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What is "1 click flow"? (Mobile CPA)

by lilc800
10 replies
Does any one know what "1 click flow" means, I know what CPI and CPL means but I recently seen this term along with MO flow. If anyone can help that would be nice

Thanks in advance.
#1 click flow #cpa #mobile
  • Profile picture of the author Royce Space
    Originally Posted by lilc800 View Post

    Does any one know what "1 click flow" means, I know what CPI and CPL means but I recently seen this term along with MO flow. If anyone can help that would be nice

    Thanks in advance.
    I consider that as 1st page submit or something like that.

    Cheers!
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  • Profile picture of the author IhaveAdream
    I'm not 100% sure but I think 1 click flow means the users landed on a landing page with subscribe (or download etc) button, if they tap on the button the transaction occurred.

    2 click flow will be something like, the user tap on the subscribe button, they will receive an sms and if they reply the sms with the code given, the transaction occurred.

    normally, 1 click flow is the easiest to convert.
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    • Profile picture of the author Royce Space
      Originally Posted by IhaveAdream View Post

      I'm not 100% sure but I think 1 click flow means the users landed on a landing page with subscribe (or download etc) button, if they tap on the button the transaction occurred.

      2 click flow will be something like, the user tap on the subscribe button, they will receive an sms and if they reply the sms with the code given, the transaction occurred.

      normally, 1 click flow is the easiest to convert.
      Yah, something like that! But I'm having problems running these offers though. Sent 1000 clicks but no conversion.

      When I'm running mobile right now, I prefer app install, they tend to convert better especially on android.

      Cheers!
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      • Profile picture of the author RedMB
        Originally Posted by Royce Space View Post

        Yah, something like that! But I'm having problems running these offers though. Sent 1000 clicks but no conversion.

        When I'm running mobile right now, I prefer app install, they tend to convert better especially on android.

        Cheers!

        thanks for this thread i feel really stupid this is why before a campaign you must note this type of stuff somewhere.. i recently made a campaign for a 2 Click Flow / Content billing offer on buzzcity although i made 2 conversions in 808 click which is not bad but for some reason i feel like these offers are extremely hard to convert on buzzcity at least direct linking i will soon drop this campaign and only focus on CPI/App Installs seems like whats working with this traffic source thanks again !
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  • Profile picture of the author PPC-Coach
    It depends on the country. If it's USA with buzzcity, I'd say forget it.

    Other countries it does work with them though.
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  • Profile picture of the author ankee1991
    IhaveAdream is correct, the conversion pixel fires immediately after they hit the subscribe button. 1 click conversion flow offers recognizes the MSISDN header(if the traffic source supports this). There's no need to wait for a billable sms message to be sent for the conversion pixel to fire or forcing the user to do a PIN submit.

    These are highly lucrative offers and when matched with the right traffic make people huge money(1k-10k a day easily).

    That being said I would stay away from Buzzcity traffic for these type of offers or in general if you're a beginner. There are much better and cheaper mobile web traffic sources out there you should try and work with. 808 is a good amount of clicks to work off of but only 2 conversions? I'd step away and start testing other offers. My general rule of thumb for testing is after I spend at least a few hundred dollars without optimizing and I'm not doing better then -50% ROI it's time to move on.

    Data doesn't lie.
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    • Profile picture of the author RedMB
      Originally Posted by ankee1991 View Post

      IhaveAdream is correct, the conversion pixel fires immediately after they hit the subscribe button. 1 click conversion flow offers recognizes the MSISDN header(if the traffic source supports this). There's no need to wait for a billable sms message to be sent for the conversion pixel to fire or forcing the user to do a PIN submit.

      These are highly lucrative offers and when matched with the right traffic make people huge money(1k-10k a day easily).

      That being said I would stay away from Buzzcity traffic for these type of offers or in general if you're a beginner. There are much better and cheaper mobile web traffic sources out there you should try and work with. 808 is a good amount of clicks to work off of but only 2 conversions? I'd step away and start testing other offers. My general rule of thumb for testing is after I spend at least a few hundred dollars without optimizing and I'm not doing better then -50% ROI it's time to move on.

      Data doesn't lie.
      Yes i agree buzzcity may not be the choice for me right now.. It is lacking alot of targeting options such as day parting and publisher targeting you can't even target specific devices only the manufacture which sucks with that being said do you know of any mobile ad networks that allow publisher targeting buzzcity does offer this but you need to be at $50 spend daily which is ridiculous..
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      • Profile picture of the author ankee1991
        Originally Posted by RedMB View Post

        Yes i agree buzzcity may not be the choice for me right now.. It is lacking alot of targeting options such as day parting and publisher targeting you can't even target specific devices only the manufacture which sucks with that being said do you know of any mobile ad networks that allow publisher targeting buzzcity does offer this but you need to be at $50 spend daily which is ridiculous..
        There are plenty of mobile ad networks that offer all the targeting capabilities you need as a performance marketer. Also a rule of thumb is you don't talk about what ad networks you work with or might work with in the future, especially on a public forum, all it takes is one marketer to jump onto your source and start driving up CPC prices. People spend a lot of time and money testing networks and nurturing relationships with the network reps. They won't just tell you where they're making $30k+ per month.

        To find the best ad networks you need to get out there and test. A few sites out there have compiled huge lists of mobile ad networks, find it and message 10 ad networks asking about their CPC, targeting, etc. This is what I did.

        I think the mobile CPA network Kissmyads had a list of mobile ad networks, see if it's still there.
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  • Profile picture of the author Ben Binary Perform
    One click flow refers to the funnel the client/ lead needs to go through for conversion. in that aspect the rate which you'll receive will be relatively lower than 2 or 3 funnel click flows. bottom line - Sounds good. which offers are you promoting?
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  • Profile picture of the author johnbrown12
    As already defined above....
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