landing page testing

13 years ago

you need more traffic to decide in your screen shot is insufficient to make any final decision i`d advise to test a little more

Originally Posted by gn3man

Warriors,
I need advice on split testing.
here is an example. 3 landing pages.
Attachment 18284
how do you think is it enough data to exclude one of them from campaign?

Thanks

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LP Copywriter

13 years ago

Yeah, you'll need more data, especially since they're performing similarly.

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natebunger

13 years ago

Another vote for giving it more testing. It's too soon to decide. The numbers can possible fluctuate greatly for all we know.

Thanks

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gn3man

13 years ago

thanks guys, but when to make that desicion? I mean, what's the measure? one of LPs should perform twice better? or three times more conversions than another?

Thanks

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vask

13 years ago

You'll need to do a bit more testing to get some solid data

Thanks

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Greedy

13 years ago

Double you amount of test, since is there no clear cut winner yet.

thanks guys, but when to make that desicion? I mean, what's the measure? one of LPs should perform twice better? or three times more conversions than another?

Wait until you get 200-300 clicks to the LP, then post your stats and we can help judge.

You should look for a clear winner.

Thanks

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CpvTrafficPro

13 years ago

I would send at least 100 clicks to your offer before making any real judgement. You may be surprised to find out whats working well now might now be in the long run.

Thanks

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ChrisBa

13 years ago

Originally Posted by gn3man

Warriors,
I need advice on split testing.
here is an example. 3 landing pages.
Attachment 18284
how do you think is it enough data to exclude one of them from campaign?

IMO it's not enough data yet

Thanks

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Clickthroo

13 years ago

Agreed - much more data needed.

Try this tool as a guide to data significance:

A/B Split Test Calculator | AdCalc.net - Free Internet Marketing Calculators

[ 1 ] Thanks
1 reply

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Dave Bird (CEO): Clickthroo.com - Landing Page Marketing Solution for advertisers, agencies, and affiliates.

Landing page builder, tracking platform, split-testing, traffic segmentation, auto-optimization, 100+ templates, 1000+ stock images, optional affiliate marketing module.

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gn3man 13 years ago

Originally Posted by Clickthroo

Agreed - much more data needed.

Try this tool as a guide to data significance:

A/B Split Test Calculator | AdCalc.net - Free Internet Marketing Calculators

Great tool, thanks!

BTW Beyond those 3 LPs I have 2 offers split testing also. Looks like I will need even 3 times more clicks to make any conclusions about their performance.
What CTR for banners considered well for paid adult traffic? 0.2-04?
- Thanks
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mariof

13 years ago

Need more data... but looks like #2 has better conversion ratio... #3 may have a better sub-headline... But there are some elements on LP #3 that need to be tested on #2

Thanks

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gn3man

13 years ago

There is one more thing I can't figure out. From tracking I know which LP generated lead; I know which banner generated lead; BUT! how do I find out which COMBINATION of banner+LP generated lead??? 3 LPs recieve equal amount of traffic 33% each, they are "rotating" it means we don't know which one was showed up after visitor clicked the banner. makes sense?

Thanks
2 replies

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Greedy

13 years ago

Originally Posted by gn3man

There is one more thing I can't figure out. From tracking I know which LP generated lead; I know which banner generated lead; BUT! how do I find out which COMBINATION of banner+LP generated lead??? 3 LPs recieve equal amount of traffic 33% each, they are "rotating" it means we don't know which one was showed up after visitor clicked the banner. makes sense?

Yes, that makes sense. It is very important to know as well.

Sometimes a LP with have a great CTR, but poor CR (conversion rate) for the offer. That is why you need to track this.

To answer you question let us know what kind of tracking you are using. Otherwise we are just shooting in the dark.

Thanks
1 reply

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gn3man

13 years ago

Originally Posted by Greedy

Yes, that makes sense. It is very important to know as well.

Sometimes a LP with have a great CTR, but poor CR (conversion rate) for the offer. That is why you need to track this.

To answer you question let us know what kind of tracking you are using. Otherwise we are just shooting in the dark.

I'm using both CPVLab and imobitrax for different campaigns. Getting used to it, I still didn't decide which one is better. imobitrax is more user-friendly and covers a lot of mobile tracking options but cpvlab offers lot more feautures and is likely more professional IMO.
But both of them (correct me if I'm wrong) don't show which combination of banner+LP generated the lead.

Thanks

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speedylikesKJ

13 years ago

Originally Posted by gn3man

There is one more thing I can't figure out. From tracking I know which LP generated lead; I know which banner generated lead; BUT! how do I find out which COMBINATION of banner+LP generated lead??? 3 LPs recieve equal amount of traffic 33% each, they are "rotating" it means we don't know which one was showed up after visitor clicked the banner. makes sense?

To track banner and lp combination you can easily use bevo media , i`d advise you to go through its tutorials first

Thanks

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Clickthroo

13 years ago

Great tool, thanks!

My pleasure

A decent tracking platform will allow you to pass the banner ID through to the landing page, and then report by landing page variant/banner ID.

A really good tracking platform and landing page marketing platform (hint, hint) will allow you to do all of this with auto-optimisation so the system identify and display the best-performing combinations whilst disregarding lesser-performing combinations.

Good luck.

Thanks
1 reply

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Dave Bird (CEO): Clickthroo.com - Landing Page Marketing Solution for advertisers, agencies, and affiliates.

Landing page builder, tracking platform, split-testing, traffic segmentation, auto-optimization, 100+ templates, 1000+ stock images, optional affiliate marketing module.

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gn3man

13 years ago

Originally Posted by Clickthroo

My pleasure

A decent tracking platform will allow you to pass the banner ID through to the landing page, and then report by landing page variant/banner ID.

A really good tracking platform and landing page marketing platform (hint, hint) will allow you to do all of this with auto-optimisation so the system identify and display the best-performing combinations whilst disregarding lesser-performing combinations.

Good luck.

Well, clickthroo looks nice, but is it self-hosted tracking platform?

Thanks

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