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How to analyze scalability on Facebook campaigns?

by DaveWarrior
4 replies
I'm currently running a campaign on Facebook that I'm optimizing and it might have potential, still no idea, but it's possible. It has a potential reach of over 500,000 (I'm finding only about 100,000 are my optimal audience) and has only reached about 30,000 so far. I'm only working with a budget of $20 per day so I'm wondering if I amp that up how many of those 500,000 can I expect to reach? I know I can scale by going to POF or other places, but just want to concentrate on FB for the moment to understand how to interpret reach.

For example, let's say I really want to go all out and hit the 100,000 target market, how many of them can I reach?
#analyze #campaigns #facebook #scalability
  • Profile picture of the author vask
    Originally Posted by DaveWarrior View Post

    I'm currently running a campaign on Facebook that I'm optimizing and it might have potential, still no idea, but it's possible. It has a potential reach of over 500,000 (I'm finding only about 100,000 are my optimal audience) and has only reached about 30,000 so far. I'm only working with a budget of $20 per day so I'm wondering if I amp that up how many of those 500,000 can I expect to reach? I know I can scale by going to POF or other places, but just want to concentrate on FB for the moment to understand how to interpret reach.

    For example, let's say I really want to go all out and hit the 100,000 target market, how many of them can I reach?
    There are two things you can do to try and get more traffic and fast traffic on Facebook:

    1. You can raise your bids. Outbid your competitors, get more traffic.
    2. Raise your campaign daily limit.

    The higher you set your daily limit, the more and faster Facebook will give you traffic. If I wanted to spend $100 to test traffic, I'd set my campaign daily limit to $1000, the only downside to this is that you'd have to sit there (or hire somebody to) manage your campaign to make sure you don't spend more then you wanted to.
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    • Profile picture of the author DaveWarrior
      Originally Posted by viasq View Post

      There are two things you can do to try and get more traffic and fast traffic on Facebook:

      1. You can raise your bids. Outbid your competitors, get more traffic.
      2. Raise your campaign daily limit.

      The higher you set your daily limit, the more and faster Facebook will give you traffic. If I wanted to spend $100 to test traffic, I'd set my campaign daily limit to $1000, the only downside to this is that you'd have to sit there (or hire somebody to) manage your campaign to make sure you don't spend more then you wanted to.
      I'm a bit confused by this. So you'd set your daily limit to $1,000 just so $100 would be spent in a few hours, then shut it down and analyze?

      Also, which of the 2 strategies that you mentioned are best? I imagine raising your bid is just a short term testing strategy that would blow your margins.
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      • Profile picture of the author vask
        Originally Posted by DaveWarrior View Post

        I'm a bit confused by this. So you'd set your daily limit to $1,000 just so $100 would be spent in a few hours, then shut it down and analyze?

        Also, which of the 2 strategies that you mentioned are best? I imagine raising your bid is just a short term testing strategy that would blow your margins.
        Yeah, if I were to set my daily limit at $100, Facebook would start bottle necking my campaign to make sure it doesn't go over the limit. So if I really wanted to test $100, I'd set it much higher than that. But this only applies if I can manage the campaign by hand, if I wanted to test a campaign while I sleep, for example, then I would set the limit at my actual limit.

        Yeah raising your bids might lower your ROI, but it might make up for it in volume. Read this article on bidding for volume, it'll explain how to bid at your optimal CPC for maximum profits: affbeast.com/library/courses/scaling-your-campaigns/

        What it basically says is that you should follow this equation:

        (EPC - CPC)*(T)*(Cp) = Profit

        Where EPC = Earnings Per Click, CPC = Cost Per Click, T = Amount of time your campaign runs in Hours and Cp = Clicks Per Hour.

        Calculate your Cp for every CPC then plug it into the equation and you can see just how much you can potentially make in one day.

        There's a good example at that link.
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        • Profile picture of the author DaveWarrior
          Originally Posted by viasq View Post

          Yeah, if I were to set my daily limit at $100, Facebook would start bottle necking my campaign to make sure it doesn't go over the limit. So if I really wanted to test $100, I'd set it much higher than that. But this only applies if I can manage the campaign by hand, if I wanted to test a campaign while I sleep, for example, then I would set the limit at my actual limit.

          Yeah raising your bids might lower your ROI, but it might make up for it in volume. Read this article on bidding for volume, it'll explain how to bid at your optimal CPC for maximum profits: affbeast.com/library/courses/scaling-your-campaigns/

          What it basically says is that you should follow this equation:

          (EPC - CPC)*(T)*(Cp) = Profit

          Where EPC = Earnings Per Click, CPC = Cost Per Click, T = Amount of time your campaign runs in Hours and Cp = Clicks Per Hour.

          Calculate your Cp for every CPC then plug it into the equation and you can see just how much you can potentially make in one day.

          There's a good example at that link.
          Cool, makes sense.
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