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Need help with CPA

by Pgupps
5 replies
I have two questions. Does having a landing page increase conversions?

Does anyone know of a CPA network that allows twitter traffic and if not could I get around this by sending twitter traffic to may own url and then redirecting to the offer?
#cpa
  • Profile picture of the author JL8
    I think you are referring to direct linking vs using a custom landing page.

    Generally, a custom landing page will convert better because you can create a better "story" from ad --> landing page --> offer.

    Each specific offer within CPA networks will tell you specifically what types of traffic you can run on that particular offer.

    I'm not in a ton of networks, but I believe most networks have many offers that allow social traffic.
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    • Profile picture of the author Pgupps
      Originally Posted by JL8 View Post

      I think you are referring to direct linking vs using a custom landing page.

      Generally, a custom landing page will convert better because you can create a better "story" from ad --> landing page --> offer.

      Each specific offer within CPA networks will tell you specifically what types of traffic you can run on that particular offer.

      I'm not in a ton of networks, but I believe most networks have many offers that allow social traffic.
      Thank yoou for that - I appreciate it Is it important to have a different landing page for each offer?
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      • Profile picture of the author jaggyjay
        If you're going to use landing pages, then each offer should have its own landing page. So insurance offers should go to an insurance-related lander; credit offer to a credit lander, etc.

        Exception to the rule is when you are testing multiple of the same offers from different networks (ie: rotating offers). In that case, you can use the same lander; but it still has to be related to the offer.

        Originally Posted by Pgupps View Post

        Thank yoou for that - I appreciate it Is it important to have a different landing page for each offer?
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  • Profile picture of the author l23bc
    Originally Posted by Pgupps View Post

    I have two questions. Does having a landing page increase conversions?

    Does anyone know of a CPA network that allows twitter traffic and if not could I get around this by sending twitter traffic to may own url and then redirecting to the offer?
    as many have said so far try diffent types of pages depending on the offer & as for getting round it many CPA companies wont allow a quick fix check the TOS to the offer for example...No Direct linking,US/UK traffic only,ect all depends on the conditions of the CPA advertiser rules on traffic it wants withinn the network

    hope that helps
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    • Profile picture of the author Pgupps
      Thank you all for the very helpful information
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