Case Study: 200 - 300% ROI With a STUPID simple landing page.

32 replies


This landing page took me from losing pretty much everything I spent on a campaign, to profiting at 200 - 300% depending on what day of the week it is.

This just goes to show that you don't need to have amazing writing skills or HTML skills to make a high performance landing page. The ad copy is literally just a reiteration/continuation off of what my ad said.

I've rotated through around 20+ images on the landing page and rotate through new ones weekly just to help optimize landing pages (hint, hint, the best performing images on the LP are not ones with a big chested woman on it, despite what the blurred image above appears to show - this was just an early screenshot in the campaign that I took). Note that this is a campaign for the dating niche.

I applied KISS tactics to the landing page, that is - KEEP IT SIMPLE STUPID. The idea is that most people out there converting on your offers have the education of a 5th grader. Keep your language usage at an elementary school level (You don't talk down to them, you just use words like

Click through rate from landing page to offer is 40%. I'm testing an email submit variation that gets a 20 - 25% opt-in rate. Conversion rate after the click is around 20 - 30% (1 conversion for every 3-5 click-throughs from the landing page).

I'm rotating through the top 3 dating campaigns I've found that work well for this setup. I've tested over 20 through multiple networks.

If you have any questions, feel free to ask them here. Note that I hardly check PMs and Skype messages so if you try to ask me there, they might go unseen.
#200 #300% #case #landing #page #roi #simple #study #stupid
  • Profile picture of the author iRunThis
    Thanks for this. I wonder if I'll have the same results if I set up a squeeze page like this. I'll be testing it soon, some time this week probably.

    Good to see a quality post here from time to time.

    JaVaun T
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  • Profile picture of the author ChrisBa
    Thanks for the share, can you let us know which traffic source you were using?
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  • Profile picture of the author altoro80
    Great share, are you doing FB or POF?

    Thanks, Alex
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    • Profile picture of the author JustinDupre
      Originally Posted by ChrisBa View Post

      Thanks for the share, can you let us know which traffic source you were using?
      These stats are PoF, but I have similar setups on FB, PPV and Display that work just as well.

      Originally Posted by Art of Marketing View Post

      Thanks Justin, the Kiss method works for so many uses in IM.

      Do you capture your dating leads by the way? Thanks. I would love to have a resource of other marketers who have dating leads lists for some possible cross marketing JVs.

      -Art
      I do capture leads, but I don't sell my dating lists/JV with them. Keep it all internal means a higher retention rate and better control over what happens with my list.
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  • Profile picture of the author cloudstrife
    Great share man! After a while and a lot of experiences, I have also learned that simplicity works a lot better than a lot of the more technical approaches.
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  • Profile picture of the author Reddevil007
    what CPA network are you using Justin?
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  • Profile picture of the author devonm
    Now that I was in this thread, I am going to redo my pages to this template. Thank you and I hope it works.
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  • Profile picture of the author xrcv
    Nice! How much is your current daily spend
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  • Profile picture of the author williamrs
    Nice share, thanks!
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  • Profile picture of the author alchebank
    Thanks Justin! I usually use this lander as well
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  • Profile picture of the author Igor Fridrihs
    Thanks for sharing, Justin
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  • Profile picture of the author jordyhill
    I've been using landers like this these past few months.

    Adding an opt-in with a small header "See if I qualify" etc then submit email, has boosted my conversions in a lot of markets.

    Seems a lot of people actually want to opt in, which is okay with me
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  • Profile picture of the author busseller
    Great share! Thanks!
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  • Profile picture of the author Nikola Cvrtnjak
    Since you are capturing leads, are you marketing to those leads some kind of seduction/pickup products or you are marketing something like "online dating guides" and more then one dating service?

    I ask b/c I'm actually working on something similar... SOI list-> front end offer wall->dating guides via followup + more CPA offers in those followups
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    • Profile picture of the author NoobSensei
      In your experience does a simple HTML link like this generally work better than a big green "Join Now" button? Or does it vary from one landing page to another?
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      • Profile picture of the author JustinDupre
        Originally Posted by NoobSensei View Post

        In your experience does a simple HTML link like this generally work better than a big green "Join Now" button? Or does it vary from one landing page to another?
        It's certainly something you'll want to test out, but I find the big ugly blue underlined font does well in most cases. It's certainly not the worst thing you can put on your landing page when you're just getting started. Many of my LPs have both the html link and a button link.
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      • Profile picture of the author Greedy
        Originally Posted by NoobSensei View Post

        In your experience does a simple HTML link like this generally work better than a big green "Join Now" button? Or does it vary from one landing page to another?
        I'd test both.

        I usually like to link up the button with the same style as the offer's sign up button.
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  • Profile picture of the author mialove
    Thank you for the good info.
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  • Profile picture of the author devonm
    Justin Dupre?
    YOU ARE A ROCK STAR!

    I tried building a list with this and got 3 people before 12 hours were out! U ROCK!
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  • Profile picture of the author keithjones
    thank your share, i will test it by the wayyyyyyyy
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  • Profile picture of the author ninjaafk
    Can anyone hook it up with this landing page template?

    PM me please
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    • Profile picture of the author JustinDupre
      Originally Posted by ninjaafk View Post

      Can anyone hook it up with this landing page template?

      PM me please
      It'll take you about 30 minutes to learn the HTML and CSS it takes to put together a landing page like this. I suggest anyone who doesn't know how to do make landing pages, use this idea as a basic template to learn your first steps into HTML. Even if you have a designer that does all your HTML/Coding, its a good idea to have the basics down so you can give suggestions to your designers/coders as you'll understand their job better.
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  • Profile picture of the author techforce
    can you give us address of one of your landing pages may we become of your leads
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  • Profile picture of the author chintz24
    This is a good share.

    In my tests- a huge ass with normal tits work best.

    However keep on testing till you get your best image.
    For techies you could also use JavaScript array
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  • Profile picture of the author shuaishuai888
    thank you for sharing the nice thread
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    • Profile picture of the author JustinDupre
      Originally Posted by shuaishuai888 View Post

      thank you for sharing the nice thread
      You're welcome
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  • Profile picture of the author VedoMedia
    good stuff dupre like always... your blog is killer!
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  • Profile picture of the author GDW
    Thanks you for this info.
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    Now this is how you are going to make a shit load of Easy Cash. BY COPYING ME!!!!! Click here...
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