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Facebook CPM - no damn clicks at all

by McDollars
8 replies
Recently I started a campaign about a 3000€ Tesco Coupon (Email submit). This offer came
from AdWorkMedia. The offer got 20% Global CR and 0.20€ EPC.

I made an add at facebook and paid 7€(CPM) for 5 days.

Until now I have 1700 impressions and now clicks at all! I'm paying them 0.4€/1000-impressions
for the ad in the center of the user's panel and 0.2€/1000-impressions for the ad at the right side.

Here is a screenshot of how the ads look like:


Is the banner wrong? Or is the offer not interesting please help me out!
#clicks #cpm #damn #facebook
  • Profile picture of the author ATAC
    Time to change the ad..
    Here is my Rules when using PPC.

    1.Impressions but no clicks = Change ad
    2. Clicks no conversions = change offer
    3. no impressions =Raise Bid 1 cent
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    This all-in-one marketing platform saves me over $7,000 per year. See how:
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    • Profile picture of the author McDollars
      Originally Posted by ATAC View Post

      Time to change the ad..
      Here is my Rules when using PPC.

      1.Impressions but no clicks = Change ad
      2. Clicks no conversions = change offer
      3. no impressions =Raise Bid 1 cent
      Thanks for the info but I'm paying for 0.4$ CPM - cost per impression (1000)

      I will change the banner and the offer... should I go with a adult related offer or will FB ban me?
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  • Profile picture of the author Greedy
    should I go with a adult related offer or will FB ban me?
    Facebook will ban you ASAP.

    How many ad variations have you test of this so far?
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    • Profile picture of the author McDollars
      Originally Posted by Greedy View Post

      Facebook will ban you ASAP.

      How many ad variations have you test of this so far?
      I'm ashamed to tell you but I have only tested 1 so far.

      But the global stats where really good on it. Should I do CPC as CPM is not really getting me any clicks...or should I just change offer and go to a more interesting one?
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  • Profile picture of the author Greedy
    Starting with CPC is best, especially if you are new to Facebook.

    You need to test a bunch more ads.
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  • Profile picture of the author ChrisBa
    Originally Posted by McDollars View Post

    Recently I started a campaign about a 3000€ Tesco Coupon (Email submit). This offer came
    from AdWorkMedia. The offer got 20% Global CR and 0.20€ EPC.

    I made an add at facebook and paid 7€(CPM) for 5 days.

    Until now I have 1700 impressions and now clicks at all! I'm paying them 0.4€/1000-impressions
    for the ad in the center of the user's panel and 0.2€/1000-impressions for the ad at the right side.

    Here is a screenshot of how the ads look like:


    Is the banner wrong? Or is the offer not interesting please help me out!
    If you have no clicks, then it is likely your targeting and/or you ad.. also you should always test between multiple ads and track the performance of each of them, not many people have luck just creating 1 ad
    Signature
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    • Profile picture of the author McDollars
      Originally Posted by ChrisBa View Post

      If you have no clicks, then it is likely your targeting and/or you ad.. also you should always test between multiple ads and track the performance of each of them, not many people have luck just creating 1 ad
      Thanks a lot! (you and Greedy).

      I will try CPC and more ads! I hope that will help...
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  • Profile picture of the author Lewis T
    If you're targeting Britain (I saw the pound sign), most of us use the pound sign sign prior to the number like £3000, not 3000£ (doesn't look right). It kind of looks foreign or sketchy from my point of view so I'd recommend fixing that. Infact, I rarely see it after the number so it looks weird. Regardless, good job on taking action. =)
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