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Facebook CTR question

by sean83
6 replies
Is 0.124% a good click thru rate on a facebook campaign?

I've been running a facebook campaign of 5 duplicate ads for 8 hours, and that is my CTR.
#ctr #facebook #question
  • Profile picture of the author Bonadza Vojo
    Originally Posted by sean83 View Post

    Is 0.124% a good click thru rate on a facebook campaign?

    I've been running a facebook campaign of 5 duplicate ads for 8 hours, and that is my CTR.
    If that's campaign wide, than is a decent CTR.
    A rule of thumb is to have at least one click per 1000 impressions, or a 0.1% CTR., and you're slightly above that.

    Of course, at the end of the day, the only stat that really matters is whether you're making a profit/or meeting your campaign goals.
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  • Profile picture of the author Golgo
    No matter what CTR is,I just want high ROI
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  • Profile picture of the author LukePeerFly
    It really depends on the kind of ad you have setup and what you're promoting. I know some publishers with a 0.05% CTR that are profitable for months. Figure out what CTR you need based on your CPM in order to be profitable and work towards that
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  • Profile picture of the author yoangov
    Yes, this is a nice CTR, however, much higher is quite possible.

    Test many different pictures, then improve the headline and last put some nice wording and tweak the text copy in order to achieve the highest CTR.

    As the guys above have mentioned its extremely important to be profitable and that is all it matters, but a high CTR in FB means cheaper ads, which is part of having a profitable campaign.

    good luck
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  • Profile picture of the author Greedy
    Like others have said it depends on the niche and the targetting.

    But some would consider that good.
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  • Profile picture of the author bizoppmaster
    If you are targeting wide - it's a solid CTR - anything above 0.1%. If you are targeting deep or niche then no, it's not that amazing.
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