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Going Good on POF - Now How Do I Scale It Up?

by MattC
7 replies
Hey dudes,

I have a couple of solid dating campaigns, nice conversions and in the realm of international dating.

These are legit offers too, yet are not 'pure' enough for some sites to run them.

They are fine on POF and bring in a decent return.

But POF only has a limited amount of countries and I need more.

I've tried Facebook and it worked really well, but as we all know Facebook is randomly banning people and saying there was 'fraudulent activity' on their credit cards when there isn't.

The rumour is that Facebook just want to get rid of affiliates forever. So Facebook is out for now, until their strange 'risk management FBI' oddbods get new jobs.

So I'm kind of stuck about how to scale up.

I'm thinking:

LeadImpact - don't know if it's good for international dating in Euro countries
MediaTraffic - same as above
TrafficVance - considering it but need more info
Media Buy Platform - it's my first choice but need an alternative to Sitescout to scale up, that is more liberal with the kind of offers it runs
Google content - if there's a chance these ads run with them (I've seen similar ones running like that, then why not?

At this point, I'd be really grateful for some tips on how to scale this one up. Would really appreciate the help at the moment.

Thanks a lot guys
#good #pof #scale
  • Profile picture of the author ChrisBa
    Originally Posted by MattC View Post

    Hey dudes,

    I have a couple of solid dating campaigns, nice conversions and in the realm of international dating.

    These are legit offers too, yet are not 'pure' enough for some sites to run them.

    They are fine on POF and bring in a decent return.

    But POF only has a limited amount of countries and I need more.

    I've tried Facebook and it worked really well, but as we all know Facebook is randomly banning people and saying there was 'fraudulent activity' on their credit cards when there isn't.

    The rumour is that Facebook just want to get rid of affiliates forever. So Facebook is out for now, until their strange 'risk management FBI' oddbods get new jobs.

    So I'm kind of stuck about how to scale up.

    I'm thinking:

    LeadImpact - don't know if it's good for international dating in Euro countries
    MediaTraffic - same as above
    TrafficVance - considering it but need more info
    Media Buy Platform - it's my first choice but need an alternative to Sitescout to scale up, that is more liberal with the kind of offers it runs
    Google content - if there's a chance these ads run with them (I've seen similar ones running like that, then why not?

    At this point, I'd be really grateful for some tips on how to scale this one up. Would really appreciate the help at the moment.

    Thanks a lot guys
    If you're doing well with POF, then why not try different offers and different ads on POF? Expand your horizons so to speak?

    If you're looking for other traffic sources, you'll probably want to stay away from Facebook and Adwords for dating, so that leaves Bing, Leadimpact, trafficvance as the top 3 in my opinion.. maybe even 7search
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    • Profile picture of the author MattC
      Originally Posted by ChrisBa View Post

      If you're doing well with POF, then why not try different offers and different ads on POF? Expand your horizons so to speak?

      If you're looking for other traffic sources, you'll probably want to stay away from Facebook and Adwords for dating, so that leaves Bing, Leadimpact, trafficvance as the top 3 in my opinion.. maybe even 7search
      Well, good point but I found the hotspots for these offers are countries like France, Belgium and The Netherlands.

      And POF is great but only does some of France.

      Bing are no good for this offer and 7search have poor traffic especially for those regions.

      Thanks for your tips on PPV.
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  • Profile picture of the author Greedy
    A big mistake when people try to scale a successful campaign is they look to other ad networks.

    You will need to start from scratch and learn these ad networks. (If you already are skilled with them at is one thing.)

    But I would say the biggest over looking by advertisers trying to scale is building the campaign more on their current ad source.

    Figure out what part of your campaign is converting then try to build on it.

    If it is the angle try other countries, if it the image, try other age groups... ect.

    This is my best advice!
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    • Profile picture of the author zeroaffiliate
      Originally Posted by Greedy View Post

      A big mistake when people try to scale a successful campaign is they look to other ad networks.

      You will need to start from scratch and learn these ad networks. (If you already are skilled with them at is one thing.)

      But I would say the biggest over looking by advertisers trying to scale is building the campaign more on their current ad source.

      Figure out what part of your campaign is converting the try to build on it.

      If it is the angle try other countries, if it the image, try other age groups... ect.

      This is my best advice!
      This is what i will do too..... great advice.
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      • Profile picture of the author MattC
        Originally Posted by jennyd View Post

        As a dating niche merchant, I can tell you that PoF and LeadImpact have consistently been most successful. Media Buys and Retargeting are also good options. I know that ReTargeter are more "liberal" and are more likely to approve your campaigns.
        Stay away from cheap PPC platforms, yes, they are affordable, but it's extremely difficult to get dating offers convert on them.
        Great, that could be helpful for LeadImpact. I'll give the, a try.

        What is Retargeter? Is this only with Google? I know how this works but don't know how to sign up for it.

        Originally Posted by ElGuapo View Post

        Have you really bled the hell out of the campaign? Tested different session depths, login counts, splintered the age groups as much as possible, etc? There's a lot of money to be found down the side of the couch on POF!
        Good point and on reflection I think I am too hooked on the regions where it converts well.

        I really should try the countries where it broke even again and target more astutely
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  • Profile picture of the author jennyd
    As a dating niche merchant, I can tell you that PoF and LeadImpact have consistently been most successful. Media Buys and Retargeting are also good options. I know that ReTargeter are more "liberal" and are more likely to approve your campaigns.
    Stay away from cheap PPC platforms, yes, they are affordable, but it's extremely difficult to get dating offers convert on them.
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    Jenny
    =Y O L O=
    Dating Offers that Convert
    www.affiliate4web.com

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    • Profile picture of the author ElGuapo
      Have you really bled the hell out of the campaign? Tested different session depths, login counts, splintered the age groups as much as possible, etc? There's a lot of money to be found down the side of the couch on POF!
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