So here is a straight answer:
YES, THEY DO.
Some time ago they used to ban only guys running offers that were against their ToS, so we had the options to be "good boys" and keep our accounts safe. However, recently they started being a lot tougher and now they are banning pretty much anyone who is caught running affiliate stuff.
And to be completely honest with you, that really doesn't surprise me. The big traffic sources never like affiliates. Google, for example, would probably vanish us from the Earth if they could. And even other traffic sources that allow affiliates are usually not very "friendly".
So I understand Facebook.
The truth is that many, many affiliates wouldn't hesitate to promote scam offers or violate the ToS of a traffic source to make an extra $100. So, Facebook doesn't care about the affiliates. They care about their user, and affiliates can jeopardize their experience and Facebook must protect them.
Conclusion: we are banned because we deserve it.
Of course, it's not only that, Facebook can make money directly with the advertisers, so if they ban us they have more traffic to send to the advertisers. It's a "noble" attitude, but, again, I get them. It's their business and they want to make more money. Why would it be wrong?
When the good boys become bad boys...
Above I explained why Facebook bans affiliates and why they don't care about us... but then comes the question:
If they don't care about us, if they are not willing to put some effort on splitting the beans to protect the good affiliates, why in the hell should we give a s*** to them?
IMO, we shouldn't.
Not too long ago I was one of the good boys, and taught many of my students to be good boys as well. Often times I ran offers that were not the top converting ones... and I knew it. Of course, my campaigns were profitable and my students (most of them) got great results being good boys. One of them even became a "Top 10" of one of the most famous CPA networks out there (hey Marc, leave a comment if you stop by!), so why would we complain about being good boys?
But then Facebook changed... and they didn't give a s*** to us either.
Now, I still have Facebook as one of my most profitable traffic sources and, to be honest, it's even more profitable than before. But I am not nice anymore.
The good side: we make more money now
If we run a "spicy" offer that converts like crazy, we get banned. If we run a "nice" offer with a decent conversion, we get banned. So, which one would you pick?
Now, the concern of keeping the accounts safe no longer exists, so we can run the best converting offers and make as much money as possible.
For this reason, Facebook is even more profitable than before. We just need to know how to create the accounts.
The best way to create the accounts is simply to use prepaid cards, run the campaigns for a few days, get banned and create a new account.
If you run the campaigns properly, the process of creating new accounts will become just a small detail and it won't be a problem for you.
Facebook is still good, don't give up on it... or you will have to give up on almost all the traffic sources
Nothing is perfect. There is not a traffic source where you will run the campaigns peacefully without facing any problems. There will always be obstacles to overcome, but when you face them, they become "natural" for you... just part of the process.
Facebook is still great and you shouldn't lose motivation, just be persistent and it will make you a lot of money.
I hope you enjoyed reading this post. If you have any questions or comments, just post below and I'll reply asap.