi Jacob, thanks a bunch for sharing this tip. Question for you: by roughly what % has drop shadow increased CTR vs no drop shadow or other CTR-enhancing mechanism?

I'm trying to understand what the likely sustained CTR lift would be for this where the starting point is no image optimization whatsover, just like the normal red cross logo image in your video.

Thanks for any help you can provide!

-Searchquant

Thanks
1 reply

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Jacob Lot

12 years ago

Originally Posted by searchquant

Hi Jacob, thanks a bunch for sharing this tip. Question for you: by roughly what % has drop shadow increased CTR vs no drop shadow or other CTR-enhancing mechanism?

I'm trying to understand what the likely sustained CTR lift would be for this where the starting point is no image optimization whatsover, just like the normal red cross logo image in your video.

Thanks for any help you can provide!

-Searchquant

Usually the CTR bump is different for each image. For example, if your original image is very eye catching to begin with, the drop shadow won't have that much of an effect.

However, if I were to throw an average increase in CTR out there, it would be about 0.06 - 0.07%. Again, these numbers aren't set in stone because of all the factors that come in play.

When it comes to comparing this with other CTR increasing tactics, they all yield similar results.

Thanks

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crysper

12 years ago

That's a whole business on image optimization for higher CTR. Crazy CTR - Boost your ads CTR (for Facebook and POF) started to automatize this concept of applying eye catching effects to get a better CTR.
The service is over a year old and is very recognized in the industry. Practically you upload your banners and you'll get hundreds of variation of those with different borders, shape, effects, etc.

Since I worked with many affiliates and tested quite some stuff, the increase can be very high or sometimes can even decrease in CTR(but that's not something to worry about, it happens rarely), in the end it's all about testing. I've seen 3.5x increase in CTR on an affiliate that's pushing over 5k/day...you know what that means...

Thanks
1 reply

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Jacob Lot

12 years ago

Originally Posted by crysper

That's a whole business on image optimization for higher CTR. Crazy CTR - Boost your ads CTR (for Facebook and POF) started to automatize this concept of applying eye catching effects to get a better CTR.
The service is over a year old and is very recognized in the industry. Practically you upload your banners and you'll get hundreds of variation of those with different borders, shape, effects, etc.

Since I worked with many affiliates and tested quite some stuff, the increase can be very high or sometimes can even decrease in CTR(but that's not something to worry about, it happens rarely), in the end it's all about testing. I've seen 3.5x increase in CTR on an affiliate that's pushing over 5k/day...you know what that means...

Whoa, cool website, and super cheap too! I'm going to definitely try that out.

I also have a software that does the variations for CTR etc. but I lost it when I bought my new laptop

.

Surely the entire 5k wasn't on that single campaign? If it was, then 3.5x for 5k/day is pretty crazy... to say the least.

Thanks
1 reply

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crysper

12 years ago

Originally Posted by Jacob Lot

Whoa, cool website, and super cheap too! I'm going to definitely try that out.

I also have a software that does the variations for CTR etc. but I lost it when I bought my new laptop

.

Surely the entire 5k wasn't on that single campaign? If it was, then 3.5x for 5k/day is pretty crazy... to say the least.

Thanks. Not on that single campaign, but the majority of it. He put lots of $ on testing, I think he tested over 300 variations of a single image.

Thanks

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Greedy

12 years ago

Thanks for sharing.

Videos are great!

Thanks

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gregdavidson727

12 years ago

Sometimes the simplest things can make a huge difference. Great idea!

Thanks

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LukePeerFly

12 years ago

Great share. I'm going to give this and shot on a few of my campaigns and we'll see how it goes. Thanks!

Thanks
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Jacob Lot 12 years ago

Originally Posted by LukePeerFly

Great share. I'm going to give this and shot on a few of my campaigns and we'll see how it goes. Thanks!

Thanks, let me know how it goes Luke!
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martyJames

12 years ago

thanks - lots of other great effects there too!!

Thanks

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tollybear

12 years ago

i've spent $13 and received 54 clicks to my squeeze page. I used the CPM, if I went CPC it would have cost more. Im a bit confused on this recommendation, cos others also suggest CPC. I've tried that and found I spent 100's.

Thanks
2 replies

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Jacob Lot

12 years ago

Originally Posted by tollybear

i've spent $13 and received 54 clicks to my squeeze page. I used the CPM, if I went CPC it would have cost more. Im a bit confused on this recommendation, cos others also suggest CPC. I've tried that and found I spent 100's.

The trick with CPC is that the cost of CPC goes way down once your ad begins to 'perform' well on Facebook's network.

It's also a matter of testing as well. I am in no way saying CPC is better than CPM in all cases. But in most cases, I find CPC does better.

Thanks

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MTVida

12 years ago

Originally Posted by tollybear

i've spent $13 and received 54 clicks to my squeeze page. I used the CPM, if I went CPC it would have cost more. Im a bit confused on this recommendation, cos others also suggest CPC. I've tried that and found I spent 100's.

That's about 25 cents per click, pretty good if you're advertising in the US. What kind of CTR are your ads getting, if you don't mind sharing?

Thanks
1 reply

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Rishy 12 years ago

I've been using this same tactic for offline clients with another tool called fbadstoolbox.com and this can be used for testing variety of images for POF also.
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MikeRosen

12 years ago

Great Tip !!!

Thanks

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alldomain

12 years ago

thank you great tip

Thanks

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This LIittle Trick Will SKYROCKET Your Facebook Ad CTR

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