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Link Tracking with Third Party Cookies Failing?

by MindReality
3 replies
I read this article about third party cookies:

Why Cookie-less Consumers Are A Good Thing - Business Insider

I notice that Adtrackz Gold conversion codes can be placed on any domains other than the one it is installed on. But that would be third party cookie isn't it?

For example, if you Adtrackz Gold is installed on domain.com and your conversion code is placed on another domain url, the cookie will come from domain.com

Would it would be better to create thank you pages using domain.com so that it will be first party cookie?

What I mention here could be applied to any other tracking service/software such as Hypertracker, Linktrackr, or any other type that uses an image for the conversion code.

Let me know your thoughts regarding third party cookies link tracking.
#cookies #failing #link #party #tracking
  • Profile picture of the author Dan Grossman
    Yes, that is a problem, and one that more advanced analytics software solves by setting both first-party and third-party cookies, as well as re-identifying visitors without cookies through machine fingerprinting techniques. Major advertisers don't use Adtrackz/Hypertracker/etc for a reason.
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  • Profile picture of the author surreal
    In PHP, Cookies are usually domain based. This is a security measure.
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    • Profile picture of the author Dan Grossman
      Originally Posted by surreal View Post

      In PHP, Cookies are usually domain based. This is a security measure.
      How cookies operate is defined by the HTTP specification, not what programming language you use to develop your site. Cookies are sent by the browser along with any request to the same domain that set the cookie. What we're discussing here is a default setting in Safari and Firefox (and possibly other browsers in the future) to block the setting of cookies by 3rd-party domains entirely.
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