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Image testing on POF

by NoobSensei
4 replies
I'm curious as to how you approach image testing for your POF campaigns. Do you test images for each campaign/angle separately (in order to maximize their effectiveness), or do you run separate campaigns for your image tests using very broad angles (e.g. 35-39 US males) and then use the "good" images from this test whenever you're running a campaign targeting a subset of that group?

I've been testing 30-40 images for each campaign/angle I run, and it's frustrating because it's expensive and because the data trickles in so slowly for a targeted campaign. I'm just wondering if broad angle testing is more effective. What do you think?
#image #pof
  • Profile picture of the author JustinDupre
    Images will perform different on an ad to ad, target to target basis. If you run a broad campaign and have good or poor performance, you can estimate that that image would probably do worse or better in certain more specific situations. Going broad is good for testing, but expensive. Low CTRs and conversion rates all around.
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  • Profile picture of the author ChrisBa
    Originally Posted by NoobSensei View Post

    I'm curious as to how you approach image testing for your POF campaigns. Do you test images for each campaign/angle separately (in order to maximize their effectiveness), or do you run separate campaigns for your image tests using very broad angles (e.g. 35-39 US males) and then use the "good" images from this test whenever you're running a campaign targeting a subset of that group?

    I've been testing 30-40 images for each campaign/angle I run, and it's frustrating because it's expensive and because the data trickles in so slowly for a targeted campaign. I'm just wondering if broad angle testing is more effective. What do you think?
    How I test on pof:
    I start off with 3-5 image variations, 3-5 ad title variations and 3-5 ad text variations
    If you do the math, it ends up being 27-125 ads, I then let them run and filter out the losers and then slowly create more
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  • Profile picture of the author Greedy
    Unfortunately, you can't take broad data and apply it to a more targeted version of a campaign.

    If you have the data/ads laying around from an old campaign, it doesn't hurt to build off those ads since you know they may get a good CTR. But when building a new un-proven campaign you shouldn't hop from broad to targeted when testing.

    The data just isn't accurate.

    Would be nice if we could though.

    What kind of CTRs are getting on your targeted campaigns? The low traffic maybe because the campaigns are targeted too tight, or maybe just too low CTRs in general.
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    • Profile picture of the author NoobSensei
      Originally Posted by Greedy View Post

      Unfortunately, you can't take broad data and apply it to a more targeted version of a campaign.

      If you have the data/ads laying around from an old campaign, it doesn't hurt to build off those ads since you know they may get a good CTR. But when building a new un-proven campaign you shouldn't hop from broad to targeted when testing.

      The data just isn't accurate.

      Would be nice if we could though.

      What kind of CTRs are getting on your targeted campaigns? The low traffic maybe because the campaigns are targeted too tight, or maybe just too low CTRs in general.
      I don't think my campaigns are super-tightly targeted. For example, one campaign that I'm currently running serves about 25,000-30,000 impressions per day. Other campaigns that I'm running may only see 15,000-20,000 impressions per day. But even so, if I'm testing 30 images it will take several days to get a good idea of which images work best, and then several more days to test headlines/copy/banner design. Is this slow pace normal and something I'll need to accept, or is there a way to speed up the testing process?

      My CTRs for my targeted campaigns are pretty mediocre. They range from 0.09% to 0.15%.
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