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Facebook ad terms

by Battra
5 replies
Facebook mentioned in their terms that ad text can't suggest "gender identity". Does it mean I can't use text like "special deals for dads" or "special deals for moms" since they imply gender?

Here is the actual term:
Ad text may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories:
i. race or ethnic origin;
ii. religion or philosophical belief;
iii. age;
iv. sexual orientation or sexual life;
v. gender identity;
vi. disability or medical condition (including physical or mental health);
vii. financial status or information;
viii. membership in a trade union; and
ix. criminal record.
Also, limitation for "financial status or information" (item vii) mean text like "are you in debt?" is not allowed?
#facebook #terms
  • Profile picture of the author paidsurveys
    they ban gender identity for dating sites only
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    Buy RDP
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  • Profile picture of the author costi
    From my experience this is for dating ads, but the best thing to do to find out is just try to make the ad and see if they approve it or not.
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  • Profile picture of the author ChrisBa
    Originally Posted by Battra View Post

    Facebook mentioned in their terms that ad text can't suggest "gender identity". Does it mean I can't use text like "special deals for dads" or "special deals for moms" since they imply gender?

    Here is the actual term:


    Also, limitation for "financial status or information" (item vii) mean text like "are you in debt?" is not allowed?
    Typically they don't like us calling out anything that can be used for targeting in the ad (eg. Age, sex, etc)
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  • Profile picture of the author Jonathan Emanuels
    But I think on facebook, targeting a group is already super easy. Because you can filter out a lot.
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    My personal blog for fun an tips.
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  • Profile picture of the author Battra
    Thanks for all your replies! I'm not in dating niche so hopefully they are a bit more lenient
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